A simple look at the real people behind data, and how involving them in your design process can make a world of difference in your end product. Plus - how using Agile methodology can aid a 'user focused philosophy' to iteratively and continually improve.
19. H U M A N - C E N T R E D I N N O V A T I O N
http://www.designkit.org/human-centered-design
20. D E S I G N T H I N K I N G
U N D E R S T A N D I N G W H A T Y O U R U S E R S N E E D ,
H O W T H E Y T H I N K , A N D H O W T H E Y B E H A V E -
A N D I N C O R P O R A T I N G T H A T U N D E R S T A N D I N G
I N T O E V E R Y A S P E C T O F Y O U R P R O C E S S .
23. - S T E V E J O B S
“Get closer than ever to your customers. So close
that you tell them what they need well before they
realize it themselves.”
24. D E S I G N + S C I E N T I F I C
T H I N K I N G
H Y P O T H E S I S
E X P E R I M E N T
O U T C O M E
S U C C E S S F A I L U R E
L E A R N I N G
25. D E S I G N T H I N K I N G
• Anthropology
• User observation
• Ergonomics
• Prototyping and testing
• Visual thinking
• Creative brainstorming
26. D E S I G N T H I N K I N G
• User observation
• Prototyping and testing
27. “ A F T E R M Y H E A R T A T T A C K ”
( S U R V I V O R S U P P O R T )
31. U S A B I L I T Y T E S T I N G
Nielsen, Jakob, and Landauer, Thomas K.: “A mathematical model of the finding of usability problems.”
Focus is on behaviour - NOT opinions or preferences.
With 5 users it is possible to identify 85% of usability issues;
beyond this the law of diminishing returns is observed.
37. G U I D E D
C O N T E N T
Version 1:
“When was your heart attack?”
“Are you a survivor or a carer?”
Version 2:
Consolidated FAQ’s so the
user gets to info quicker.
38. C A L L T O
A C T I O N
Version 1:
Solid block, bright colours.
Version 2:
Less obvious, in body
content, native look and feel.
39. D E S I G N T H I N K I N G
H Y P O T H E S I S
E X P E R I M E N T
O U T C O M E
S U C C E S S F A I L U R E
L E A R N I N G
40. A G I L E T H I N K I N G
H Y P O T H E S I S
E X P E R I M E N T
O U T C O M E
S U C C E S S F A I L U R E
L E A R N I N G
41. A G I L E W O R K I N G
https://www.youtube.com/watch?v=rf8Gi2RLKWQ
• Adaptive planning
• Iterative development
• Early (and frequent) delivery
• Flexible response to change
42. A G I L E W O R K I N G
• Individuals and interactions over processes and tools
• Working solutions over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan