Social Media Seminar for Destiny NJ

1. How
to
Use
Social
Media
for
Ministry
By:
David
D.
Simons

2. Romans
12:2
“Do
not
conform
to
the
pa/ern
of
this
world,
but
be
transformed
by
the
renewing
of
your
mind.
Then
you
will
be
able
to
test
and
approve
what
God’s
will
is
—his
good,
pleasing
and
perfect
will.”
Romans
12:2

3. What
is
my
Background
! I am A Social Media Enthusiast
! I blog for soshable.com, socialamediatoday.com
! I have been using social media for personal use and
marketing since 2007
! I have helped business owners, churches, non
profits, and Fortune 500 companies with their social
media presence
! I run Kingdom Business Solutions which helps
kingdom-minded business owners to help develop
their online presence, through websites, social
media, and Search Engine Optimization.
! I currently work for a green corporation called
TerraCycle and I manage all the digital media assets
for the company and instruct, train, and develop the
the 21 social media teams worldwide

4. 4
What
is
my
Background
TerraCycle has a large social media presence, including, our Facebook
game, TrashTycoon, which offers an opportunity for our brand partners
to be featured and Twitter where we have over 50,000 followers.
Currently have over 350,000 users and
growing by 50,000 per week!
(as of 10/14/11)
David Simons,
PR

5. What
is
my
Background
! In the US we currently have over
43,000 fans on Facebook.
! On Twitter we have over 21,000
Fans.
We use social
media to
share the
latest content,
answer
questions
from our fans,
and promote
enaging
contests.

6. What
we
will
cover:
! What is social media?
! Mind Blowing stats about social media
! Why you need to use social media
! How to use social media for Ministry &
Business
! How to start from scratch
! Do’s and don’ts of Facebook and Twitter
! Social media growth strategies
! Social media changes to look out for

7. Defining
Social
Media
“Social
Media
is
the
future
of
communicaGon,
a
countless
array
of
internet
based
tools
and
plaHorms
that
increase
and
enhance
the
sharing
of
informaGon.
This
new
form
of
media
makes
the
transfer
of
text,
photos,
audio,
video,
and
informaGon
in
general
increasingly
fluid
among
internet
users.
Social
Media
has
relevance
not
only
for
regular
internet
users,
but
business
as
well.”
-­‐Brian
Reilly-­‐

8. What
is
my
Background

9. Why
Do
I
Need
to
use
Social
Media?
#1
Almost
58
million
Americans
Use
Social
Sites
Daily

10. Why
Do
I
Need
to
use
Social
Media?
#2.
4
out
of
5
internet
users
visit
social
networks
&
blogs

11. Why
Do
I
Need
to
use
Social
Media?
#2.
Social
Media
is
not
a
fad
and
its
sUll
growing!
It
took
38
years
for
radio
to
reach
50
million
users,13
years
for
TV,
7
years
for
the
internet,
Facebook
added
200
million
users
in
less
than
a
year

12. General
Social
Media
Stats
! Youtube
is
the
2nd
largest
search
engine
worldwide
! 2
Billion
videos
are
watched
on
YouTube
everyday
! Linked
in
has
200
million
users
worldwide
! Social
media
is
the
#1
acUvity
on
the
web
! There
are
now
over
2.8
billion
social
media
profiles,
represenUng
around
half
of
all
internet
users
worldwide.
! There
are
70
million
WordPress
blogs
worldwide
! There
are
39
million
Tumblr
blogs
worldwide

13. Social
media
for
business
staUsUcs
2012
! 78%
of
consumers
trust
peer
recommendaUons
only
14%
trust
adverUsements
! 36%
of
social
media
users
post
brand-­‐related
content
! 50%
of
people
follow
brands
in
social
media
! 41
percent
of
the
class
of
2011
used
social
media
in
their
job
search
! 38%
of
CEOs
label
social
media
a
high
priority,
and
! 57%
of
businesses
plan
to
hike
their
social
media
spend
in
2013
! One
in
three
small
businesses
are
now
using
social
media

14. Facebook
&
Twicer
Social
Media
Stats
! Facebook
has
over
1
billion
users
worldwide
! There
are
over
one
billion
facebook
posts
per
day
! There
are
2.7
billion
likes/comments
per
day
! There
are
250
million
photos
uploaded
each
day
! There
are
over
465
million
Twicer
accounts
! Twicer
is
growing
at
a
rate
of
11
accounts
per
second
! The
US
has
107.7
million
Twicer
accounts,
Brazil
has
33.3
million
and
Japan
29.9
million.
This
means
that
the
US
represents
28.1
percent
of
all
Twicer
users

