If you are looking to promote your business on social media - your employees could be your secret weapon.

1. Employee
Advocacy 101
How to use your social accounts to help your company

2. An extension of the corporate
personality, social media offers a
dynamic and intimate way to
connect with prospects,
customers, influencers and more.

3. EMPLOYEE
ADVOCACY
Many staff see posts from their
employers and want to help promote
them via their own social media
accounts and channels. This is great
and is now known as social advocacy!
But as with anything, there are good
and bad ways to do this. Thankfully
we’ve put together this short guide
to how you can be the best possible
social advocate for your business.
01
02

4. WHY DO WE BUILD SOCIAL
CONTENT?
To connect with
customers and
prospects.
To build trust. To reach top of mind
status when it's time
to buy.
01 02 03

5. Content is King

6. But today's buyers need more than
brands themselves can provide.
They need authentic information
from someone they know.

7. They need
someone they
trust.
They need YOU!

8. WHAT'S IN IT FOR
THE COMPANY
Boosted brand awareness
and visibility
Faster revenue generation
Improved recruitment

9. WHAT'S IN IT FOR
ME!
Glory and praise!
YOU get to tell stories!
YOU get to be seen as a thought
leader.
YOU get to build trust with
customers and prospects.
You might get a wild title like
Employee Social Champion!

10. THINGS TO DO
Be you - that is what your connections
are looking for
01
Add Value
Help - solve problems - educate -
inform
Be authentic, honest and consistent
02
03
Position on the right platform for the
relevant audience
04
Add a Call To Action (CTA)05

11. THINGS NOT
TO DO
Don't Sell01
Don't be too controversial - but have
an opinion
Don't reference customers - unless you
have their consent
02
03
Don't over overpost from one source -
find the right balance
04
Don't get discouraged if you don't get
1000 likes on day one. They will come
over time!
05

12. THE STAR EMPLOYEE
ADVOCATE
Sharestheorganization'scontentonsocialmedia,addingtheirown
thoughtsandinsight
Postsshoutoutsto,andinpraiseof,colleaguesandteammembers
Sharesindustrynewsandcontentonsocialmediathattheyfind
interesting,educationalorvaluable
Createstheirowncontenttogetthemessageout.Videos,posts,
blogs-whatevertheylike

13. Get out there
and do it!
But if you need any further help, tips or
advice, just connect with us on social
media and we'll talk you through it.

14. GET IN TOUCH
Search for Instinctive Solutions Marketing
www.InstinctiveSolutions.co.uk