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Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)
This is a collection of thoughts around where we are right now in the history of the Internet. I believe we're getting ahead of ourselves, confusing the growth of the Internet with it growing up, but I also believe we're doing some amazing things, and can draw a few lines in the sand, making some solid guesses on where we are going.
“…tools don't get socially interesting
until they get “Advances don’t become Clay Shirky technologically interesting until they socially become technologically boring” boring.” - Clay Shirky
“…tools don't get socially interesting
until they get “Advances don’t become Clay Shirky technologically interesting until they socially become technologically boring” boring.” - Clay Shirky
He’s on to something… Clay
Shirky “Advances don’t become socially interesting until they become technologically boring”
Time to reach audience of
50 million (source: Shift Happens) Radio | 38 years TV | 13 years Internet | 4 years iPod | 3 years Facebook | 2 years Or evolution.
If both the web &
media are inherently social, & if business must have a presence online, then business must have a social element. To not have that is to forego both logic & opportunity.
“It makes increasingly less sense
to talk about a publishing industry, because the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem.” - Clay Shirky
This has taken the previous
model of content being scarce, media being expensive, and the attention of the audience being guaranteed – and flipped it.
“We see influence (what folk
do to each other on our behalf) where emulation (of what folk around us are doing) is the real mechanic behind the spread of human behaviour.” - Mark Earls
“I don't have to control
the conversation to benefit from their interest in my product. The key is to produce something that both pulls people together and gives them something to do.” – Henry Jenkins
What agencies and brands have
done is try to co-opt passion for an activity and artificially focus it with incentives. (suffice to say this has blown up spectacularly at times)
“As to methods there may
be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” - Ralph Waldo Emerson
“I don't have to control
the conversation to benefit from their interest in my product. The key is to produce something that both pulls people together and gives them something to do.” – Henry Jenkins
Google acquires DoubleClick | $3.1
billion Adobe acquires Omniture | $1.8 billion Google acquires YouTube | $1.5 billion Microsoft acquires aQuantive | $6 billion WPP acquires 24/7 Real Media | $649 million Acquisitions based on data+meaning
“People have a really good
ability to see through you (and the) projects on the Internet that are just done to try and make you famous.” – Christian Lander
“New DNA…lets today’s new market
leaders perceive, think, judge, & execute (vastly) more efficiently, effectively, & productively than the norm, leading directly to new sources of advantage.” – Umair Haque
Photo credits & references… A
very special thank-you to the geniuss..es..genii…the smart people behind compfight. 99% of all images were sourced with it. A big thanks also to the talented Flickr community who embrace Creative-Commons licensing. I have done my best to attribute each picture to its author, as well as a quote if I used one. If I have made a mistake please contact me (davidngillespie@gmail.com) and I will correct it. If I have used an image of yours and you would like me to take it out, please also drop me a line and I will remove it. I will also encourage you to have a Coke and a smile. You can find me at the following places: David Gillespie.com| Twitter | LinkedIn And when not thinking about this stuff, I play music and wish I lived in New York City. If you can help make that happen, I’m all ears. Thank you for your time, I really appreciate it, and I’d love to hear what you think.
