Digital 2022: Essential TikTok Stats for Q3 2022 v01

THE LATEST DATA FOR TIKTOK ADOPTION AND USE AROUND THE WORLD
TIKTOK Q3 2022

The “potential audience” figures shown in this report use data published in ByteDance’s advertising resources, and represent TikTok’s
potential advertising reach. ByteDance‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid-point
of these published ranges as the basis for our reporting. However, for various reasons, please note that these advertising audience reach
figures may not match TikTok’s monthly active user figures, and should not be treated as such. ByteDance’s advertising resources only
report data for audiences aged 18 and above, even though the same tools allow advertisers to serve advertising to users aged 13
and above. Similarly, ByteDance’s tools only report audience reach data for a limited selection of countries and territories, whereas its
total active user base likely includes users outside of these geographies. Meanwhile, individual user behaviours and legal restrictions may
mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely, audience
figures may not represent unique individuals. This is because some people may manage multiple accounts on the same platform,
and because some accounts may represent “non-human” entities such as businesses, pets, groups and organisations, buildings, locations,
and more, regardless of platform rules governing such accounts. Furthermore, despite their best efforts, it’s unlikely that platforms will be
able to remove all “fake” accounts from their audience figures. As a result, it’s not uncommon for platforms’ advertising audience figures
to exceed figures for total population, for population by age, or for internet users. So, while it may seem surprising to see audience figures
that exceed the total eligible population or internet user base, these audience figures are not necessarily incorrect, and we’ve chosen to
publish them as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. Please also note
that changes in audience figures over time may be the result of corrections in ByteDance’s source data due to methodology revisions or the
removal of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers.
IMPORTANT NOTES
!

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
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GLOBAL OVERVIEW REPORT
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FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

7
20.3% 18.3% 56.2% 43.8%
1.02 12.8% +5.4% [N/A]
BILLION +52 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOTAL INTERNET USERS
vs. POPULATION AGE 18+
FEMALE TIKTOK AD REACH
vs. TOTAL TIKTOK AD REACH
MALE TIKTOK AD REACH
POTENTIAL REACH OF ADS
ON TIKTOK (AGE 18+ ONLY)
vs. TOTAL POPULATION
QUARTER-ON-QUARTER
CHANGE IN TIKTOK AD REACH
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. NOTES: DOES NOT INCLUDE DATA FOR DOUYIN IN CHINA. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE
MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO TARGET ADS TO USERS AGED 13 AND
ABOVE. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”.
GLOBAL OVERVIEW
THE POTENTIAL AUDIENCE AGED 18+ THAT MARKETERS CAN REACH WITH ADS ON TIKTOK
TIKTOK: GLOBAL ADVERTISING AUDIENCE
JUL
2022

8
22.8%
16.3%
7.1%
4.0% 4.2%
16.9%
12.8%
5.8%
3.2% 3.8%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: BYTEDANCE’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER
BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES
ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO TARGET ADS TO USERS AGED 13 AND ABOVE. PERCENTAGES SHOWN HERE REPRESENT SHARE OF AUDIENCE AGED
18 AND ABOVE ONLY. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”, BUT VALUES DO NOT SUM TO TOTAL USERS, SO PERCENTAGES MAY NOT SUM TO 100%.
GLOBAL OVERVIEW
SHARE OF TIKTOK’S ADVERTISING AUDIENCE AGED 18+ BY AGE GROUP AND GENDER
TIKTOK: ADVERTISING AUDIENCE PROFILE
JUL
2022
DATAREPORTAL

