SlideShare uma empresa Scribd logo
1 de 28
Questions your PR team should be
asking your paid team
Strategic creativity
How to combine strategic and creative
link building to win big!
Times have changed (thankfully)
Links I built in 2012
Irrelevant cycling blog God awful mummy blog
4 product
links
2 product
links
Links I build now
However some things stay the
same
What am I going to be talking about?
The issue with link building
The challenge with link
building
How paid data can support
PR
Actions you can implement
tonight that will build links to
your site
What am I going to be talking about?
The issue with link building
The challenge with link
building
How paid data can support
PR
Actions you can implement
tonight that will build links to
your site
Firstly, let's start with why links are a
pain!
Firstly, w e know sear ch engines love
them
But bloggers love them more!
Firstly, searc h engines love themWhich means….th at sear ch engines hate
them!
People are admitting that they cant build links
They don’t
create the
correct content
Lack of data or
budgets
They don’t
understand
their audience
They don’t
understand
outreach tactics
Last year I said this was because:
They are not relevant
They put all their efforts
in large creatives
This is why most brands fail with links
What am I going to be talking about?
The issue with link building
The challenge with link
building
How paid data can support
PR
Actions you can implement
tonight that will build links to
your site
What domains are working well from display?
Audience and segments data
What are they in
market for?
Audience and segments data
What are their
passions?
What am I going to be talking about?
The issue with link building
The challenge with link
building
How paid data can support
PR
Actions you can implement
tonight that will build links to
your site
Misspellings
http://tools.seobook.com/spel
ling/keywords-typos.cgi
Social media links
Partnerships
Check your content marketing calendar
Thank you
0333 4559300
david@connective3.com
connective3.com

Mais conteúdo relacionado

Mais procurados

Mais procurados (19)

Case Study - Inbound Marketing - Lead Gen Website
Case Study - Inbound Marketing - Lead Gen WebsiteCase Study - Inbound Marketing - Lead Gen Website
Case Study - Inbound Marketing - Lead Gen Website
 
Building SEO Success with Few Resources
Building SEO Success with Few ResourcesBuilding SEO Success with Few Resources
Building SEO Success with Few Resources
 
Scale your agency — quickly and profitably
Scale your agency — quickly and profitablyScale your agency — quickly and profitably
Scale your agency — quickly and profitably
 
Seo tutorial
Seo tutorialSeo tutorial
Seo tutorial
 
Managing a Website Redesign
Managing a Website RedesignManaging a Website Redesign
Managing a Website Redesign
 
WEBRIS: White Hat Link Building Proposal Template
WEBRIS: White Hat Link Building Proposal TemplateWEBRIS: White Hat Link Building Proposal Template
WEBRIS: White Hat Link Building Proposal Template
 
Tips for big site SEO - Andrew Smith - SearchNorwich 9
Tips for big site SEO - Andrew Smith - SearchNorwich 9Tips for big site SEO - Andrew Smith - SearchNorwich 9
Tips for big site SEO - Andrew Smith - SearchNorwich 9
 
5 Easy Steps Website Rank Higher on Google - domainmantri.com
5 Easy Steps Website Rank Higher on Google - domainmantri.com5 Easy Steps Website Rank Higher on Google - domainmantri.com
5 Easy Steps Website Rank Higher on Google - domainmantri.com
 
How to Create a Web Analytics Measurement Plan - Strategy
How to Create a Web Analytics Measurement Plan - StrategyHow to Create a Web Analytics Measurement Plan - Strategy
How to Create a Web Analytics Measurement Plan - Strategy
 
What is seo and how its work in 2021
What is seo and how its work in 2021 What is seo and how its work in 2021
What is seo and how its work in 2021
 
Jeff Preston - Advanced Search Summit Napa 2021
Jeff Preston - Advanced Search Summit Napa 2021Jeff Preston - Advanced Search Summit Napa 2021
Jeff Preston - Advanced Search Summit Napa 2021
 
How to Effectively Scale and Manage Your Brand’s Link Building Activity
How to Effectively Scale and Manage Your Brand’s Link Building ActivityHow to Effectively Scale and Manage Your Brand’s Link Building Activity
How to Effectively Scale and Manage Your Brand’s Link Building Activity
 
Marie Haynes — How to Leverage E-A-T with Your Content Strategy
Marie Haynes — How to Leverage E-A-T with Your Content StrategyMarie Haynes — How to Leverage E-A-T with Your Content Strategy
Marie Haynes — How to Leverage E-A-T with Your Content Strategy
 
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing ResultsDoing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
 