#38: John Spooner #52: Valerie
Reneé #39: Web Trends Map 4 from the #53: Rudolf Schuba talented and lovely #56, 58: My handy-work. I know – Information Architects amazing!!! #40: Jeff McNeil #60: Faris Yakob is your man. #41: He’s been dead a long time. #61: See #60. #42: v@lentina #62: National Geographic. They’re #43: Jon Tandy not litigious are they? #44: Scott McCloud’s TED talk #63: The Opte Project featuring this quote is a must- #64: Stolen from @timbeveridge watch. #69: Picture of Faris. No idea where #44a: I SAID MUST WATCH!!! it came from. #45: cayusa #73: *ZOom2 #46: Raúl! #79: marciookabe #48: This is Marshall Mcluhan. I #80: Glasses, teeth by me. have no idea where it came #82: Prince symbol. He’s not from. litigious either I’m told… #51: lorenabuena #86: Scott Drummond’s Posterous
#87: My Tumblr. And I
want Oasis’ #119: Pic by Wordle, of my blog. Live Forever, OK? Intention Economy dreamed up by #88: Myxi Doc Searls. GENIUS! #100: Stephen Poff #120: Richard Holden #101: If you don’t get this reference #121: No idea who took this. Help! there is no child inside you. #125: evanrapp #102: Marty Neumeier (GENIUS!) #126, 127: Know Your Meme #103: Stuck In Customs #128: Steve Rhodes #104: ƒяαиcєscα яσsє #129: Print by Tim Doyle – GENIUS! #111, 112: Shamelessly stolen from #130: Sangre en el hombro de Palas Did You Know 4.0 #131: Again, Know Your Meme #113: Random photo of the very #132: Barack Obama handsome Fred Wilson (Fred, #135: Various Adidas billboards please see P.S. on #30) #136: Converse, innit. #115: Moustache, also by me. #137: Red Bull #116: Nick Farnhill #143: Pic. Quote by Henry Jenkins, #117: People…they’re the worst! GENIUS!. #118: Reuben Whitehouse #144: Vanderlin
#148: estoril | More on
BMW. #192: Rusty Stewart #154: Fail. Consume with epic lulz. #201: Revolution Magazine #159: Gauravonmics #204: Shamelessly stolen from #164: joelwillis Wired’s Good Enuf #165: Ken Wilcox. Revolution – GENIUS! #166: Visit DataPortability.org #227: Cha già José #167: takeshi | #230: littledan77 Tim O’Reilly – GENIUS! #231: Sifu Renka #168: Baptiste Pons #233: psd | #172: pfala Umair Haque – GENIUS! #174: Hugh McLeod – GENIUS! #235: Hugh McLeod (see #174) #188: Pic. Christian Lander’s great #236: piettroizzo @Google Talk where the #238: shio quote was shamelessly #239: Julian Nistea stolen from. #242: powerbooktrance #189: jurvetson | #243: ThiagoMartins Katie Chatfield quote #244: manuel | MC #191: Indie Charlie #246: Cayusa
This is a collection of thoughts around where we are right now in the history of the Internet. I believe we're getting ahead of ourselves, confusing the growth of the Internet with it growing up, but I also believe we're doing some amazing things, and can draw a few lines in the sand, making some solid guesses on where we are going.
“…tools don't get socially interesting
until they get “Advances don’t become Clay Shirky technologically interesting until they socially become technologically boring” boring.” - Clay Shirky
“…tools don't get socially interesting
until they get “Advances don’t become Clay Shirky technologically interesting until they socially become technologically boring” boring.” - Clay Shirky
He’s on to something… Clay
Shirky “Advances don’t become socially interesting until they become technologically boring”
Time to reach audience of
50 million (source: Shift Happens) Radio | 38 years TV | 13 years Internet | 4 years iPod | 3 years Facebook | 2 years Or evolution.
If both the web &
media are inherently social, & if business must have a presence online, then business must have a social element. To not have that is to forego both logic & opportunity.
“It makes increasingly less sense
to talk about a publishing industry, because the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem.” - Clay Shirky
This has taken the previous
model of content being scarce, media being expensive, and the attention of the audience being guaranteed – and flipped it.
“We see influence (what folk
do to each other on our behalf) where emulation (of what folk around us are doing) is the real mechanic behind the spread of human behaviour.” - Mark Earls
“I don't have to control
the conversation to benefit from their interest in my product. The key is to produce something that both pulls people together and gives them something to do.” – Henry Jenkins
What agencies and brands have
done is try to co-opt passion for an activity and artificially focus it with incentives. (suffice to say this has blown up spectacularly at times)
“As to methods there may
be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” - Ralph Waldo Emerson
“I don't have to control
the conversation to benefit from their interest in my product. The key is to produce something that both pulls people together and gives them something to do.” – Henry Jenkins
Google acquires DoubleClick | $3.1
billion Adobe acquires Omniture | $1.8 billion Google acquires YouTube | $1.5 billion Microsoft acquires aQuantive | $6 billion WPP acquires 24/7 Real Media | $649 million Acquisitions based on data+meaning
“People have a really good
ability to see through you (and the) projects on the Internet that are just done to try and make you famous.” – Christian Lander
“New DNA…lets today’s new market
leaders perceive, think, judge, & execute (vastly) more efficiently, effectively, & productively than the norm, leading directly to new sources of advantage.” – Umair Haque
Photo credits & references… A
very special thank-you to the geniuss..es..genii…the smart people behind compfight. 99% of all images were sourced with it. A big thanks also to the talented Flickr community who embrace Creative-Commons licensing. I have done my best to attribute each picture to its author, as well as a quote if I used one. If I have made a mistake please contact me (davidngillespie@gmail.com) and I will correct it. If I have used an image of yours and you would like me to take it out, please also drop me a line and I will remove it. I will also encourage you to have a Coke and a smile. You can find me at the following places: David Gillespie.com| Twitter | LinkedIn And when not thinking about this stuff, I play music and wish I lived in New York City. If you can help make that happen, I’m all ears. Thank you for your time, I really appreciate it, and I’d love to hear what you think.
#38: John Spooner #52: Valerie
Reneé #39: Web Trends Map 4 from the #53: Rudolf Schuba talented and lovely #56, 58: My handy-work. I know – Information Architects amazing!!! #40: Jeff McNeil #60: Faris Yakob is your man. #41: He’s been dead a long time. #61: See #60. #42: v@lentina #62: National Geographic. They’re #43: Jon Tandy not litigious are they? #44: Scott McCloud’s TED talk #63: The Opte Project featuring this quote is a must- #64: Stolen from @timbeveridge watch. #69: Picture of Faris. No idea where #44a: I SAID MUST WATCH!!! it came from. #45: cayusa #73: *ZOom2 #46: Raúl! #79: marciookabe #48: This is Marshall Mcluhan. I #80: Glasses, teeth by me. have no idea where it came #82: Prince symbol. He’s not from. litigious either I’m told… #51: lorenabuena #86: Scott Drummond’s Posterous
#87: My Tumblr. And I
want Oasis’ #119: Pic by Wordle, of my blog. Live Forever, OK? Intention Economy dreamed up by #88: Myxi Doc Searls. GENIUS! #100: Stephen Poff #120: Richard Holden #101: If you don’t get this reference #121: No idea who took this. Help! there is no child inside you. #125: evanrapp #102: Marty Neumeier (GENIUS!) #126, 127: Know Your Meme #103: Stuck In Customs #128: Steve Rhodes #104: ƒяαиcєscα яσsє #129: Print by Tim Doyle – GENIUS! #111, 112: Shamelessly stolen from #130: Sangre en el hombro de Palas Did You Know 4.0 #131: Again, Know Your Meme #113: Random photo of the very #132: Barack Obama handsome Fred Wilson (Fred, #135: Various Adidas billboards please see P.S. on #30) #136: Converse, innit. #115: Moustache, also by me. #137: Red Bull #116: Nick Farnhill #143: Pic. Quote by Henry Jenkins, #117: People…they’re the worst! GENIUS!. #118: Reuben Whitehouse #144: Vanderlin
#148: estoril | More on
BMW. #192: Rusty Stewart #154: Fail. Consume with epic lulz. #201: Revolution Magazine #159: Gauravonmics #204: Shamelessly stolen from #164: joelwillis Wired’s Good Enuf #165: Ken Wilcox. Revolution – GENIUS! #166: Visit DataPortability.org #227: Cha già José #167: takeshi | #230: littledan77 Tim O’Reilly – GENIUS! #231: Sifu Renka #168: Baptiste Pons #233: psd | #172: pfala Umair Haque – GENIUS! #174: Hugh McLeod – GENIUS! #235: Hugh McLeod (see #174) #188: Pic. Christian Lander’s great #236: piettroizzo @Google Talk where the #238: shio quote was shamelessly #239: Julian Nistea stolen from. #242: powerbooktrance #189: jurvetson | #243: ThiagoMartins Katie Chatfield quote #244: manuel | MC #191: Indie Charlie #246: Cayusa