The document provides statistics on internet, social media, and mobile phone usage in Vietnam as of October 2012. Some key figures include:
- Vietnam's population was over 91.5 million with over 30.8 million internet users and 8.5 million users on the top social network.
- Facebook surpassed Zing to become Vietnam's most popular social network, with over 8.5 million users on Facebook.
- Mobile phone subscriptions in Vietnam totaled over 127 million, and 62% of internet users accessed the internet via mobile devices.
- Video and online shopping were very popular online activities, with 90% of internet users watching online videos and over 79% visiting online retail sites.
3. 91,519,000
30,858,742
8,525,000
127,318,045
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
VIETNAM
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
31%
139%
34%
69%
9%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
3
8. 69%
OF VIETNAMâS POPULATION
LIVES IN RURAL AREAS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
10. 34%
INTERNET PENETRATION
IN VIETNAM IS AROUND
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 10
11. THATâS HIGHER THAN THE
GLOBAL AVERAGE OF 33%
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 11
(! )!
30. 61%
OF VIETNAMâS NETIZENS
MAKE ONLINE PURCHASES
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 30
31. 89%
OF VIETNAMâS NETIZENS INTEND TO MAKE
ONLINE PURCHASES IN THE NEXT 6 MONTHS
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 31
32. 55%
OF VIETNAMESE NETIZENS BELIEVE THE INTERNET
HAS HELPED IMPROVE THEIR SELF-CONFIDENCE
SOURCE: ADMA YEARBOOK 2012 32
33. 86%
OF VIETNAMESE INTERNET USERS
VISIT SOCIAL NETWORKING SITES
SOURCE: COMSCORE MEDIA METRIX, APR 2012 33
39. THATâS SIGNIFICANTLY
HIGHER THAN THE ASIAN
REGIONAL AVERAGE OF 60%
SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 39
(! )!
40. IN OCTOBER 2012, FACEBOOK
OVERTOOK ZING TO BECOME
VIETNAMâS TOP SOCIAL NETWORK
SOURCE: BASED ON THE LATEST SITE-REPORTED FIGURES FOR BOTH NETWORKS, AS OF OCT 2012 40
41. USERS ON TOP SOCIAL
NETWORKS IN VIETNAM
SOURCE: LATEST SITE-REPORTED FIGURES FROM EACH NETWORK, AS AT OCT 2012 41
FACEBOOK ZING
8.5 M 8.2 M
VS
42. 500,000
IN THE PAST 2 WEEKS ALONE
THE NUMBER OF FACEBOOK USERS IN
VIETNAM HAS GROWN BY MORE THAN
SOURCE: SOCIALBAKERS (OCT 2012) 42
43. SOURCE: DOUBLECLICK ADPLANNER (JUN 2012, AS CITED IN VIETNAMNET BRIDGE)
SOCIAL NETWORK VISITORS
JUN
2012
43
8.2 M
6.8 M
FACEBOOK ZING
1.9 M
YUME
44. 28%
OF VIETNAMESE NETIZENS
HAVE A FACEBOOK ACCOUNT
SOURCE: BASED ON DATA FROM FACEBOOK (OCT 2012) AND INTERNETWORLDSTATS (SEP 2012) 44
45. 146%
IN THE PAST
6 MONTHS ALONE
GLOBALLY,
VIETNAM IS FACEBOOKâS
FASTEST GROWING COUNTRY, GROWING
SOURCE: SOCIALBAKERS (OCT 2012) 45
46. 3 SECONDS
A NEW USER FROM VIETNAM
JOINS FACEBOOK EVERY
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 46
48. SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012)
FACEBOOK IN VIETNAM
OCT
2012
48
18-24:
54%
13-17:
17%
25-34:
23%
35--44:
3%
45-54:
1%
55-64:
<1%
65+:
<1%
MALE:
56%
FEMALE:
44%
49. SOURCE: SOCIALBAKERS (OCT 2012)
TOP FACEBOOK PAGES IN VIETNAM
OCT
2012
49
# FACEBOOK PAGE âLIKESâ
01 Â EWAY.VN 928,991
02 Â CHONMUA 741,178
03 Â APPSTORE.VN 228,756
04 Â MUACHUNG 225,949
05 Â KFC VIETNAM 222,281
50. 27%
OF VIETNAMESE NETIZENS
HAVE A ZING ACCOUNT
SOURCE: BASED ON THE LATEST AVAILABLE FIGURES FROM ZING.ME (AS AT OCT 2012), AND INTERNETWORLDSTATS (OCT 2012) 50
60. THE NUMBER OF MOBILE
SUBSCRIPTIONS IN VIETNAM HAS
DECLINED BY 2% THIS YEAR
SOURCE: BASED ON ITU SUBSCRIBER FIGURES (NOV 2011 AND SEP 2012) 60
(! )!
61. 1.4
MOBILE SUBSCRIPTIONS
ON AVERAGE, EVERYONE
IN VIETNAM HAS AROUND
SOURCE: BASED ON ITU SUBSCRIBER FIGURES (SEP 2012) AND DATA FROM THE US CENSUS BUREAU (OCT 2012) 61
63. THATâS MORE THAN 805
ADVERTS EVERY SECOND
SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 63
(! )!
64. SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012
SHARE OF MOBILE AD IMPRESSIONS
Q1
2012
64
NOKIA SAMSUNG LG
59%
22%
APPLE
5% 3%
65. 93%
OF MOBILE ADVERTS IN VIETNAM
ARE DELIVERED TO FEATURE PHONES
SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q4 2011 65
66. NOKIA 3110
TOP HANDSET BY SHARE
OF AD IMPRESSIONS:
SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 66
67. 62%
OF VIETNAMâS INTERNET USERS
ACCESS VIA MOBILE DEVICES
SOURCE: BASED ON DATA FROM BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012), AND INTERNETWORLDSTATS (OCT 2012) 67
72. 32%
OF VIETNAMâS NETIZENS WOULD MAKE
ONLINE PURCHASES VIA THEIR PHONE
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 72
73. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WEâRE ALREADY HELPING MANY OF THE WORLDâS
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLĂ, HEINZ, AND LOUIS VUITTON.
IF YOUâD LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
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