The second month of 2016 is almost over and here we are with a bunch of useful bits of information from top influencers. We have reached out to these people December of last year and asked them one question: "What is your influencer marketing prediction for 2016?" What they have to say is compelling and a great food for thought. Now, this list isn't arranged in alphabetical order or in the order of what we think is more important and informational. We have arranged this list randomly using =rand() function on Googlesheet (this is where the form logs the answers). We think this is a good idea because it eliminates any bias and makes us more transparent when coming up with posts like this one here.

1. 25 Influencers Share Their
Marketing Predictions for 2016

2. The second month of 2016 is almost over and here we are with a bunch of useful bits of information from top
influencers.
We have reached out to these people December of last year and asked them one question: "What is your
influencer marketing prediction for 2016?"
What they have to say is compelling and a great food for thought.
Now, this list isn't arranged in alphabetical order or in the order of what we think is more important and
informational. We have arranged this list randomly using =rand() function on Googlesheet (this is where the
form logs the answers). We think this is a good idea because it eliminates any bias and makes us more
transparent when coming up with posts like this one here.

3. Ana Hoffman
Traffic Generation Cafe
Ana Hoffman runs a no-nonsense Traffic Generation Café, where she freely
shares advice on getting more web traffic by all free means possible, like SEO,
social media, and blog promotion, as well as converting that traffic into email
subscribers and paying customers.
_____________________________________________________
Now that influencer marketing is all the buzz, you'll have to be even
more unique and creative when cutting through the noise and
connecting with your favorite influencers.
However, I think there's a blessing in that as well. Sincerity never
goes out of style. Be yourself, get to the point quickly, and for
goodness sake, DO learn everything you can about the influencers
you approach - there's nothing worse than pretending to be a
'longtime reader' when everything you say in fact shows that you
haven't read a thing on my blog (yes, speaking from experience
here!)
@AnaTrafficCafe
http://www.trafficgenerationcafe.com/

4. Continuation
To see real-life examples of influencer marketing that works, checked out the following posts at
TrafficGenerationCafe.com:
Be Memorable: 10 Practical Ways to Successfully Get Influencers’ Attention
Influencer Marketing: 11 Memorable Ways To Gain An Influencer’s Attention

5. Rohan Chaubey
Be Rohanlicious
Rohan Chaubey is the Founder, Author and Blogger at "Be Rohanlicious"
_________________________________________________________
Marketing through influencers has become a lot more popular than ever
before. Social media stars are now no less than real life celebrities.
Here are my top five influencer marketing trend predictions for 2016:
1. Finding the right influencers will be difficult.
So many people are just reaching out to random influencers that do not
even fit their industry; such influence marketing drives no results because
this type of marketing is not at all compelling or authentic.
To identify the right influencers, marketers must employ services or tools
like klear.com or Ninja Outreach that greatly helps in influencer selection.
@Rohanlicious
http://www.rohanchaubey.com/

6. Continuation..
2. Quality (Engagement) over quantity (Reach).
Credible influencers will win the race in 2016. While the quantity matters, the quality of the followers is
important for driving engagement.
Having a large list will not do any good unless followers actually get influenced and take action.
If gaining popularity and increasing brand awareness is the main marketing objective then the
followers strength matters the most.
In my opinion, reaching a wider audience is easy, but reaching targeted audience requires real work
and patience.
3. Brands are likely to start treating influencers as real celebrities.
Brands might want to maintain good relationships with the influencers and compensate well for their
services.
If the influencer is getting paid, a proper contract between the influencer and businesses is necessary
that defines marketing objectives explicitly.

7. Continuation..
4. Influencers producing video content will be in demand.
Major social media platforms like Periscope, Facebook, Twitter, Instagram, Vine, YouTube, etc. are increasingly
getting popular for their high quality video content.
Therefore, social influencers good at producing video content will drive more results maybe.
5. More Transparency.
Influencers are digital celebrities. Like real celebrities, some of us get paid or compensated for promoting other
brands.
Audiences are smart to differentiate between a sponsored (influencer) social media update and an organic update.
So, it is necessary that influencers disclose about compensation and sponsorship to their audiences to gain
unshakable trust and more influence.
Often called as relationship strategist, social media enthusiast, programming geek, and a young technology
blogger with a penchant for personal development.