15. Where
do
I
start???
Step
1:Building
a
Facebook
Page
Choose
a
ClassificaUon
hcps://www.facebook.com/pages/create.php
Once
there,
choose
from
one
of
the
following
six
classificaUons:
-­‐
Local
business
or
place
-­‐
ArUst,
band,
or
public
figure
-­‐
Company,
organizaUon,
or
insUtuUon
-­‐
Entertainment
-­‐
Brand
or
product
-­‐
Cause
of
community

16. Step
2:Building
a
Facebook
Page
2)
Complete
Basic
InformaUon
Upload
Photo
Facebook
will
now
prompt
you
to
upload
the
main
photo
for
your
page.
This
photo
will
appear
as
your
icon
every
Ume
you
comment
on
a
post
or
appear
in
news
feeds.
Ideally,
it
should
be
your
company
logo.
The
actual
dimensions
of
your
profile
picture
is
180X180.
This
will
shrink
on
your
page
to
appear
as
125X125.
About
SecUon
Next,
you
need
to
write
your
'About'
informaUon.
This
small
blurb
will
serve
as
the
main
2-­‐3
sentence
descripUon
for
your
company.
It
will
be
on
your
main
page,
so
make
it
descripUve
but
succinct.
Be
sure
to
include
a
link
to
your
company
website
as
well.
Also
ensure
that
this
informaUon
differenUates
your
brand,
making
your
page
even
more
appealing
to
potenUal
followers.

17. Step
3a:Building
a
Facebook
Page
Edit
Your
Page
The
'Edit
Page'
opUon
in
the
upper
right
provides
various
opUons.
The
first
opUon,
'Update
Info,'
allows
you
to
update
the
basic
informaUon
you
provided
earlier.This
will
also
allow
you
to
enter
a
descripUon,
which
is
an
extended
version
of
the
'About'
informaUon
you
entered
earlier.
You
can
also
manage
the
roles
of
your
page
administrators.
This
allows
you
to
invite
various
employees
from
your
business
to
be
administrators
on
your
Facebook
page
in
order
to
respond
to
comments
or
messages
Olen,
marketers
get
so
excited
they
started
a
Facebook
page
that
they
invite
users
right
away.
But
challenge
yourself
to
think
about
a
more
strategic
method
for
inviUng
users.
First,
you
want
your
page
filled
with
content.
Then
invite
your
brand
advocates
to
start
engaging
with
that
content.

18. Step
3b:Building
a
Facebook
Page

19. Step
4:Building
a
Facebook
Page
Fill
the
Page
With
Content:
-­‐ Cover
Photo
-­‐ Logo
-­‐ Custom
tabs
and
icons
-­‐ Milestone
events

20. How
to
build
a
Twicer
Page
1. Sign
up
at
Twicer.com
fill
out
your
name,
email,
and
a
password
2. Create
a
Twicer
Handle
(Cannot
be
longer
than
15
characters)
3. Create
a
good
bio
include
link
to
your
website
4. Create
a
presence
that
is
consistent
with
your
branding
strategy
5. Choose
the
right
logo
or
picture
for
your
page
6. Start
TweeUng!

21. How
to
build
a
Twicer
Page
Twicer
Profile
Dimensions
Twicer
Profile
Pic
Size
=
81
x
81
Twicer
Background
Pic
Size
=
2500
x
1600
Twicer
Banner
Size
=
520
x
260

22. Facebook
Do’s
&
Don’ts
Do’s
1.
Ask
for
calls
to
acUon
on
your
posts
2.
Be
Consistent
3.
Post
at
the
most
high
volume
Umes
9am,
12pm,
3pm,
6pm
4.
Make
sure
your
Facebook
Page
is
setup
correct
with
info
and
layout
5.
Use
images
for
the
majority
of
your
Facebook
posts
6.
Post
1-­‐2
Umes
a
day
and
3
Umes
at
the
very
max
7.
Always
use
link
shortners
such
as
bit.ly
to
track
your
links
8.
Make
sure
you
your
FB
URL
is
short
and
easy
for
people
to
remember
9.
Post
interesUng
content
10.
Check
your
Facebook
Insights
at
least
every
other
week

23. Facebook
Do’s
&
Don’ts
Don’ts
1.
Don’t
make
every
post
about
your
business
2.
Don’t
use
your
personal
page
for
your
business
3.
Don’t
Ignore
or
delete
complaints
4.
Don’t
link
your
Facebook
and
Twicer
Accounts
together
5.
Don’t
post
more
than
3
Umes
in
a
day
6.
Don’t
break
Facebook
contest
rules
7.
Don’t
focus
too
much
on
likes
8.
Don’t
use
too
much
text
on
posts
9.
Don’t
take
advantage
of
tragic
events
to
promote
your
business
10.
Don’t
build
a
Facebook
page
without
a
plan
for
it

