In this webinar we will blend two hot topics into one conversation: Data Strategy The Role of The Chief Data Officer Our guest Jim Tyo is ideally placed to provide perspective in both areas, because as Chief Data Officer he heads up the Enterprise Data Office (EDO) of BB&T, where his main focus is to leverage data to drive business insights into revenue opportunities, ensure regulatory compliance and identify/manage risk. John Ladley will discuss with Jim how he manages the EDO to accomplish these objectives, and will delve into the following topics along the way: What was the background to BB&T’s decision to appoint a Chief Data Officer, and what qualifications did Jim bring to the job? What’s the organizational and reporting structure around the role? What authority does the CDO have to get things done? What are the five functional tenets of CDO responsibility at BB&T? How does the CDO provide leadership across various areas including Data Governance, Quality, Analytics and Architecture. What style of leadership has proven most effective? How does the CDO differ from the role of the CIO? Have there been notable successes of the CDO and/or EDO? Have there been any mistakes along the way…lessons learned that might be handled differently next time? What issues are on the horizon for the next year? What’s next up for Jim as the CDO?

1. #CDODataStrategy
This Webinar is Sponsored by:
Moderator:John Ladley
President, IMCueSolutions
Speaker:James Tyo
Chief Data Officer
BB&T
#CDODataStrategy 1

2. Agenda
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Intro
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Interview
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Comments on trends
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Q & A Session #CDODataStrategy 2

3. Primary Interview Questions
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How long have you been in the job?
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What motivated your organization to appoint a CDO?
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Who does the CDO report to? What’s the organizational structure?
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What experience and skills are required to become a CDO?
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Do you have a dedicated staff and budget?
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What are your functional responsibilities?
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What are some of the pitfalls and unrealistic expectations for CDOs?
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What issues are on the horizon for Chief Data Officers?
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4. Observations
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Myths
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If the CIO had worked as intended we would not need a CDO
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The CIO should be the CDO
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The CDO is supposed to be in charge of analytics
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Red Herrings
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“I am an expert on CDO development”
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“Our consultancy can train your CDO”
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5. On the Horizon for CDOs
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Keep working on Data Strategy
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Coming to grips with (new) data sources, what are they and how do we control them?
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Next generation analytics and data science
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Data Innovation Lab and Centers of Data/Analytics Excellence
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Engaging and knowing the customer
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Data monetization and productization
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Privacy/Security
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Recruiting and hiring
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6. Forecast
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Expect the adoption of CDOs to increase, and will likely double every 18 months over 4 –6 years
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The next wave of CDO appointments will likely happen in the healthcare and life sciences sector. They have similar drivers (governance, analytics, regulation, risk) to financial services
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7. Forecast
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We predict an expansion of new CDO appointments in tertiary education, state and local government, and e-commerce
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Due to embedded cultures, organizations in less regulatedsectors (retail, consumer products, manufacturing) will continue to struggle with “top data job” status in spite of evidence that it is an effective role #CDODataStrategy 7

8. Q & A Session
#CDODataStrategy 8

9. Contact Us
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John Ladley
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@jladley
•jladley@imcue.com
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Jim Tyo
•JTyo@BBandT.com
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DATAVERSITY
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@dataversity
•info@dataversity.net
#CDODataStrategy 9