David Gutting

Greater St. Louis Area United States

VP/Strategy Director at Barkley

Advertising / Marketing / PR

“I feel so strongly that deep and simple is far more essential than shallow and complex.” --Fred Rogers "Every pitch I threw had an idea behind it." --Warren Spahn Strategy is a product of thinking, questioning, and challenging. It needs to be rigorous, even bullet proof--but also hidden. Otherwise competitors will figure it out and copy it. Name any great brand and you can rest assured that what they really did to succeed is different from what it appears that they did.