9
11 PAKISTAN 25,146,000 18.7%
12 UNITED KINGDOM 23,823,500 44.6%
13 EGYPT 21,959,500 32.0%
14 IRAQ 20,675,000 83.0%
15 FRANCE 19,739,500 38.6%
16 GERMANY 19,277,000 27.7%
17 JAPAN 18,868,500 17.8%
18 MALAYSIA 17,203,000 69.8%
19 ITALY 16,309,500 32.6%
20 COLOMBIA 16,308,500 42.4%
01 UNITED STATES OF AMERICA 140,587,500 53.2%
02 INDONESIA 106,919,500 55.6%
03 BRAZIL 74,004,000 45.6%
04 RUSSIA 56,312,000 49.2%
05 MEXICO 51,269,500 57.1%
06 VIETNAM 49,585,000 68.8%
07 PHILIPPINES 42,745,000 57.9%
08 THAILAND 39,491,500 67.9%
09 TURKEY 30,826,000 50.0%
10 SAUDI ARABIA 25,199,500 99.6%
# LOCATION
REACH
AGE 18+
REACH 18+
vs. POP. 18+
# LOCATION
REACH
AGE 18+
REACH 18+
vs. POP. 18+
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR
THE TOTAL ACTIVE USER BASE. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON
AVAILABLE DATA. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO
TARGET ADS TO USERS AGED 13 AND ABOVE. FIGURES IN THE “REACH 18+ vs. POP. 18+” COLUMN SHOW TIKTOK’S ADVERTISING REACH FOR AUDIENCES AGED 18+ COMPARED WITH POPULATION AGED 18+.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST TIKTOK ADVERTISING AUDIENCES AGED 18+
TIKTOK AD REACH RANKING
JUL
2022

10
11 KAZAKHSTAN 67.2% 8,572,000
12 CAMBODIA 66.9% 7,357,500
13 CHILE 63.7% 9,749,500
14 JORDAN 63.3% 4,425,000
15 PERU 59.1% 13,842,000
16 PHILIPPINES 57.9% 42,745,000
17 MEXICO 57.1% 51,269,500
18 OMAN 56.4% 1,792,000
19 INDONESIA 55.6% 106,919,500
20 UNITED STATES OF AMERICA 53.2% 140,587,500
01 SAUDI ARABIA 99.6% 25,199,500
02 UNITED ARAB EMIRATES 97.7% 7,625,000
03 KUWAIT 91.3% 2,949,500
04 QATAR 83.1% 1,838,500
05 IRAQ 83.0% 20,675,000
06 BAHRAIN 73.5% 826,000
07 LEBANON 71.4% 2,630,500
08 MALAYSIA 69.8% 17,203,000
09 VIETNAM 68.8% 49,585,000
10 THAILAND 67.9% 39,491,500
# LOCATION
REACH 18+
vs. POP. 18+
REACH
AGE 18+
# LOCATION
REACH 18+
vs. POP. 18+
REACH
AGE 18+
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR
THE TOTAL ACTIVE USER BASE. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON
AVAILABLE DATA. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO
TARGET ADS TO USERS AGED 13 AND ABOVE. FIGURES IN THE “REACH 18+ vs. POP. 18+” COLUMN SHOW TIKTOK’S ADVERTISING REACH FOR AUDIENCES AGED 18+ COMPARED WITH POPULATION AGED 18+.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE TIKTOK ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 18+
TIKTOK AD REACH RATE RANKING
JUL
2022

12
34.2% 40.7% 63.9% 36.1%
13.39 29.4% +5.8% [N/A]
MILLION +731 THOUSAND [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ARGENTINA
ARGENTINA
JUL
2022

13
34.1% 39.6% 55.6% 44.4%
8.12 31.0% +3.0% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
AUSTRALIA
AUSTRALIA
JUL
2022

14
23.8% 26.7% 51.7% 48.3%
1.98 22.1% -0.4% [N/A]
MILLION -7,500 [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
AUSTRIA
AUSTRIA
JUL
2022

15
56.7% 73.5% 41.4% 58.6%
826.0 56.1% +6.4% [N/A]
THOUSAND +50 THOUSAND [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BAHRAIN
BAHRAIN
JUL
2022

16
41.5% 44.0% 57.9% 42.1%
3.36 35.3% -1.3% [N/A]
MILLION -45 THOUSAND [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BELARUS
BELARUS
JUL
2022