24. Twicer
Do’s
&
Don’ts
Do’s
1.
Use
link
shortners
such
as
bit.ly
to
track
your
links
2.
Tweet
at
least
3-­‐4
Umes
a
day
3.
Find
the
posUng
Umes
that
people
are
on
Twicer,
generally
8am-­‐9am,
1pm-­‐3pm,
5pm-­‐6pm
4.
Fill
out
your
bio
strategically
5.
Respond
to
those
that
menUon
you
6.
Retweet
content
in
your
industry
7.
Have
your
Twicer
page
customized
to
match
your
brand
8.
Become
a
resource
of
valuable
informaUon
in
your
industry
9.
Don’t
try
to
use
all
140
characters
on
each
tweet
10.
Engage
with
followers
and
have
back
and
forth
conversaUons

25. Twicer
Do’s
&
Don’ts
Don’ts
1.
Don’t
follow
an
overbearing
amount
of
people
2.
Don’t
forget
to
put
a
link
to
your
website
on
your
Twicer
Page
3.
Don’t
tweet
to
celebriUes
it
makes
your
business
look
desperate
4.
Don’t
try
to
take
advantage
of
every
trending
topic
especially
if
it
does
not
relate.
5.
Don’t
misspell
the
Twicer
usernames
of
those
you
are
menUoning
6.
Don’t
Retweet
or
Tweet
too
many
Umes
in
a
row
7.
Don’t
ignore
quesUons
you
receive
on
Twicer
8.
Don’t
talk
as
a
person
talk
as
your
business
using
the
third
person.
9.
Don’t
overuse
hashtags
10.
Don’t
Retweet
without
crediUng
the
orginal
tweeter

26. Proven
Social
Media
Strategies
1.
Asking
fans
to
“Share”
content
This
is
as
simple
as
it
sounds.
Find
a
picture
that
is
really
interesUng
and
engaging
and
ask
fans
to
share
it.
Asking
someone
to
“Share”,
“Like”,
“Comment”
gives
the
fan
a
call
to
acUon.
When
you
tell
them
to
do
something
its
more
likely
they
will
do
it
rather
than
expecUng
them
to
share,
like,
or
comment.

27. Facebook
&
Twicer
Social
Media
Stats
2.
PosUng
with
an
incenUvized
one
Ume
giveaways
An
easy
way
to
do
a
quick
giveaway
is
to
create
an
incenUvized
post.
It
can
be
a
picture,
a
“capUon
this”
type
post,
a
quesUon,
a
discussion
quesUon
or
anything
that
sUrs
up
engagement.
NoUce
in
the
post
we
use
wording
that
suggest
a
fan
“may”
win
a
prize.
Due
to
Facebook
rules
we
don’t
directly
ask
for
people
to
post
to
win
a
prize.

28. Facebook
&
Twicer
Social
Media
Stats
3.
Custom
Style
Guide
Graphics
Every
photo,
quote,
scripture,
etc.
can
be
put
into
a
Social
Media
style
guide.
(You
will
need
a
graphic
designer
to
create
this
for
you)

29. Facebook
&
Twicer
Social
Media
Stats
4.
Twicer
Contests
Create
a
twicer
contest
that
encourages
people
to
Tweet
and
follow
your
ministry
or
business.
This
is
an
easy
way
to
gain
a
lot
of
followers
on
twicer
and
it
helps
bring
in
a
lot
of
interacUon
about
your
brand.
You
would
just
need
to
create
a
message
that
is
sharable
include
a
hashtag
to
track
the
entrants
and
choose
a
prize
to
giveaway.
See
below:

30. Great
Facebook
Ministry
Examples
Facebook.com/ChrisUaNetcom

31. Great
Facebook
Ministry
Examples
Facebook.com/baysidechurch

32. 12
Ways
to
use
Twicer
for
Ministry
!
Tweet
about
upcoming
church
ac@vi@es
! Tweet
to
encourage
church
members
to
read
verses
from
the
upcoming
message
! Tweet
bible
verses
! Tweet
to
encourage
people
to
read,
and
share
what
they
are
reading
! Tweet
to
let
people
know
when
the
church
website
is
updated
with
new
content
! Tweet
to
urge
people
to
pray
! Tweet
to
encourage
church
members
to
sign-­‐up
to
special
events
! Tweet
to
share
tes@monies
! Tweet
to
share
thought
provoking
quotes
from
other
Chris@ans
on
TwiHer
! Tweet
to
point
people
to
resources
that
reinforce
the
themes
of
recent
sermons
! Tweet
links
to
ar@cles
that
will
encourage
growth
! Tweet
videos
from
services

33. Facebook
Changes
Coming
Soon!
1.Facebook
is
changing
the
newsfeeds
Facebook
is
adding
feeds
for
updates
for
friends,
pages
and
public
figures,
and
a
separate
feed
for
interests
like
music,
games,
news.