8. Brandon Schaefer
MyVirtualSalesForce
Brandon Schaefer is the CEO of MyVirtualSalesForce and he writes information
for startups, SaaS companies, and entrepreneurs.
______________________________________________________
My key marketing prediction for 2016 is that big corporate
enterprise clients will invest heavily in "predictive intelligence"
technology, and by implementing these new types of "predictive
intelligence" solutions, they'll deliver unprecedented, ultra-
personalized online website visitor experiences, like we've never
seen before!
@MyVSF_Brandon
http://myvirtualsalesforce.com/

9. THGM
David Leonhardt is a freelance writer and content marketer. He writes blog posts, non-
fiction books and best man speeches, and coordinates a team of writers who also write
books, screenplays, articles and more.
_________________________________________________________
By the end of 2016, all influencers other than Neil Patel (and me) will
have gone into hiding. You'll find them in caves in the hills of Morocco
and Mexico, where marketers can't harrass them.
Already, we have the first rumblings is this "Great Escape". Increasingly
in various Skype chat rooms, I am seeing colleagues venting at how
often they are being approached to guest blog, promote products and
participate in roundup posts.
This post by Miranda Marquit is a pretty good representation of the
attitude I am increasing hearing in private, although it covers only some
of the things being discussed.
Several influencers have already gone into hiding, ignoring all requests
from anybody they don't already know well. Neil Patel remains the
contrarian; even my cat "Strypes" plans to ask Neil to contribute to his
upcoming "meowcast". What do you say, Neil? Just you and me?
#LastFoolsStanding?
David Leonhardt
@amabaie
http://thgmwriters.com/

10. Maddy Osman
The BlogSmith
Maddy Osman is the blogger behind ChicagoCheapAss.com and a Digital
Marketer who helps businesses use blogging and social media to accomplish
business objectives. You can find more related articles at her website, The
Blogsmith.
______________________________________________________
More and more brands are connecting with influencers to get their
products and services in front of highly-relevant and targeted
potential customers. My prediction for influencer marketing trends in
2016 is that brands will start trusting influencers more to take the
reins in terms of customizing how they present a brand's products
to their audience. It will be more seamless and less "salesy" when
brands allow influencers to weave a story together using their own
experience and knowledge of their audience.
@MaddyOsman
http://www.the-blogsmith.com/

11. Matt Banner
OnBlastBlog
Matt Banner is the creator and writer for On Blast Blog, an online resource built to
educate the world about the wonders and power of blogging. He welcomes bloggers
both new and old to visit and expand their skills and knowledge about this amazing
craft.
_______________________________________________________
My first, and largest prediction, is that 2016 will be the year that social
media advertising will become an absolute mandatory cog in your
holistic marketing efforts. With top advertising platforms like
Facebook, Twitter, Instagram & Pinterest growing by the day, more
and more hungry customers are waiting to be found on these
platforms.
Brands will connect with consumers, influencers and bloggers via
social media and in turn use their influence to grow their own
presence in 2016. The power of promotion and reach is undeniable
now that these platforms have matured into advertising services with
billions of users.
@BlastYourBlog
http://www.onblastblog.com/

12. Continuation..
Finally, traditional blogging as a means of growing one's brand and attracting influencers
will become a focus again. Influencers are looking now to conversion data and analytics
that can only be bolstered by a traditional blog.
It's back to basics in 2016, but it's also important to jump on the social media advertising
bandwagon, because that's where your influencers & customers are waiting.

13. Tor Refsland
Timemanagementchef
Tor Refsland helps online entrepreneurs to SKYROCKET their productivity so
they can INCREASE their profits.
__________________________________________________
What are your Influencer Marketing trend predictions for 2016?
Using the power of influencers to market your products has
probably existed since the dawn of time. I am quite sure that the
person who created the sandals for Socrates was sure to tell
everyone about it. The word of mouth probably made him the go
to guy for awesome sandals.
The same applies to our society now. The most effective
marketing campaigns often include the use of celebrities /
influencers. You probably know that Pepsi did team up with
Britney Spears, right?
If you haven't been living offline in a cave for the last decades, you
have at least heard about Britney and Pepsi. In the last few years,
there has been a change when it comes to who is a celebrity.
Britney Spears (celebrity) might be more known than an Internet
marketing expert (influencer).
http://www.timemanagementchef.com/ninjaoutreach

