Site Southeast USA Summit Social Media Presentation

1. SITE Southeast USA Summit Site Southeast USA Summit in the Pines Pinehurst, NC August 25, 2012 Social Media & the Meetings Industry Presented By Dave Serino Strategist & Educator Think! Social Media @DaveSerino

2. DAVE SERINO-STRATEGIST & Site Southeast USA Summit in the Pines EDUCATOR Travel, tourism and hospitality industry online marketing & social media consultant. Big sports fan who enjoys family time. Likes to run, kayak, bike, hike & drink hoppy IPA's at brew pubs across the country. Swim parent and St. Bernard owner. Former sports writer and rugby enthusiast. Currently working at Think! Social Media. Developed one of the first social media measurement scales for destination marketers and founded the Social Media Tourism Symposium – aka #SoMeT. @DaveSerino

3. Site Southeast USA Summit in the Pines @DaveSerino via @donnamatrix

4. Site Southeast USA Summit in the Pines TODAY! 1) Trends in social media & meetings 2) The #SoMeT Story 3) What you can do with social media & meetings @DaveSerino

5. Site Southeast USA Summit in the Pines @DaveSerino

6. Site Southeast USA Summit in the Pines RFP Planning Improved ROI Data Production Collection Technology Integrated throughout the Post Event cycle of events Logistics Extended Life Execution Networking Promotion Attendee Speakers Engagement - Via PCMA @DaveSerino

8. THE NEW COMMUNICATION MODEL Site Southeast USA Summit in the Pines @DaveSerino

9. THE NEW COMMUNICATION MODEL Site Southeast USA Summit in the Pines It’s all about DIALOG…….. - Individuals easily connecting with their existing network to exchange information And, in the MEETINGS INDUSTRY it’s all about….. - Individuals communicating pre, during & post event to exchange information, build relationships & create business opportunities. @DaveSerino

10. Site Southeast USA Summit in the Pines Via Impact Meetings & Events @DaveSerino

11. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 1) Verbally tell your audience to engage @DaveSerino

12. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 2) Listen for and monitor existing conversations about your brand @DaveSerino

13. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 3) Strategy, planning and execution @DaveSerino

14. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 4) Make your social media profiles highly visible @DaveSerino

15. SOCIAL MEDIA STEPS FOR YOUR MEETING Site Southeast USA Summit in the Pines 5) Inspire your attendees to network, so let them do it before, during and after your event @DaveSerino

17. Site Southeast USA Summit in the Pines @DaveSerino THE #SOMET STORY

18. Site Southeast USA Summit in the Pines @DaveSerino WE ASKED WHAT THEY WANTED

19. WE ASKED WHAT THEY WANTED….. Site Southeast USA Summit in the Pines • What do you want to know? • What do you need to know? • How will you ask the question? @DaveSerino

21. Site Southeast USA Summit in the Pines @DaveSerino BUILDING THE COMMUNITY

24. Site Southeast USA Summit in the Pines @DaveSerino SITE SELECTION PROCESS

41. THE RESULTS Site Southeast USA Summit in the Pines • Attendance: - 2010 - 110 ppl - 2011 – 183 ppl - Current pace for 2012 – 220 ppl • Sponsorships are up 50% to-date over 2011 • Satisfied attendees and a passionate community to support the event @DaveSerino

42. Site Southeast USA Summit in the Pines @DaveSerino SOCIAL MEDIA & MEETINGS

43. Site Southeast USA Summit in the Pines @DaveSerino BUILDING A CONTENT PLAN

44. Site Southeast USA Summit in the Pines @DaveSerino CURATION & CREATION

50. Site Southeast USA Summit in the Pines @DaveSerino KEEP THEM IN THE NEWSFEED

57. Site Southeast USA Summit in the Pines @DaveSerino MAKE A TWITTER LIST

58. Site Southeast USA Summit in the Pines @DaveSerino PHOTO & VIDEO

61. Site Southeast USA Summit in the Pines @DaveSerino QR CODES

63. Site Southeast USA Summit in the Pines @DaveSerino Capture by 44Doors

68. GIVE SPEAKERS A WARM WELCOME Site Southeast USA Summit in the Pines @DaveSerino

69. USE TECHNOLOGY TO MAKE IT PERSONAL Site Southeast USA Summit in the Pines @DaveSerino

74. Site Southeast USA Summit in the Pines SPONSORS - MAKE THEM PARTNERS @DaveSerino

81. Site Southeast USA Summit in the Pines @DaveSerino ANOTHER WAY TO PROMOTE

84. ANOTHER WAY TO PROMOTE Site Southeast USA Summit in the Pines • During the two day business exchange, we received 57 tweets with both hashtags -#SoMeT12 & #DMAI12. • There were 33 photos taken with Amigo Man • 18 people used the $100 discount code and 9 used the $50 code @DaveSerino

87. Site Southeast USA Summit in the Pines @DaveSerino SAY THANK YOU!

88. Site Southeast USA Summit in the Pines Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 209 West Main St., Suite 107 Brighton, Michigan 48116 www.ThinkSocialMedia.com Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/DaveSerino www.FaceBook.com/ThinkSocialMedia http://44d.me/DaveSerino www.DaveSerinoBlogs.com @DaveSerino

Site Southeast USA Summit Social Media Presentation

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Site Southeast USA Summit Social Media Presentation