1. FESTIVAL OF CHANGE STUDENT EXHIBIT

2. THE PROJECT

3. WHAT IS IT?
AS PART OF THE EVENTS ON OFFER AT THE
UPCOMING FESTIVAL OF CHANGE, THINK
MARKETING HAS ENGAGED A GROUP OF
GRADUATING STUDENTS TO EXECUTE AN
EXHIBITION OF STUDENT WORK.
THE EXHIBITION WILL SHOWCASE OUR FINEST
GRADUATE AND UNDERGRADUATE FOLIO WORK,
PROFILE OUR MOST INNOVATIVE PEOPLE AND
HIGHLIGHT THE FEATURES OF OUR NEW CAMPUS.
ALL THIS WILL BE PRESENTED TOGETHER WITH A
NUMBER OF BESPOKE INTERACTIVE INSTALLATIONS
ON LEVEL 2 OF THE ULTIMO CAMPUS.

4. LECTURER : DAVID AGIUS
PROJECT MANAGEMENT
SOFII MCKENZIE
JULIA TRUONG
MIN PARK
VIDEO PRODUCTION
CHRISTINE THOMASSIAN
JESSICA ROZEMA
KAYLLA DAVIES
JEFF LAM
VISUAL DESIGN
CHRIS ANDERSON
EDWARD CORCORAN
JAMES VAN DEN ELSHOUT
NICK JOHNSTONE
DAVID PORTE
ROB LE
INSTALLATIONS
FUMAROL:
JOSH HARRIS
LYNARD ESPIRITU
SCOTT CHAU
ALEX PHAM
PHOTOBOOTH:
SOFI MCKENZIE
MULTISCREEN:
MAGGIE BOUNADER
RIFT:
EMMA CORMICK
SHWETA SHARMA
JONOTHAN WATKINS
KELI BJARNASON
THE PROJECT TEAM

5. TO PRESENT STUDENT WORK TO OUR FOC
GUESTS IN A WAY THAT IS INFORMATIVE,
ENTERTAINING AND MEMORABLE.
OUR AIM

6. TRANSFORM L2 ULTIMO INTO A GALLERY OF
STUDENT WORK TOGETHER WITH BESPOKE
INSTALLATIONS THAT REWARD CURIOSITY
AND PARTICIPATION
OUR STRATEGY

7. GENERATE DISCUSSION AND INTEREST
AMONGST INDUSTRY, ACADEMIC AND
ASPIRATIONAL COMMUNITIES.
CREATE COLLATERAL FOR THINK FOLIO.
DEMONSTRATE OUR ABILITY TO PRODUCE
UNIQUE PEOPLE WITH UNIQUE SKILLS
THE OUTCOME

8. CONCEPT

9. INSPIRED BY A BEAUTIFUL COLLECTION OF STUDENT WORK.

10. ”WE HAVE A VAST ARCHIVE OF CURRENT AND
GRADUATE STUDENT WORK. OUR COLLECTION
INCLUDES MANY OUTSTANDING PIECES THAT
WILL CAUSE AUDIENCES TO REASSESS THEIR
PERCEPTION OF WHAT OUR STUDENTS ARE
CAPABLE OF ACHIEVING.”
INSPIRED BY A BEAUTIFUL COLLECTION OF STUDENT WORK.

11. INSPIRED BY SPACES THAT INVITE AUDIENCES TO EXPLORE THE WORK.

12. INSPIRED BY SPACES THAT INVITE AUDIENCES TO EXPLORE THE WORK.
“SO WE LOOKED AT ENVIRONMENTS THAT ARE
WELCOMING, EASY TO UNDERSTAND, EASY
TO USE AND PROVIDE MULTIPLE POINTS OF
ENTRY FOR OUR AUDIENCE TO BROWSE AND
REFLECT AT THEIR LEISURE. DISPLAY SYSTEMS
WITH FUNCTIONAL, SIMPLE USER INTERFACES,
PRESENTED IN A CLEAN, ORGANISED AND
STRUCTURED ENVIRONMENT MAKE OUR
AUDIENCES IMMEDIATELY COMFORTABLE -
THEY ‘KNOW WHAT TO DO’ AND ARE
INSPIRED TO EXPLORE. ”

13. INSPIRED BY SPACES THAT HAVE BEEN TRANSFORMED IN UNIQUE AND UNEXPECTED WAYS.

14. INSPIRED BY SPACES THAT HAVE BEEN TRANSFORMED IN UNIQUE AND UNEXPECTED WAYS.
“AS EFFECTIVE AS THE GALLERY SOLUTION IS,
IT’S A LITTLE ONE-DIMENSIONAL. OUTSIDE OF
WANDERING AROUND CLICKING ON FOLIOS
AND SAMPLES OF WORK, THERE IS NOTHING IN
A TYPICAL GALLERY ENVIRONMENT THAT SAYS
‘STAY AND PLAY’. SO WE HAVE A REAL DESIRE
TO CREATE A SPACE THAT IS ALSO UNIQUE,
RELAXED, PLAYFUL AND A DISTINCT DEPARTURE
FROM THE USUAL GALLERY OFFERING.”