14. Continuation..
However, if a brand that sells email-marketing software, like Aweber, wants to use an influencer to increase trust
and brand authority, which will lead to more sales, they would be better of to use one of the biggest Internet
marketers of all time, Frank Kern, than Britney Spears.
Why? Because when you buy a product / service for your business, you have certain requirements, right? You
want to have the social proof that industry experts are vouching for it. That makes you think: “Hey, if that software
is good enough from Frank Kern, then it`s good enough for me”.
My predictions for Influencer Marketing trend predictions for 2016:
Big brands will cooperate more closely with influencers within a target niche to reach a specific group of people.
This will increase their kudos with that group of people and it will increase conversions compared to using a
general celebrity with fake blond hear, who isn`t really that good at singing. In other words: big brands will reach
out to the tribe leaders of the tribes they want to reach.
Anyone can become an influencer. Thanks to the Internet, social media and blogging anybody can become an
influencer within a target niche if you build your online brand strategically.
You don’t need to be really good at sport or best selling artist anymore to become a celebrity. You can do it with
the help of an Internet connection and a Mac. If you are able to provide awesome content that helps a specific
group of people solve a specific problem that keeps them up at night, then being able connect with influencers
through blogger outreach and promote the heck out of your stuff, you will build your brand FAST.

15. Continuation..
I know what you are thinking: “Hey, Tor. Blogger outreach and connecting with influencers is important. I get it. But
does that really help you to build your brand FAST?” - Great question indeed.
Judge for yourself.
I achieved the following in my first year of blogging:
● Got 2000 targeted Twitter followers in 38 days (free traffic) – I now have about 12 300 followers
● Wrote a post that generated 20 231 page views in 6 days, 1500+ social shares and 80 comments
● Won “Most Epic blog post” on Jon Morrow`s blog Boost Blog Traffic
● Became a moderator for Serious Bloggers Only (Jon Morrow`s mastermind group)
● Became a case study for Jon Morrow`s Guest Blogging course
● Was asked to go through and give feedback on Jon Morrow`s Blog Launch Formula course
● Increased my email list in 779 subscribers in 60 days (by working 40 days)
● Included among the top 100 personal development blogs on 99 Smart Ideas
● Got 28 guest posts published on big websites, including Pick The Brain, Addicted 2 Success, Jeff Bullas, Tiny
Buddha, Lifehack, etc.

16. Continuation..
● Got featured as a productivity expert on Inc.
● Got featured as an expert on 44 blogs, including Ahrefs, SEM Rush, Post Planner, Monster, etc.
● Added 347 subscribers to my list in one day by using what I call “The Banking Technique”
● Connected with hundreds of influencers by using what I call “The Thanks For The Party
Technique”
● Created several digital products
● Have 3 blog posts ranking on the first page of Google, and several on page 2 and 3 (still climbing)
I got featured on 85 blogs within my first year of blogging
Nothing of that would have been possible if it wasn’t for my blogger outreach strategy.
In 2016 I am launching a new free course called How To Blogger Outreach Like A Boss, where I will be
revealing some of my best tactics that no one else uses. Limited spots (seriously). Secure your spothere.

17. Lisa Sicard
Inspire to Thrive
Lisa loves helping others to thrive online through Social Media, Blogging and SEO.
What good is knowledge if you cannot share it with others?
__________________________________________________
I think that influencer marketing in 2016 will become more targeted. It
will be by people that have the knowledge in specific areas without
having to have thousands or millions of followers. Their credibility will
the most important part of the influence. Customers of products will
also become influencers and no longer will athletes be a sponsor of a
product just because of their name / image. It will be more REAL.
She has 20+ years experience in marketing/advertising with 5 years
experience blogging, social media and SEO. Get her new eBook
Tweeting Like It's 2nd Nature Today!
@Lisapatb
http://inspiretothrive.com/

18. Sue Anne Dunlevie
Successful Blogging
Sue helps bloggers who want to make more money with their blogs so
they can work at home doing exactly what they love to do.
_______________________________________________
In 2016, Influence isn't just about having a lot of followers. It's
about the relationship built between the influencer and their
followers.That relationship is driven by the credibility and
knowledge level of the influencer.
The strength of this influencer/follower relationship is the key.
So doing relationship building marketing will accelerate
success.in 2016.
@SueAnneDunlevie
http://www.successfulblogging.com/