17
28.8% 33.8% 54.9% 45.1%
3.16 27.1% -0.03% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BELGIUM
BELGIUM
JUL
2022

18
42.3% 45.6% 62.5% 37.5%
74.00 34.4% +0.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BRAZIL
O R D E M E P R O G R E S
S
O
BRAZIL
JUL
2022

19
67.5% 66.9% 53.5% 46.5%
7.36 43.9% +4.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CAMBODIA
CAMBODIA
JUL
2022

20
32.2% 38.4% 59.2% 40.8%
12.00 31.2% -0.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CANADA
CANADA
JUL
2022

21
54.8% 63.7% 59.9% 40.1%
9.75 49.7% +4.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CHILE
CHILE
JUL
2022

22
44.6% 42.4% 62.0% 38.0%
16.31 31.4% +9.2% [N/A]
MILLION +1.4 MILLION [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
COLOMBIA
COLOMBIA
JUL
2022

23
18.0% 20.0% 56.5% 43.5%
1.70 16.2% -2.0% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CZECHIA
CZECHIA
JUL
2022

24
22.0% 27.1% 55.2% 44.8%
1.28 21.8% +0.04% [N/A]
MILLION +500 [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
DENMARK
DENMARK
JUL
2022

25
27.5% 32.0% 40.9% 59.1%
21.96 19.8% +2.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
EGYPT
EGYPT
JUL
2022

26
25.6% 30.5% 54.2% 45.8%
1.38 24.9% +1.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
FINLAND
FINLAND
JUL
2022

27
32.8% 38.6% 54.7% 45.3%
19.74 30.5% +2.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
FRANCE
FRANCE
JUL
2022

28
24.8% 27.7% 52.2% 47.8%
19.28 23.1% -1.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
GERMANY
GERMANY
JUL
2022

29
35.7% 35.5% 52.1% 47.9%
3.06 29.4% +13.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
GREECE
GREECE
JUL
2022

30
27.4% 29.6% 53.3% 46.7%
2.43 24.4% +2.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
HUNGARY
HUNGARY
JUL
2022

31
50.4% 55.6% 66.0% 34.0%
106.9 38.8% +7.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
INDONESIA
INDONESIA
JUL
2022

32
65.4% 83.0% 35.7% 64.3%
20.68 46.5% +2.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
IRAQ
IRAQ
JUL
2022

33
41.0% 53.1% 57.1% 42.9%
2.04 40.6% -0.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
IRELAND
IRELAND
JUL
2022

34
37.9% 51.8% 47.6% 52.4%
3.15 34.8% +8.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ISRAEL
ISRAEL
JUL
2022

35
32.0% 32.6% 54.3% 45.7%
16.31 27.6% +6.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ITALY
ITALY
JUL
2022

36
16.2% 17.8% 59.0% 41.0%
18.87 15.2% +15.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
JAPAN
JAPAN
JUL
2022

37
51.7% 63.3% 42.1% 57.9%
4.43 39.2% [N/A] [N/A]
MILLION [NEW DATA POINT] [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
JORDAN
JORDAN
JUL
2022

38
51.4% 67.2% 56.2% 43.8%
8.57 44.2% +2.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KAZAKHSTAN
KAZAKHSTAN
JUL
2022

39
11.7% 13.4% 58.2% 41.8%
5.95 11.5% +21.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KOREA
SOUTH
SOUTH KOREA
JUL
2022

40
69.8% 91.3% 42.2% 57.8%
2.95 69.1% +8.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KUWAIT
KUWAIT
JUL
2022

41
48.4% 71.4% 46.1% 53.9%
2.63 47.9% +10.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
LEBANON
LEBANON
JUL
2022

42
56.3% 69.8% 56.2% 43.8%
17.20 50.7% +7.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
MALAYSIA
MALAYSIA
JUL
2022

43
53.1% 57.1% 60.2% 39.8%
51.27 40.2% +1.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
MEXICO
MEXICO
JUL
2022

