Find qualified prospects who look and behave like your best customers. Utilize over 40k data categories to create your custom look-alike model that auto-learns to continually find your best prospects.
Take the guess work out of segmentation and discover the advantage of incorporating machine learning into your marketing toolkit. Imagine having the competitive edge with self learning audience models adapting to changing behavioral patterns of your best and most qualified customers!
No Guess Work, No Manual Tuning - Just Advanced, Intelligent Audience Targeting
Learn how clients in the telecom, technology, retail industries are leveraging auto-learning Look-alike model segments to continuously adapt to changing target audience behavior.
Discover how your organization can continually target audience segments that have the highest likelihood of conversion.
2. Agenda
2
Lookalike
Modeling
Top
5
Things
to
Look
for
Ge6ng
Started
is
Easy
Demo
Real
World
Customer
Case
Studies
Live
Q&A
with
our
Thought
Leaders
3. Your Thought Leaders
Molly
Parr
Director,
Product
Management,
Oracle
(BlueKai)
James
Prudhomme
CEO,
DatacraFc
James
is
the
CEO
of
the
enterprise
soGware
company
DatacraIc
where
he
leads
a
global
team
delivering
technology
products
based
on
DatacraIc’s
real-‐Ime
adapIve
machine
learning
plaMorm.
3
Molly
leads
all
Go
To
Market
acIviIes
around
for
the
industry-‐leading
BlueKai
Data
Management
PlaMorm
-‐
including
product
&
feature
releases
and
external
partnerships.
6. Top 5 Things to Look for in a Modeling Solution
6
1. Available
on
demand
within
your
BlueKai
UI
2. Uses
same
trusted
1st
&
3rd
party
sources
3. Leverages
Ime
series
and
behavior
sequencing
4. Provides
visibility
in
to
the
“Black
Box”
5. Applies
AdapIve
Machine
Learning
-‐
More
than
simple
decision
tree
logic.
+1
BONUS
–
Domain
experIse
in
markeIng
technology
7. How the Datacratic Audience Data Modeling System Works
Continually Learning & Adapting
Continually Learning & Adapting
12.
Software Purchase: Conversion Behavior Cycle
Hardware Purchase (Tablet): Conversion Behavior Cycle
Home Electronics: Conversion Behavior Cycle
Customer Incentive – Data Scientist Toolkit Preview
Exclusive insight from Datacratic into
Customer Conversion Behavior.
• Analysis of consumer behavior
leading up to a conversion
• Conversion Behavior Cycle Report
• 1 Hour with Datacratic Data Scientist
to provide deeper insight and
customer intelligence on:
• customer behavior
• conversion triggers and timelines
• campaign and targeting
recommendations.
Available to new customers upon spending 7.5k*
13. Top 5+1 Things to Remember
13
1. Available
on
demand
within
your
BlueKai
UI
2. Uses
same
trusted
1st
&
3rd
party
sources
3. Leverages
Ime
series
and
behavior
sequencing
4. Provides
visibility
in
to
the
“Black
Box”
5. Applies
AdapIve
Machine
Learning
-‐
More
than
simple
decision
tree
logic.
+1
BONUS
–
Domain
experIse
in
markeIng
technology
14. GeKng
Started
is
Easy
Contact
your
Oracle
BlueKai
Account
Manager
to
get
started
with
lookalike
audience
modeling
and
targeFng.
For
more
informaFon
visit
www.bluekai.com
and
www.datacraFc.com
14
15. QuesFons
For
more
informaFon
visit
www.bluekai.com
and
www.datacraFc.com
15