19. Scott Eddy
MrScottEddy
Scott Eddy is from Miami, ex-stockbroker now and influencer for the luxury
travel world.
___________________________________________________
I think there will be a couple factors that play heavily in 2016, as
far as influencer marketing. The measurement will become more
targeted, rather than just looking at impressions, engagement will
be the focus. Also I feel influencer campaigns will cost more,
brands are starting to see how essential these are (and so are
the influencers), costs will rise across the board.http://www.mrscotteddy.com/
@MrScottEddy

20. Charli Day
Charlie Says
Charli Day is a British writer and social media manager specializing in
dynamic branding, campaign strategy and content engagement. Responsible
for a number of high profile brands and with 500+ articles published, her
success lies within her originality and hands on experience of the digital
marketing world. Charli lives by the Mediterranean and loves Starbucks,
popcorn flavoured jellybeans and writing poetry.
___________________________________________________
I predict an increase in brand storytelling from industry
influencers which I believe will begin to pull the reins away from
traditional paid advertising methods. As a digital content
manager I am interested in where and how my target
demographics are being influenced and more and more this is
through influencer touch points. With more and more clients
using adblocker and hitting back hard at salesy adverts on their
social media networks, a solid influencer marketing strategy has
never been more necessary.
@charli_says
http://charlisays.com/

21. Eddie Gear
Broke Bloke Blogs
Some know me as an entrepreneur, author and blogger, others know me as the guy
who is crazy enough to do the things I do. I share strategies that helps bloggers and
small businesses build their presence online.
_________________________________________________________
My best bet for 2016 in the field of Influencer marketing comes with the
emergence of interactive content/media. This will transform the way
readers/customers engage and interact with influencers.
My second bet is social media overtaking all other forms of information
providers (search, blogs, news networks and more). McKinsey recently
conducted a study on social media’s influence on business, and what
they found was there is an upward trend of influencer marketing for
years to come.
Last but not least, this one is a long shot and may become a trend in
2017 if it misses 2016. Its called POV Marketing where videos are
created using go pro, google glass and what ever gadget that comes
out next year. Its going to be big when everything is first person POV.
http://brokeblokeblogs.com/
@brokeblokeblogs

22. Moosa Hemani
Setalks
By profession and by hobby I am a SEO Consultant, a search blogger and a
link builder, all in one. I am writing across websites all the time, I love working
with people from all over the world.
_____________________________________________
No channel in the marketing world is more powerful than word-
of-mouth. According to McKinsey’s study, marketing inspired
word-of-mouth generated more than twice the sales of paid
advertisement and had 35 per cent higher retention rate.
This clearly means that in 2016, influencer marketing is going to
be much more important. If you ask me the few things that I see
coming in 2016 when it comes to influencer marketing trend, I
will list these.
Brands will collaborate more with bloggers
I see few intelligent brands have already started doing this in
2015. This is going to be much more important in the coming
year.
@mmhemani
http://www.setalks.com/

23. Continuation..
The point is people are sick of looking at “buy me!” ads. They are not convinced with the whole idea of it
rather they tend to trust on people who are more close to them and one of those are bloggers.
I believe in 2016, brands will be spending less on buy me ads and focus more on bloggers who are
influential to the brand’s targeted audience.
Instagrammers and Youtubers
2015 was more about text and short messages so power was more in the hands or twitter folks I see this
changing and it will change to a good extent in 2016. Videos and Images will replace text and short
messages.
If you see internet is getting more and more stable around the world and videos and images are more easily
accessible to the audience.
Remember why infographics become more influential as compare to text blogs? Because images and
videos can easily and quickly deliver their messages to the audience.

24. Continuation..
Engagement will be more scalable
At the moment engagement refers to as how many RTs you get on twitter or likes you get on
facebook page. I believe in 2016, this will be a little more in-depth and real. I mean brands will
be willing to send more money on influencer program when they will be able to see the
engagement in terms of reach, customer acquisition, ROI and more.
There must be more but these are the three trends I think will be more prominent in 2016 when
it comes to influencer outreach programs.

