I recently gave a speech for a large group of central Ohio Real Estate professionals. The topic was social media in the workplace. We covered strategies to leverage the exploding field of social media to add value to your community, promote your products and services, and brand your company online. Hope you enjoy. Questions and comments always appreciated. Thanks, David

1. Social Media and Trust Based Marketing Joining the New Media Revolution David P. Peters / www.NetPointMarketing.com

2. Social Media is Not Social Media Marketing… Social Media The sharing of information, experiences, and perspectives throughout community-oriented websites. -Tamar Weinberg Social Media Marketing (SMM) Connects service providers, companies, and corporations with a broad audience of influencers and consumers. Social media marketing allows companies to gain traffic, followers and brand awareness -Tamar Weinberg David P. Peters / www.NetPointMarketing.com

3. “If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff, US Army David P. Peters / www.NetPointMarketing.com

4. The New Convergence Give and Get…eventually and sometimes, not always; but mostly Community Rules are the only rules Credibility and the New Style of Leadership Transparency and Authenticity or Bust Participation and Conversation… Learning by Listening, Promoting by Educating David P. Peters / www.NetPointMarketing.com

5. Welcome to the Publishing Business Publishing = Marketing How are you helping? What Value are You Adding? Your prospects and Customers have Questions… are you providing Answers? Remarkable. It means worth remarking on… are you remarkable? David P. Peters / www.NetPointMarketing.com

6. Building a Content Manufacturing Factory David P. Peters / www.NetPointMarketing.com

7. Your Website is a Train Station… All Aboard. David P. Peters / www.NetPointMarketing.com

8. The HUB Mentality Put your Bullhorn away, no one’s listening to your shouting anyway. Your website and blog are the HUB. Information should flow into and out from your social media networks. Your visitors are asking themselves, “what is there to do here?” And, “why should I work with you?” David P. Peters / www.NetPointMarketing.com

9. The Conversation Around You David P. Peters / www.NetPointMarketing.com Brian Solis

10. Social Media Marketing Platforms Facebook Half a Billion Users Do you have a Fan Page? LinkedIn 70 Million Users, and it’s all Business Twitter 2 Billion Tweets per Month YouTube 2nd Largest Search Engine on the Web after Google Active Rain World’s largest Real Estate Social Network Flickr Web’s Largest Photo Sharing Site David P. Peters / www.NetPointMarketing.com

11. Social Media in the Work Place Really, it’s just about being smart and using common sense. David P. Peters / www.NetPointMarketing.com

12. What to Determine at Your Company Where do you come out on Social Media? What is your baseline? Knowledge? Assumptions? Preconceptions? Do you like it? Not like it? Are you willing to push the envelope? Take criticism? Promote Your Culture? Who are your employee evangelists? What counts as social media at your company? Who’s in charge of this marketing space? What are the rules? Are they consistent across the organization? What about Privacy concerns? What’s a No No, for everyone? Who’s watching what? And who? What does the training look like? Is it ongoing? What’s the Process? What happens in case of emergency? Do you have a plan in place now so you don’t freak out if something bad happens? David P. Peters / www.NetPointMarketing.com

13. Getting Started with Social Media Marketing Brainstorm. Plan. Execute. David P. Peters / www.NetPointMarketing.com

14. Step One: Brainstorm/Preparation Who is your audience? Prospects? Customers? Subscribers? Contributors? How much can you invest? In Time? Money? Resources? What are your goals? Sales? Leads? Followers? Revenue? Branding? Something else? David P. Peters / www.NetPointMarketing.com

15. Step Two:Planning Choosing a blog platform, having it optimized for SEO, integrated into your website. Choosing the best social media networks for your business goals Determine: WHO you are engaging and starting a conversation with that matters to your company the most WHAT you will be talking about, teaching, helping out with and sharing WHERE your audience is currently hanging out WHEN you will be available and active in your chosen communities WHY Social Media Marketing matters most to your organization David P. Peters / www.NetPointMarketing.com

16. Step Three:Execute Action. Write. Read. Publish. Promote. Tell Your Story. Help. Create. Comment. Engage. Share. Tweet. Post. Answer. Ask. Write. Sell. Promote others. Digg It. Bookmark. Work. Have Passion. Contribute. StumbleUpon something terrific. Like It. Start something. Build it. Take a picture. Make a movie. Find something Delicious. Tell me something I don’t know. Solve my problems. Tell me how. And why. Distribute. Complete. Learn. Follow. Lead. Find Fans. And make them raving. Be remarkable. Be unique. Be yourself. David P. Peters / www.NetPointMarketing.com