1. BROKEN LINK BUILDING
• Broken link building how-to:
 Tools you’ll need:
 Xenu - download at
http://home.snafu.de/tilman/xenulink.html#Download
 Domain Hunter Plus - chrome store
 Web spider - chrome store - not necessary really only if the other
tools fuck up
 Check my links - super cool tool - chrome store
 Site evaluation tools you already have
 Godaddy.com
 http://archive.org/web/web.php
 Why is it good? 2 things come to mind:
 Reach out to get a link to replace the broken one OR
 Support your reachout with a broken link you found on the site of a high value link
target

2. Process:
-You wanna build links to a client. Let’s say rayotec.
-You wanna look for blogs that are covering your
niche. Rayotec - green blogs, DIY blogs whateva.
This is a crossroad in the process:
4 different ways to continue

3. 1st way:
 Hunt for them on usual blog directories like invesp, and the
like.
 Hunt for them with scrapebox. Use custom footprints or
blogengine or wordpress
 Compile a list of your targets in a csv or txt
 Check the domain pagerank
 Filter
 Copy paste or export to a txt
 Add the whole bunch to Xenu / Screaming Frog /
 You’ll see broken links after X hours of waiting where X is
correlating to the number of targets you found
 Reach out and ask for a link.
 Voila!

4. 2nd way:
 If you prefer a visual check:
 Go visit a particular blog you’d like to guest post
on .
 Check their blogroll with Check my links.
 See any red ones? Those are broken.
 Reach out and tell them : “BTW I found some
broken links in your blogroll. Google hates those.
No need to thank me just post my article. Bye.”
 Tada!

5. 3rd way (for ninjas):
 Find really high PR targets.
 Check some of their relevant content
 Check for Broken links in the Content
 Found one? Great! Go to the broken link url, and check the
content that used to be there.
 Order an article with the same topic from your writer, and
tell her to write something 99% similar to the one that used
to be there.
 Post the article on the clients blog.
 Reach out and tell them: “your shitty resource is not there
anymore. Here is the one I found that is also better.
 Bazinga!

6. 4th way (for rich ninjas):
 Try to find a broken link in your niche. High PR target.
 Use domain hunter plus or a normal br.checker and
godaddy to find out if the domain is for sale.
 Check the backlink profile of the domain. Analyze it.
 Wayback machine would be good.
 Buy the domain.
 Rebuild it with some of your content. Recreate the pages
that the other sites are linking to.
 Internal link it to the homepage.
 From there link to your client.
 Heureka!