The webinar discusses archiving Salesforce data into AWS RDS for external storage. It covers the architecture and DataConnectiva solution for archiving large amounts of Salesforce data like emails, cases and field histories into AWS infrastructure like PostgreSQL for benefits like reduced storage costs, improved performance and compliance. A demo is provided of how DataConnectiva can archive and retrieve data along with analytics capabilities. The webinar is aimed at enterprises needing to archive large volumes of sensitive Salesforce data securely for long-term retention, compliance and cost savings.