David Smith's Startup Weekend Lansing Pitch for a results focused CMS.

2. 20 years

3. Need
• Small business owners can make changes to
their website content.
• Small business owners can hire someone to
change their website design.

4. Competition
ubiquitous
drag and drop
commerce

5. $1.4B Market
Source: GartnerMagic Quadrant for Web Content Management 31 July 2013 ID:G00250615

6. $Most small businesses don't have websites
driving results

7. What if we empowered 7.5M small business owners?

8. Death to WordPress
(Working title)

9. Simpler

10. Superior Design

11. Best Practices

12. Sample

13. $
Key Value Prop
• Empower small business owners with websites
that drive results.

14. Customer Acquisition
$0
$5,000
$10,000
$15,000
$20,000
2015 Q1 2015 Q2 2015 Q3 Beyond
Monthly Sales
We Service Small Businesses
We Service Designers
Software Services Customers

15. Small Business Owners
Said
• How can I sell a monthly newsletter
subscription?
• I can’t add a product to my website.
• My website is useless but I need one.
• I asked my web developer to add an image 3
months ago.

16. What did we build?

17. Functioning Content Management System

18. Architecture supports multiple websites

19. Fast

20. Real Time Editor

21. Weekend
Accomplishments
DTW Works

22. Weekend
Accomplishments
Improved Product Positioning

23. Weekend
Accomplishments
Improved understanding of
work required

24. What did Customers Say?
• Definitely opportunity here.
• I’ve used many different Content Management
Systems.
• How are you different?
• Isn’t that what xxx does?
• How will you measure effectiveness?

25. Learnings
• Customers want to see DTW works for them.
• Customers hate their websites.
• Customers are hungry for a solution.

26. Executives
CEO SALES
?

27. Recruiting
• Marketer
• Designer
• JavaScript developer