The document summarizes a social media training workshop that will cover: 1) Trends in the digital landscape and who controls brands online. 2) Steps for businesses to adapt to today's digital customers, including using LinkedIn and Twitter. 3) Questions about how prepared businesses are to meet challenges and opportunities of digital customers.

1. Boutique Hotel Media
Social media training workshop
6th October 2014
Understanding the Digital
Savvy Customer in 2015
Friday 27th March 2015

2. David Taylor
@savvysocialDT #WestKentB2B
www.2010media.co.uk
Digital management consultant, social media
trainer, author and speaker.
Helping businesses to adapt in the digital age.
Co-author – The Business of Being Social
About me

3. What we’ll be covering today
• Background to the digital landscape
• Latest trends
• Who ‘owns’ your brand?
• The corporate digital footprint
• Six steps to becoming a ‘social’ business

6. Source: Forrester

8. 15 million users of LinkedIn in the UK. What’s your corporate and individual
strategy for using the site?
Source: LinkedIn

9. 15 million users of Twitter in the UK. ALL journalists and publications use it!
How do you use it?

10. Latest digital trends. Are you up to speed with them?

11. Question: Who ‘owns’ your brand?

12. Who controls what is said about you online?

13. Becoming a social business

15. The mantra for the day...

16. So: How well equipped is YOUR business to meet the challenges and
opportunities posed by today’s digitally-savvy customers?

17. WRAP UP