34. Facebook
Changes
Coming
Soon!
2.Facebook
is
making
sure
the
layout
is
the
same
on
web,
tablets,
and
mobile
devices

35. Facebook
Changes
Coming
Soon!
1.Facebook
is
enlarging
photos
and
giving
you
a
new
way
to
view
them
This
means
it
will
be
more
important
now
than
ever
to
have
high
quality
photos
and
make
sure
that
a
majority
of
your
posts
are
pictures.

36. We
are
in
the
biggest
shil
to
mobile
! There
are
more
iPhones
sold
per
day
(402k)
than
people
born
in
the
World
per
day
(300k)
! Users
accessing
the
web
through
mobile
devices
has
almost
doubled
every
year
since
2009
! Global
internet
usage
through
mobile
devices
rose
to
8.5%
at
the
end
of
2011
(from
4.3%)
! Mobile
adverUsing
is
exploding
–
during
Q4
2011,
mobile
adverUsing
was
up
39%
! Nearly
a
third
of
all
American
adults
own
a
tablet
or
e-­‐reader.
! There
are
5
billion
mobile
phone
users
in
the
world,
but
only
1
billion
smartphone
users.
What
does
that
mean
for
ministries
and
business?
You
must
start
developing
your
mobile
strategies.
Start
thinking
of
the
apps
you
want
to
build,
start
op@mizing
your
websites
for
mobile.

37. Why
you
need
to
get
a
Google
Plus
Page
While
Google
hasn’t
come
out
and
said
exactly
how
Google+
figures
into
its
SEO
equaUon,
social
media
experts
have
a
precy
good
idea
of
how
it
all
works.
“Google
is
using
the
number
of
+1s,
shares
and
general
acUvity
on
Google+
as
a
ranking
factor
in
the
personal
results
of
logged-­‐in
users,”
said
Mike
Arnesen,
senior
SEO
analyst
at
SwellPath.

38. Social
Search
is
the
way
of
the
Future
1.Facebook
has
developed
a
technology
called
graph
search
which
will
find
things
for
you
based
of
your
friends,
ciUes,
and
interest
you
have.
hHps://www.facebook.com/about/graphsearch

39. Resources
Page
! hHp://thesocialskinny.com/
! hHp://www.socialnomics.net/
! hHp://www.socialmediaexaminer.com
! hHp://www.sleeplessmedia.com
! HHp://www.Hubspot.com
! hHp://www.communicatejesus.com
! hHp://www.Mashable.com
! hHp://www.Forbes.com
! hHps://www.facebook.com/about/
graphsearch
ANY
QUESTIONS???

40. BONUS:
What
you
Should
Do:
Barack
Obama
ANY
QUESTIONS???

41.
Bonus
Stuff:What
Not
TO
DO:
KENNETH
COLE
“Millions
are
in
uproar
in
#Cairo.
Rumor
is
they
heard
our
new
spring
collec@on
is
now
available
online
at
(link).”
This
was
during
violent
protest
in
Cairo,Egypt
in
February
when
the
death
toll
in
Egypt
was
over
300
dead,
and
thousands
wounded.
Not
how
you
should
use
SM!

42. What
you
should
do:
wine
library
tv

43. WHAT NOT TO DO ON SOCIAL MEDIA.
What
Not
To
do:
Gilbert
Gogried
• With
some
wildly
inappropriate
tweets,
the
quack
has
been
silenced.
• Comedian
Gilbert
Gogried
sent
out
a
slate
of
offensive
TwiHer
Messages
about
the
tragic
Japanese
earthquake
and
tsunami,
and
instead
of
drawing
laughs,
it
cost
him
his
job.
The
long@me
voice
of
the
iconic
Aflac
Duck,
Gogried
was
fired
by
the
insurance
company

44. Download
TO DOwhole
presenta@on
WHAT NOT
this
ON SOCIAL MEDIA.
hcp://www.slideshare.net/DavidDSimons