25. Roxana Nasoi
Serplified
Roxana is an independent international marketing professional with 7 years of
experience in Digital Marketing and Data Analytics for SMEs and Fortune 500
companies. In her free time, she enjoys coaching freelancers on how to get more clients
and work online, and startups on how to work with remote teams.
___________________________________________________
I truly believe 2016 will shift to a more personal approach on marketing.
More than just numbers, brands need names. We already see business
models emerging from connecting influencers to brands and vice-versa.
The next step: get influencers to become your brand's digital evangelists
and build your community around them.
Community members want more than just an image or a brand, they
want to connect with their mentors and their role models.Voice and video
are the closest to a real "face to face" experience, so expect more online
conferences and "blabs".
@roxanasoi
http://www.serplified.com/

26. Continuation..
Influencer marketing is not just about being a voice: it's more about being The Voice of the industry. Expect
new influencers to arise and the already esteemed ones to grow even more. The dynamics of this industry
are spinning every second.
Expect to hear more about tools such as Instagram, SnapChat and WhatsApp as marketing potential. Even
greater than 2015's.
Plus special mobile versions of every service and product available out there from your influencer of
choice: desktop and laptops aren't enough, we need to design more products available mobile.
Quick. Easy. Local. Mobile. Interaction. This is what 2016 will look like. Fewer words, more visuals, more
audios, more videos on spot, live, raw.

27. Tim Soulo
@timsoulo
http://bloggerjet.com/
Blogger Jet
Tim Soulo is the head of marketing at Ahrefs and you can read more from
him on his personal blog - BloggerJet.com
_________________________________________________
I see a huge trend towards adopting mobile apps and my
prediction is that in 2016 it's going to develop even further.
I'm talking about things like Instagram or Periscope. We used
to consider them silly apps that kids use to post selfies and
pictures of their food, but what I see today is that many
famous names are very active on Instagram.
Even Elon Musk, who's one of the busiest people of our planet
has a very "professional" Instagram profile/
Talking about trends - check how the search term "mark
zuckerberg instagram" grows over time:
So when doing influencer marketing in 2016, don't forget
about the growing popularity of mobile apps.

28. Mike Allton
The Social Media Hat
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis,
and the Chief Marketing Officer at SiteSell. He has been working with
websites and the Internet since the early '90's, and is active on all of the
major social networks. Mike teaches a holistic approach to content
marketing that leverages blog content, social media and SEO to drive traffic,
generate leads, and convert those leads into sales.
__________________________________________________
2015 was a very formative year for Influencer Marketing, in that
it began to become more mainstream in strategy and
discussion of tactics. Of course, the idea of wooing influencers
is not new, but in the context of social media, and the ease of
which people can be accessed - not to mention the ease in
which one can become an influencer - development was
required.
https://thesocialmediahat.com/
@SocialMediaHats

29. Continuation..
I expect to see that development continue and blossom in the coming year. Rather than being
the exception, we'll find Influencer Marketing and Outreach to be a natural part of most
businesses marketing plans.
As a corollary, I believe we'll also see even more people and businesses "doing it wrong" and
trying to find more and more shortcuts to influencer access. Which means we must barricade
ourselves against even more emails and direct messages and 'asks' than ever before.

30. Ted Rubin
TEDRUBIN
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand
Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using
and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left
his position as Chief Social Marketing Officer of Collective Bias on August 31,
2013. He remains a shareholder.
_________________________________________________
For marketers thinking about approaching content marketing from a
networking and community building aspect rather than a marketing
and sales aspect can be very difficult. Brands need to attract
customers, but breaking through the clutter is challenging. Every
day brands and marketers are spending millions trying to get you to
use, keep using, and share that you love their brands. But why
aren’t they doing everything they can, and using some of those
millions to do it (probably way less that they are spending on those
marketing campaigns), making experiences with their brand
remarkable. Opportunities to do this are given to brands each and
every day and they simply, turn their heads, rave about their latest
and great “campaign’ as if it were a military conquest, and pass up
ways to really create customers for life.
http://tedrubin.com/
@tedrubin

31. Continuation..
2016 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of
marketing tactics have made us lazy communicators and I’ve had just about enough. Most often we don’t even pay
attention to who we are talking to other than via the data we collect (and even that’s a maybe). In order to fix this and
really start to benefit from the content we produce (both as individuals and as companies), we need to start get to
know who our customers really, are, engaging with them, and building community. A Network gives you Reach... A
Community gives you Power.
Brands, in 2016, and going forward... Standout by "LIKING" them BEFORE they "LIKE" you. #RonR... #NoLetUp!
In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of
Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing
relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be
missed!"
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection
to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most
interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and
number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return
on Relationship was released January 2013. His new book, How To Look People in the Eye Digitally, was released
January 2015.

