2. Why LinkedIn?
• The largest professional network on the Internet with
more than 135 million members in over 200 countries
and territories.
• Executives from all 2011 Fortune 500 companies are
members; its corporate hiring solutions are used by 75 of
the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company
Pages.
www.nicsa.org
4. How to Optimize Your LinkedIn
Presence
Optimize Your Profile
Optimize Your Engagement
Be Compliant!
www.nicsa.org
5. Optimize Your LinkedIn Profile
• Complete Your Profile!
• Use your full name and a good picture
• Create a compelling & descriptive headline
• Add work history with robust job descriptions
www.nicsa.org
6. Optimize Your LinkedIn Profile
• Add robust Summary & Specialties
• Get Recommendations
• Use strategic keywords for all of the above
– You want to show up in searches!
• Add connections – import your contacts
www.nicsa.org
7. Optimize Your LinkedIn Profile
Sub-optimal
→ No picture! → Weak headline!
→ No custom urls or recommendations!
www.nicsa.org
14. Optimize Your Engagement on
LinkedIn
LinkedIn tools
• Company Pages
• Advanced Search
• Profile Organizer
• LinkedIn Groups
• LinkedIn Answers
www.nicsa.org
15. Optimize Your Engagement:
Company Pages
• Create a Company Page
• Turn on company status updates to post updates
• Post job openings
• Include products and/or services
www.nicsa.org
17. Optimize Your Engagement:
Using Advanced Search
• Design searches to meet your objectives!
• Search by:
→ Sector → Company
→ Geography → Keywords
• Consider investing in a business account to get
more advanced search features
www.nicsa.org
19. Optimize Your Engagement:
Using Advanced Search
Next steps
• Save searches
• Organize targets with the Profile Organizer
• Connect and make contact!
www.nicsa.org
24. Optimize Your Engagement:
LinkedIn Groups
• Discover important discussions
• Take part in shaping them
• See both discussions and news
• Gauge discussions
• Make connections!
www.nicsa.org
26. Optimize Your Engagement:
LinkedIn Answers
• Engage by asking or answering questions
• Send a LinkedIn Answers question to up to
200 connections!
• Geo-target!
www.nicsa.org
30. Engage
AddConnections
• Advanced Search
• Company Pages
• Linkedin Groups
• Advanced Search
• LinkedIn Answers
www.nicsa.org
31. Engage
Contact targets
• Get introduced by a shared connection
• Connect with people from groups
• Send a personalized message
• Show interest in what they do
www.nicsa.org
32. Engage
The General Theory of Social Media
• Markets are conversations, not billboards!
• Listen first
• Ask and answer questions
• Never sound spammy!
www.nicsa.org
34. David Vyorst
www.relaystationmedia.com
http://www.linkedin.com/in/davidvyorst
www.nicsa.org
Notas do Editor
Networking & relationship building;Establishing thought leadership;Generating leads;Listing jobs; andFinding jobs. It’s where business conversations are happening online!
LinkedIn Means Business!!
We’re going to discuss optimizing your presence on linkedin by optimizing your profile and then optimizing how you interact with people on linkedin
Ask people for recommendations, write a draft using keywords and be sure you know what you want to be recommended for.
Recommendations are huge. Personal referrals have a lot of credibility. Ask people for recommendations, write a draft using keywords and be sure you know what you want to be recommended for.
What do you want to accomplishAnd who are the people you want to connect with
Once we know what we want to do we can tailor our tactics to do it!
Company pages are a great way to both increase your company’s visibility and to find target connections 1. If you’re an administrator, visit your Company Page on LinkedIn (e.g. forHubSpot).2. Under “Admin Tools” on the right, click “Edit”.3. Under Company Page Admins, check “Designated Users Only” (Note: you musthave this box checked in order to enable company status updates. If the “Allemployees with a valid email registered to the company domain” box ischecked, the status update box will not appear.)
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
Quickly discover the most popular discussions in your professional groupsHave an active part in determining the top discussions by liking and commentingSee both member-generated discussions and news in one settingGage discussions by seeing who liked a discussion and how many people commented
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
Not only do I have a really good answer to my question, but I’ve made contact with valuable tech connections!
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accountsDon’t sound spammy, ever!
And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts