This presentation explains why making yourself vulnerable is the key to connecting with your audience, building trust with them and building a long term relationship with them.

1. What Nuclear Bombs
Can Teach You About Building Trust With
Your Audience...
and other takeaways from Authority Intensive 2014
David Melamed

2. I Regret To Inform You That Santa Clause Is
Gone.

3. Of Humorless Content
The Copy Paste Days
Are No More!

4. Must Be Sorely Missed
And Your Content
You
When You Are Gone!

5. Authority
Requires Trust

6. Ninja? Guru? Expert?
Doesn't Matter...
TRUST
All That Matters Is...

7. How Do You
Build Trust?
Use The Nuclear
Warhead
Affect!

8. Arm
Your Audience
With a
Nuclear Warhead

9. Crazy
Be Vulnerable
Expose Your Weakness
Give Them Leverage
Over You!

10. When They Have Nuclear Warheads
(i.e. Your Vulnerability) Pointing At
You...Why Wouldn't They Trust You?

11. ShareYourself
Connect On an
Emotional Level
Take
The
First
Step!
Be
Authentic

12. See How
Easy
Presentations
AreToMake?!

13. Turn YourBlogPosts
Into Every Type of
Media You Can!

14. This Took Me 20Min.
To Make!

15. I Learned About Canva
&
Repurposing Conent
at Authority Intensive 2014
I Used Canva.com
No, Im not a designer...