New Vision for ux in South Africa
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How can an industry that places empathy at the core of its practice ignore the big problems facing South Africa and the continent? In a rapidly changing design landscape will UX designers even be relevant in the future? UX designers exist at a unique interdisciplinary juncture and it gives us the opportunity to create inspiring responses to these questions. With the maturity of design thinking, social innovation, and lean startup, we are uniquely placed to re-apply our skills to find new relevance and greater impact in doing work that matters. But taking action is not easy, even if it can be known what is to be done. In this talk David will explore the new mindsets, skills and attitudes UX designers need to adopt to shift from merely doing design to becoming design activists.
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New Vision for ux in South Africa
- 1. Becoming Design Activists A new vision for UX Design in South Africa David du Plessis Digital McKinsey November 2016
- 2. Hi, I’m David du Plessis UX Designer
- 3. TODAY The New Opportunity The New Curriculum The Design Activist
- 4. WHAT IS THE ESSENCE OF UX DESIGN?
- 5. Empathy The ability to understand and share the feelings of another. Sympathy Feelings of pity and sorrow for someone else's misfortune. Confusion = Blind Spot
- 6. Failure of empathy Hard work Advertisers not interested Call us in case of breakdown
- 7. If it ain’t broke…
- 8. There are major blind spots, and the design professions and design education systems need to develop other sensibilities, frameworks, skills, and technologies for designers and design practice that includes not only social or community engagement but also better understanding and relations. “ Justin Moore
- 9. There are major blind spots, and the design professions and design education systems need to develop other sensibilities, frameworks, skills, and technologies for designers and design practice that includes not only social or community engagement but also better understanding and relations. “ Justin Moore Manifestations of blind spots Unequal Scenes - Johnny Miller
- 10. What is the future of UX?
- 11. There are more designers in our industry than ever, but what have we really achieved? Is the world, or even our industry, any better for all our efforts? Scott Berkun “
- 12. Decline of craft skills The Rise of Wicked Problems
- 14. Approaching wicked problems 1. Use evidence and reasoning to make a difference 2. Incremental and rapid iterations 3. Biomimicry This all sounds familiar right?
- 15. Effective altruism … many ways of making a difference achieve little, but that, by targeting our efforts on the most effective causes, we each have an enormous power to make the world a better place. William MacAskill “ 1. Evidence and reasoning to make a difference
- 16. Effective altruism How can I make the biggest difference I can using evidence and careful reasoning to try and find an answer. “Because we don’t get useful feedback when we try to help others, we often don’t get a meaningful sense of whether we’re really making a difference.” William MacAskill Effective altruism
- 17. 2. rapid and incremental iterations rapid & incremental change evidence, reasoning step change planning fallacy over
- 18. How do we build a new world with empathy at the core? 3. Biomimicry Create the right conditions and change will come
- 20. Affordable healthcare for the 80%
- 21. Urban Think Tank - rapid and incremental upgrade
- 22. Wicked problems affect all of us
- 23. TODAY The New Opportunity The New Curriculum The Design Activist
- 24. UX Product Design User Centred Design Service Design Design Thinking Agile Lean Startup Social Innovation Lean Manufacturing Interaction design Management Consulting Customer Centricity Experience Design Biomimicry
- 25. UX Product Design User Centred Design Service Design Design Thinking Agile Lean Startup Social Innovation Lean Manufacturing Interaction design Management Consulting Customer Centricity Experience Design Biomimicry
- 26. Design Thinking Lean Startup Social Innovation Empathy
- 27. Principles Empathy Design Thinking Lean Startup Social Innovation Take Action Experiment Do Most Good Business skills Design becomes a meta-skill
- 28. TODAY The New Opportunity The New Curriculum The Design Activist
- 29. No one is in charge
- 30. Learn from the activists
- 31. Literate in the holistic principles of design The Design Activist Energy and idealism of an activist The smart thinking of an entrepreneur
- 32. Features Value Help people make progress improving their lives. The Design Activist Teacher Help society understand the purpose of design. Doer
- 33. Functionality Emotion Social Good design Champion the emotional and social dimensions of design
- 34. Design activism in action
- 35. As a society our future capacity for innovation depends on having many more people literate in the holistic principles of design thinking just as our technological prowess depends on having high levels of literacy in math and science. Tim Brown “ Failing that, our attempts at progress will be marginal at best.
- 36. Are you up for the challenge?
- 40. This confusion is not just a matter of semantics. In businesses, schools, offices, even newspapers, design is often associated with the art department. That’s a fundamental misunderstanding of the aim of design. When art and design are confused, the designers’ domain becomes limited to style and appearance. In truth, good designers are primarily problem solvers. They seek to understand the purpose, audience, technical parameters, and strategic nuances of an assignment before reaching for their Moleskine sketchpads or going to town in Photoshop.
- 41. We shape our tools, and then our tools shape us.“ Marshall Mcluhan