44
22.1% 27.1% 50.9% 49.1%
6.96 18.6% +7.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
MOROCCO
MOROCCO
JUL
2022

45
33.2% 39.2% 57.5% 42.5%
5.60 31.9% +3.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
NETHERLANDS
THE NETHERLANDS
JUL
2022

46
32.8% 39.7% 58.5% 41.5%
1.60 30.8% +0.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
NEW ZEALAND
NEW ZEALAND
JUL
2022

47
29.2% 36.2% 53.0% 47.0%
1.57 28.9% -0.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
NORWAY
NORWAY
JUL
2022

48
39.6% 56.4% 34.7% 65.3%
1.79 39.2% +4.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
OMAN
OMAN
JUL
2022

49
29.8% 18.7% 17.7% 82.3%
25.15 10.7% +4.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PAKISTAN
PAKISTAN
JUL
2022

50
62.3% 59.1% 59.3% 40.7%
13.84 40.7% +3.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PERU
PERU
JUL
2022

51
54.4% 57.9% 63.8% 36.2%
42.75 37.0% +5.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PHILIPPINES
THE PHILIPPINES
JUL
2022

52
26.4% 28.0% 57.5% 42.5%
9.14 22.9% +1.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
POLAND
POLAND
JUL
2022

53
35.6% 35.9% 58.1% 41.9%
3.09 30.1% +4.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PORTUGAL
PORTUGAL
JUL
2022

54
68.9% 83.1% 27.9% 72.1%
1.84 68.2% +2.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
QATAR
QATAR
JUL
2022

55
39.4% 42.9% 51.7% 48.3%
6.81 34.7% +2.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ROMANIA
ROMANIA
JUL
2022

56
43.7% 49.2% 52.2% 47.8%
56.31 38.9% +9.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
FEDERATION
THE RUSSIAN
THE RUSSIAN FEDERATION
JUL
2022

57
70.6% 99.6% 39.7% 60.3%
25.20 69.2% +6.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ARABIA
SAUDI
SAUDI ARABIA
JUL
2022

58
42.1% 45.2% 53.5% 46.5%
2.31 38.7% +17.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SINGAPORE
SINGAPORE
JUL
2022

59
18.8% 20.0% 59.3% 40.7%
7.93 13.2% +6.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
AFRICA
SOUTH
SOUTH AFRICA
JUL
2022

60
35.1% 39.7% 58.8% 41.2%
15.68 33.0% +4.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SPAIN
SPAIN
JUL
2022

61
31.3% 38.5% 55.5% 44.5%
3.21 30.4% +1.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SWEDEN
SWEDEN
JUL
2022

62
22.7% 27.2% 51.9% 48.1%
1.95 22.3% -1.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SWITZERLAND
SWITZERLAND
JUL
2022

63
24.0% 25.8% 51.2% 48.8%
5.22 21.8% +13.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
TAIWAN
TAIWAN
JUL
2022

64
70.6% 67.9% 60.5% 39.5%
39.49 55.1% +2.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
THAILAND
THAILAND
JUL
2022

65
44.0% 50.0% 39.4% 60.6%
30.83 36.1% +7.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
TURKEY
TURKEY
JUL
2022

66
33.6% 32.8% 55.3% 44.7%
10.64 26.8% +16.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
UKRAINE
UKRAINE
JUL
2022

67
81.6% 97.7% 29.9% 70.1%
7.63 80.8% +4.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ARAB EMIRATES
THE UNITED
THE UNITED ARAB EMIRATES
JUL
2022

68
36.0% 44.6% 58.2% 41.8%
23.82 35.3% +1.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KINGDOM
THE UNITED
THE UNITED KINGDOM
JUL
2022

69
45.2% 53.2% 61.2% 38.8%
140.6 41.6% +3.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
OF AMERICA
THE UNITED STATES
THE UNITED STATES OF AMERICA
JUL
2022

70
65.5% 68.8% 54.3% 45.7%
49.59 50.5% +8.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
VIETNAM
VIETNAM
JUL
2022

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