4. Developing Revenues by eibDIGITAL
eibDIGITAL have launched a new, free to use best practice online resource:
www.developingrevenues.co.uk
Developing Revenues offers you:
- eibDIGITAL’s latest eCommerce guides and reports
- A host of free infographics for you to view and re-use
- A Blog with the latest news and opinions
- A Bi-weekly e-newsletter
4
9. Session structure
To download the full guide visit
www.developingrevenues.co.uk
9
10. 1. Making the business case – your site – GA Advanced Segments
10
11. 1. Making the business case - competitors
Source: Craig Sullivan (Belron/Autoglass)
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12. 2. Payment options
Mobile marketing success story – King of Shaves
A direct approach is taken by King of Shaves, which uses its App as a direct to consumer
sales channel for replacement shaving blades. Taking this approach reduces the transaction
cost to the Payment Service Provider’s handling charge for each transaction (typically 1.5% -
3%).
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13. 2. Payment options – 02 Wallet
O2 Wallet
•Money message - you can send a sum of up to £500 to other 02 Wallet users such as friends and family.
•Shopping - this offers a direct of products from over 100 UK partner retailers. It also enables users to scan barcodes
while in-store to look for better prices online. Payment and delivery details are entered automatically.
•Special offers - discounts are available from the partner retailers
•O2 Money account - users of the O2 account are automatically registered with an O2 money account, effectively a
bank account
•O2 Money account card - this is a physical card that O2 wallet users including children which can be used to load
money and act as a standard contactless prepaid payment card.
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20. 6. Mobile search marketing – use the Keyword Tool to find potential
20
21. 7. SEO – additional reading from Aleyda Solis from #BrightonSEO
Your Technical Capacity to develop a mobile site
Mobile site Alternatives Pros & Cons
SEO Best Practices
21
23. 7. Location-based marketing
What are the biggest pitfalls facing
brands launching into
mCommerce?
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ile phone mer
The mob iour is changing.
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brands need to tread c on sumers w
carefully when trying
to reach consumers
via their phones?
23
24. 8. Mobile CRM: targeted messaging and voucher codes
M&S developed a fully integrated
multi-channel strategy to building its
mobile database, which now exceeds
1 million customers.
Mailshots carried unique codes which
respondents were invited to text in to
a dedicated M&S shortcode in order
to win loyalty points.
In the process, M&S harvested ‘opted-
in’ mobile numbers matched to
existing customer records. The same
logic applied to email addresses to
append mobile numbers for existing
customers.
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Mobile devices now account for 25% of traffic to FT.com, while there are 2.7 million FT web app users. http://www.smartinsights.com/mobile-marketing/mobile-design/mobile-apps-native-not-always-best-html-web-apps-may-rule-in-the-future/