The document discusses trends in media from 2013, including predictions that were made at the end of 2012 and how accurate those predictions turned out to be based on what happened in 2013. It covers trends related to the consumer like how attention spans are fragmented across many interests and devices, and trends in media like the growth of multi-screen experiences and the shift to more native, less interruptive forms of advertising. The document serves as a report card to evaluate the predictions for 2013 and provide insights into promising trends for 2014.
1. THE 2013
TRENDS
SH*T LIST
A year-end report card on our 2013 predictions,
and what’s in the works for 2014
Presentation Date: December 20, 2013
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