32. Ron Sela
Ron Sela
Ron Sela is a profit-driven marketer at RonSela.com
_____________________________________________________
With the coming of the new year, marketers are beginning to turn to employee
and brand advocacy in addition to traditional social media campaigns. Many
consumers are ignoring traditional advertising and companies are feeling a
hard hit from the loss of traditional newspaper subscriptions and consumers
ignoring banner ads through the use of pop-up and other ad-blocking
computer applications. Also, there seems to be an expanding trend with "ad-
blindness" as more and more consumers pay less attention to ads and more
attention to web content.
Customers argue that they are searching for more ways to locate their
information and web content. Some firms are studying the psychology behind
why consumers no longer remember what ads they've been shown, but the
truth is, consumers are simply being bombarded with too many ads at once.
Firms that turn to employee and brand advocacy for marketing have seen a
significant growth in profit and the strengthening of brand identity. The
companies that chose to utilize social media to promote brand identity have
seen an increase in web traffic, improved rankings in search engines, more
content downloads, and an overall decrease in marketing costs.
http://www.ronsela.com/
@ronsela

33. HealthJoy
Rick Ramos is the CMO of HealthJoy.com and Author of "Content Marketing"
available at Amazon.
__________________________________________________
The Rise of Live Streaming Video
Yes, live streaming video was launched in 2015 but 2016 will be
the year that brands learn to use it as a marketing tool. Brands
will continue to work with influencers to get their marketing
message out. Do to the real time nature of live streaming video,
brands will have to learn to give up more control over their
brands when working with influencers.
Live streaming video, due to its real time nature, is an amazing
platform to reach Millennials. It feels truly authentic and less
contrived than scripted and edited video like YouTube.
Rick Ramos
http://healthjoy.com/
@Healthjoy

34. Shane Barker
Shane Barker
Shane Barker is a digital marketing consultant, named the #1 social media consultant in the
nation by PROskore Power Rankings. He has expertise in business development, online
marketing and is an SEO specialist who has consulted with Fortune 500 companies,
government agencies, and a number of A-list celebrities.
___________________________________________________________
This will be the year for Instagrammers, Demand of Influencers will increase
as people realize the potential profit from influencer marketing, but key
success can be only driven by engagement metrics instead of no. of social
followers. Last but not the least, high demand will make the process costly
and personalized mails will have a high response rate from the influencers.
I predict that 2016 is going to be a huge year for Influencer Marketing! Many
of the big brands have been using leveraging influencers over the years to
promote their products and services, however, I see this as the year when
the playing field will be leveled. We will see more of the small to medium
size business reaching out to influencers in order to build customized
promotional campaigns that fit the demographic of their following.
http://shanebarker.com/
@shane_barker

35. Byte of Data
David Hartshorne is the guy behind Byte Of Data where he helps bloggers and
entrepreneurs with ‘byte‐sized’ easy‐to‐follow tips and strategies that demystify the
technical aspect of building an online presence.
_________________________________________________
I believe that Influencer Marketing will continue its upward trend in 2016.
It has become immensely popular over the past 12 months, and one
could argue that it has become the most effective long-term marketing
strategy.
I think the key is long-term relationships. As somebody who has just
completed his first-year online I recently wrote that building long-term
relationships was a key objective for me in 2015…and will continue to
be in 2016 too.
For me, 2015 was all about establishing my online presence and
building relationships. And I’m happy with what I achieved. In 2016 I
want to continue that trend and build on the foundation that I’ve laid with
better posts and engagement with the community.”
David Hartshorne
http://byteofdata.com/
@davidhartshorne

36. Continuation..
Having established myself online I know that I will need to leverage influencers in order to build
my audience and promote my products and services. Of course, I could go down the paid
advertising route, but I prefer to find influencers to work with and build a long-term relationship.
Here’s to 2016 and Influencer Marketing!

