Milliseconds of interactions define the moments your customers experience with you and your brand. This is now the granularity at which customer engagement is defined. We will share and demonstrate how we have helped our customers to successfully deliver a highly personalized, responsive and consistent experience -- both in the moment and at scale. The results? Customer satisfaction and advocacy in today's right-now digital economy which translate to increased brand loyalty and revenue growth.
2. Agenda
● Capgemini and DataStax alliance
● DataStax introduction
● How DataStax helps
● CX use cases
● CX architecture
● Customer examples
● Summary and next steps
3. Capgemini and DataStax Alliance
Capgemini Insights & Data Global Practice
• “Delivering insights at the point of action”
– Helping organizations drive valuable,
actionable insights from internal &
external data
• By combining
– Technology excellence
– Data science
– Business + industry expertise
Data platform for today’s “right-now” economy
• Delivers contextual customer view in real time
• Operationalizes customer data for instant
insights and actions
• Guarantees 100% uptime
• Allows global data access
Delivering real-time CX for today’s right-now economy
14. Capital One
• Capital One uses DSE to drive their Auto Navigator consumer app
• Achieving a customer 360 view of the customer, can serve real-time
personalization for car financing at a scale of over 12 million new
transactions per day using real-time data correlated to over 18 billion
historical transactions.
• Result: Grow beyond the existing business (credit cards)
• Next steps: Drive customer loyalty with app, increase retention
THE CHALLENGE: “If you look at the current car buying process,
the process is very complex, it’s confusing and it is opaque...”
- Ray Bajaj, Head of Architecture, Shared Services, and Garage
Engineering at Capital One
16. Macquarie Bank
• Macquarie uses DataStax to drive their customer experience initiatives
• Their world-class consumer banking application utilizes real-time analytics and full
text search
• Customers now gain better insight into how they spent their money and where
THE CHALLENGE: Drive digital transformation initiatives to
enhance customer experience
18. Summary and Next Steps
Summary
• Your CX program relies on real-time CX
• An always-on data platform is the foundation for CX
• The world’s leading brands rely on DataStax and Capgemini
Next Steps
• Visit www.datastax.com/CXexec for more resources on CX
• Consult with DataStax and Capgemini experts
about your Customer 360 and/or Real-Time Personalization project