15. EVENT

16. FLOORPLANS

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void
FLOORPLANS : ACTIVE SPACE
EVENT WILL BE HELD IN THE ULTIMO CAMPUS
ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE
SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS,
INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN
SPACES IS EASY

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void
FLOORPLANS : FACILITIES
EVENT WILL BE HELD IN THE ULTIMO CAMPUS
ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE
SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS,
INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN
SPACES IS EASY

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void
FLOORPLANS : PROJECTIONS
EVENT WILL BE HELD IN THE ULTIMO CAMPUS
ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE
SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS,
INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN
SPACES IS EASY

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void
FLOORPLANS : GALLERY
EVENT WILL BE HELD IN THE ULTIMO CAMPUS
ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE
SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS,
INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN
SPACES IS EASY

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void
FLOORPLANS : INSTALLATIONS
EVENT WILL BE HELD IN THE ULTIMO CAMPUS
ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE
SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS,
INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN
SPACES IS EASY

22. EXHIBITION

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void
MAKE AN ENTRANCE

24. LARGE FORMAT PROJECTORS CAN BE SEEN
ON APPROACH
STUDENT WORK PROJECTIONS MAKE IT EASY
TO IMMEDIATELY SEE WORK
SIMPLE TAGGING SYSTEM PROVIDES CROSS
REFERENCE WITH GALLERY DISPLAYS
MULTISCREEN INSTALLATION IN
FOREGROUND
ROOM IS DARK(ISH) WITH LIGHT AND
COLOUR GENERATED FROM SCREENS ETC.
PLENTY OF WAYFINDING AND INFO NEAR
ENTRANCE
MAKE AN ENTRANCE

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void
SAY HELLO

26. GALLERY SPACE IS WELL LIT AND
UNCLUTTEERD
NO KEYBOARDS OR MICE JUST TRACKPAD
AND SCREN FOR MINIMAL AND SIMPLE USE
ALL DESKTOP SYSTEMS FEATURE A SIMPLE,
IDENTICAL UI
UI IS SIMULTANEOUSLY ONLINE
CONTENT SEEN ON LARGE SCREENS CAN BE
QUICLKY LOCATED AND EXPLORED
SAY HELLO

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void
PLAY

28. PLAY
OCCULUS RIFT INSTALLATION ALLOWS
GUESTS TO EXPERIENCE THE TECHNOLOGY
ENVIRONMENT HAS BEEN CREATED ENTIRELY
BY OUR STUDENTS
THEME OF CHANGE IS EMBEDDED INTO THE
GAMEPLAY
CURATED BY STUDENTS TO ASSIST AND
DISCUSS

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void
MULTITASK

30. MULTITASK
MULTI SCREEN INSTALLATION UTILISES A
VARIETY OF SCREENS AND MOBILE DEVICES
TO DELIVER A NARRATIVE

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void
REACH OUT AND TOUCH

32. REACH OUT AND TOUCH
INTERACTIVE LIGHT CYLINDERS WILL BE
RESPONSIVE TO TOUCH AND SOUND
INVITES PARTICIPATION AND PROVIDES AN
AMBIENT LIGHTSCAPE
CHANGE THEME REFLECTED IN CONTENT
AND FUNCTIONALITY

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void
BE PART OF IT

34. BE PART OF IT
EVERYONE LOVES A PHOTOBOOTH
PHOTOS ARE UPLOADED TO NSTAGRAM IN
REAL TIME
INSTAGRAM PAGE IS PROJECTED IN THE
SPACE SO EVERYONE CAN SEE THEIR PHOTOS
AND BROWSE OTHERS

35. BE PART OF IT
EVERYONE LOVES A PHOTOBOOTH
PHOTOS ARE UPLOADED TO NSTAGRAM IN
REAL TIME
INSTAGRAM PAGE IS PROJECTED IN THE
SPACE SO EVERYONE CAN SEE THEIR PHOTOS
AND BROWSE OTHERS

36. AWARENESS

37. WE CAN BUILD AND MAINTAIN A VARIETY OF
SOCIAL PLATFORMS INCLUDING A FACEBOOK
PAGE, INSTAGRAM, TUMBLR
WE WILL BE DOCUMENTING THE ENTIRE
DEVELOPMENT PROCESS. EPISODES WILL BE
UPLOADED AS THEY ARE CAPUTRED
THIS MEDIA CAN BE INTEGRATED INTO THE
TEASER CAMPAIGN
BE SOCIAL

38. TWO CONCEPTS FOR CONSIDERATION
ONE : INCLUDE TIME-LAPSE OF THE ENTIRE
EVENT BEING SET UP IN THE SPACE DURING A
SOFT LAUNCH EVENT.
TWO : MPU FILM A SOFT LAUNCH EVENT.
THE CONTENT IS USED IN DIGITAL AND PRINT
PROMOTION.
SET IT UP