Enterprise SEO insights and case studies - brightonSEO - September 2021
Enterprise SEO insights and case studies - brightonSEO - September 2021Enterprise SEO insights and case studies - brightonSEO - September 2021
Enterprise SEO insights and case studies - brightonSEO - September 2021
 
BrightonSEO - Tailoring your SEO strategy to user bahaviour
BrightonSEO - Tailoring your SEO strategy to user bahaviourBrightonSEO - Tailoring your SEO strategy to user bahaviour
BrightonSEO - Tailoring your SEO strategy to user bahaviour
 
An SEO's Guide to Website Migrations
An SEO's Guide to Website MigrationsAn SEO's Guide to Website Migrations
An SEO's Guide to Website Migrations
 
Website redesign ppt
Website redesign pptWebsite redesign ppt
Website redesign ppt
 
Keyword Intent Is Overrated
Keyword Intent Is OverratedKeyword Intent Is Overrated
Keyword Intent Is Overrated
 

Semelhante a Questions your PR team should be asking your paid team

SEO Pitfalls and How to Avoid Them
SEO Pitfalls and How to Avoid ThemSEO Pitfalls and How to Avoid Them
SEO Pitfalls and How to Avoid Them
Nate Dame
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Y'all Connect
 
Internet marketing imppp
Internet marketing impppInternet marketing imppp
Internet marketing imppp
Vinesh Pathak
 
Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10
NuRelm
 

Semelhante a Questions your PR team should be asking your paid team (20)

SEO Pitfalls and How to Avoid Them
SEO Pitfalls and How to Avoid ThemSEO Pitfalls and How to Avoid Them
SEO Pitfalls and How to Avoid Them
 
How We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By HandHow We've Built Almost 20,000 Links By Hand
How We've Built Almost 20,000 Links By Hand
 
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
Julie Joyce - How We've Built Almost 20k Links By Hand (MKTFEST 2014)
 
Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...
 
10 Top Link-Building Tools 
10 Top Link-Building Tools 10 Top Link-Building Tools 
10 Top Link-Building Tools 
 
How to create content that earn links
How to create content that earn linksHow to create content that earn links
How to create content that earn links
 
Content marketing 7 27-11 nyc final 7-26
Content marketing 7 27-11 nyc final 7-26Content marketing 7 27-11 nyc final 7-26
Content marketing 7 27-11 nyc final 7-26
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
 
Understanding off page seo
Understanding off page seoUnderstanding off page seo
Understanding off page seo
 
How to build links for influence
How to build links for influenceHow to build links for influence
How to build links for influence
 
The new seo and why you need to understand it - Presentation Transcript
The new seo and why you need to understand it - Presentation TranscriptThe new seo and why you need to understand it - Presentation Transcript
The new seo and why you need to understand it - Presentation Transcript
 
Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Organic SEO Strategies by Web3
Organic SEO Strategies by Web3
 
Internet marketing imppp
Internet marketing impppInternet marketing imppp
Internet marketing imppp
 
The Very Basic Link Building Strategy That You Keep Forgetting
The Very Basic Link Building Strategy That You Keep ForgettingThe Very Basic Link Building Strategy That You Keep Forgetting
The Very Basic Link Building Strategy That You Keep Forgetting
 
An Introduction to B2B Blogging
An Introduction to B2B BloggingAn Introduction to B2B Blogging
An Introduction to B2B Blogging
 
Long term seo - how to win for years - not days
Long term seo - how to win for years - not daysLong term seo - how to win for years - not days
Long term seo - how to win for years - not days
 
Essential SEO Analytics: The Performance Metrics That Truly Count
Essential SEO Analytics: The Performance Metrics That Truly Count Essential SEO Analytics: The Performance Metrics That Truly Count
Essential SEO Analytics: The Performance Metrics That Truly Count
 
Elementary marketing a to z
Elementary marketing a to zElementary marketing a to z
Elementary marketing a to z
 
A Methodology for Site Reviews
A Methodology for Site ReviewsA Methodology for Site Reviews
A Methodology for Site Reviews
 
Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10
 

Último

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Último (20)

Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 

Questions your PR team should be asking your paid team

Notas do Editor

  1. Don’t forget who you are as a brand – don’t talk about just anything
  2. Armed with a list of sites that perform well from a paid perspective, you can approach the editorial team of these sites regarding content placement as you know your audience are already there.
  3. Armed with a list of sites that perform well from a paid perspective, you can approach the editorial team of these sites regarding content placement as you know your audience are already there.
  4. Armed with a list of sites that perform well from a paid perspective, you can approach the editorial team of these sites regarding content placement as you know your audience are already there.