37. Kevin J. Duncan
be a better BLOGGER
Kevin J. Duncan runs Be A Better Blogger, where he uses his very particular set of
skills to help people become the best bloggers they can be.
_______________________________________________
I hate to say it, but my 2016 prediction for influencer marketing is "the
influencers" are going to start spending less time on Twitter and more
time on Blab, Periscope, and the like.
From the removal of share counts to the rumor it'll soon be allowing
10k-character tweets, Twitter is becoming the Jim Carrey of social
media platforms. Dissatisfied with being a hugely-successful comedic
actor, Carrey wanted to be a respected thespian. He tried to change
who he was, and his career suffered for it.
Be you, Twitter. Stick with what's been working. Otherwise,
influencers, as well as those of us who follow said influencers, will
start avoiding you the same way cinephiles avoided Carrey's horror
flick "The Number 23."
http://beabetterblogger.com/
@kevinjduncan

38. Andréa Jones
Onlinedrea
Andréa is a Social Media Manager, Blogger & Community Builder who creates
engaging and beautiful content for lifestyle brands, startups, and small
businesses in the fashion, wellness, and ecommerce industries.
____________________________________________________
We saw a massive increase in the validity of influencer marketing
and I think that the ball is going to keep moving rapidly for 2016.
1.) Influencers are going to branch out from blogging and use their
social following to their advantage. Simply posting a blog post
won't be enough for campaign managers who want as much reach
as possible for their marketing goals.
2.) Instead of measuring *number* of followers, campaign
managers and businesses will focus in on active engagement...
perhaps even becoming stricter on number of sales, virtual chatter,
and website visits accrued during partnerships.
http://onlinedrea.com/
@OnlineDrea

39. Continuation..
3. ) Lastly, I think that influencers are going to push harder for partnership compensation.
Because of this push, the content produced is going to be of higher quality and value for both
parties involved.
I'm happy to say influencer marketing isn't going anywhere in 2016 and will only become
bigger and better!

40. Nirmala Santhakumar
My Magic Fundas
This is Nirmala, a friendly person who would like to help others. I am
based out of Chennai, Tamil Nadu, India. I started blogging in the year
2009 as a hobby and now for the past two years it has become the
passion.
________________________________________________
People trust influencers more than the brands and thus
Influencer marketing has started to play a vital role in the
business marketing. It can generate the impressive results
like brand credibility, strong ROI and SEO boost. It is not
only an effective, long-term marketing strategy, but also an
inexpensive advertising tactic for the brand marketers. To
reap the benefits of influencer marketing, the business
marketers will begin to
http://www.mymagicfundas.com/
@Mymagicfundas

41. Continuation..
● Use the tools to identify the niche experts and calculate the influence score.
● List, follow and engage with them on multiple channels.
● Craft content with their interview/experience/story.
● Make creative campaigns to ignite them and their community to take part.
● Feature them through expert round ups and get mentions & social shares.
● Meet them in events and offer gifts.
● Ask them to review, recommend, or just give a positive talk.
These activities would lead to the meaningful participation that in-turn boost the sales/conversion rate of a business. Even
though, the influencer marketing isn’t an overnight success for a brand exposure, if the digital marketers are not utilising
the niche influencers, then they will certainly miss a great opportunity in reaching and engaging the target audience.
To build a good a relationship with the experts, I have recently contributed a guest post on a lively blog, ShoutMeLoud,
How to Connect with Influencers?
Initially, I blog about online money making, health and beauty niches but I got inspired by tech bloggers and have been
encouraged to found a self-hosted blog.

42. Dave Schneider
NinjaOutreach
One thing that is always changing year to year is the definition
of an influencer.
For example, in the past more traditional social media platforms
like Facebook and Twitter were strongly considered to gauge
influencer - but now advertisers are looking at the new up and
coming platforms like Periscope. We are definitely seeing a shift
towards video as well, and naturally as a result video is
becoming more important.
I also predict a general growth in influencer marketing, which
seems to be the trend as more businesses gravitate towards
online marketing and naturally are looking for ways to stand out
and grow their audience. Traditionally this is done through
content, and I think it will remain that way throughout 2016.
https://ninjaoutreach.com/
@ninjaoutreach