Introduction to HATCH! PROGRAM, a not-for-profit organization to promote and support entrepreneurship and SMEs, until November 2013, one year after its creation. Overview of HATCH! FAIR 2013, the first social startup conference and exhibition in Vietnam. The difference of this event, comparing to other startup events, is to connect the startup community to the larger business network and ecosystem.

1. FAIR
Start-up Exhibition & Conference
Partnership Opportunity

2. About HATCH! FAIR 2013
Aims:
»» Promote
and
support
the
development of small and medium
businesses in Vietnam
»» Connect business to customers,
investors and potential partners
HATCH! FAIR 2013 is an annual
project of HATCH! PROGRAM, a
not-for-profit initiative to promote and
support entrepreneurs, start-ups and
SMEs in Vietnam.
FAIR
Start-up Exhibition and Conference
Indochina Plaza Hanoi
214 Xuan Thuy, Cau Giay
December 21-22, 2013
http://fair.hatch.vn
+844 6275 7406
fair@hatch.vn
FAIR
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3. About HATCH! FAIR
HATCH! FAIR Content
PR Plan
Sponsorship Package
FAIR
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4. HATCH! PROGRAM
One year achievements
> 47
> 2,000
5
20
small and big events in
both Hanoi & Ho Chi Minh
city
strategic advisors under
the board of advisors for
HATCH! PROGRAM
members in HATCH!
PROGRAM community
> 100
directories of resources
and start-ups
staffs and interns across
the country and outside
Vietnam
FAIR
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5. Date & Location
December 21-22, 2013
Level 2, Indochina Plaza Hanoi
241 Xuan Thuy, Cau Giay, Hanoi
FAIR
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6. Participants
»» From 20-40 years old
»» Start-ups and SMEs in Vietnam
»» Representatives of MNCs
»» Angel-, Seed-, and Early-stage Investors
»» Mentors, Educators, Corporate Sponsors
»» Start-up Ecosystem Supporters and Resource Providers
»» Students and other business officers
FAIR
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7. Start-up Conference
A platform for knowledge and experience sharing, idea exchange among start-ups
and SMEs about Vietnam start-up ecosystem.
FAIR
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8. Conference Stage
Information Area for Sponsors
Tea-break Area
Outdoor Signage
FAIR
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9. Start-up Exhibition
A place in which we gather the best start-ups in Vietnam in the past year, including
outstanding technology start-ups, businesses that are reaching out to global market,
as well as social enterprises.
FAIR
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10. Check-in Area
Start-up Booths
DEMO Area
Networking Area
FAIR
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11. FAIR
Page 10

12. Public and Media Relations Engagement Plan
Campaign Idea:
FAIR
Business is Open
(Mở cửa doanh nghiệp của bạn)
Report of Media as of 29
November 2013:
»» 26 online media
»» 1 TV interview schedule
for Dec 10
The main issues of Vietnamese start-ups
include:
»» Lacking of sharing and receiving quality
feedback
»» Lack of testing and refining business
models
»» Lack of connecting and finding suitable
founders
This results in young entrepreneurs dreaming of
untested markets, and not utilizing supporting
resources. Therefore, Vietnamese start-ups
need to open themselves to the emerging
entrepreneurship ecosystem to succeed. The
HATCH! Program is at the epicenter of this
ecosystem.
FAIR
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13. Promotion Plan
Objective
Nov
3rd
week
HATCH!
PROGRAM
HATCH! PROGRAM
Positioning
Approach
Response
HATCH! PROGRAM is a not-for-profit iniHATCH! PROGRAM’s role in the
tiative to build and connect the start-up
community
community to potential resources.
HATCH! FAIR HATCH! FAIR Promotion
Information about HATCH! FAIR
2013
Active learning about the event and
taking action (Sponsorship, booth
registration)
HATCH! FAIR HATCH! FAIR Promotion
HATCH! FAIR 2013 and the
solution for the fragmentation of
the community
Active learning about the event and
taking action (Sponsorship, booth
registration and activity participation)
HATCH! FAIR HATCH! FAIR Promotion
HATCH! FAIR 2013 and the
solution for the fragmentation of
the community
Active learning about the event and
taking action (Sponsorship, booth
registration and activity participation)
3rd
week
HATCH! FAIR HATCH! FAIR Promotion
HATCH! FAIR 2013 and the
solution for the fragmentation of
the community
Active learning about the event and
taking action (Sponsorship, booth
registration and activity participation)
4th
week
Thanks to all organizations
and individuals who
Sharing the results of HATCH!
HATCH! FAIR
participated and supported FAIR 2013
the program
4th
week
1st
week
2nd
weed
Dec
Jan
HATCH!
PROGRAM
Support the connections
after the event
Sharing and pushing potential
connections
Acknowledgment of contribution to
HATCH! FAIR 2013
Acknowledgment of supporting partners
FAIR
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14. Marketing Plan
Broadcast
Other
Events
Digital
Direct
Marketing
Social
Media
Word of
Mouth
FAIR
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15. Strategy
Broadcast
»» TV Program
WOM
»» Startups and Businesses network database
Digital
»» Articles
»» Banners
»» Short News
»» Advertising Email
Direct Marketing
»» Leaflets at co-working space, shopping
malls & university
»» Direct registration
Social Media
»» HATCH! Facebook
»» Group & Pages
Events
»» HATCH! OPEN, Code Camp, Mobile
Hackathon in Hanoi & Ho Chi Minh city
»» Other events
FAIR
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16. Key Performance Indicators (KPIs)
50
6
2
10
35
50
3
50
10,000
5,000
150,000
times HATCH! FAIR 2013 video
broad-casted
times HATCH! FAIR broad-casted in
TV program
biggest start-up channels report live
about HATCH! FAIR within 2 days
leaflets distributed at events,
universities and co-working spaces
times HATCH! FAIR broad-casted in
the TV in VTC 10, Hanoi TV, InvestTV
days HATCH! FAIR banners placed
on 3 biggest start-up websites in
Vietnam
press release news posted
interview programs and direct interview at InfoTV and InvestTV
articles in online news and
magazines
fans in our social media
advertising emails sent to 50.000
accounts
FAIR
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17. Communication Channels
TV
»» VTC News
»» Hanoi TV
»» Invest TV
»» VTV 6
»» InfoTV
»» Vietnam News Agency
»» LifeTV
Locations
»» Co-working spaces
»» Company Offices
»» Shopping Malls
»» Coffee shops
»» Universities
Start-up Media
»» Techdaily.vn
»» GIK.vn
»» Action.vn
»» TechinAsia
»» StartupDigest
»» Pandora.vn
»» Vietnam financial & economy
channel
»» Ticketbox
»» Nexttopevent
Business Media
»» VnExpress
»» CafeF
»» Vietnamnews
»» Vietnam Times
»» 24h
»» Vietnam Business Forum
»» Business Times
»» Business & Integrity
»» Investment Bridge
»» Saigon Times
»» Saigon Businessman
»» VTC News
»» Vietnam News Agency
»» Financial Times
»» Business & Trade Times
»» New Hanoi
»» The Word Hanoi
»» ASEAN Magazine
FAIR
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18. Sponsorship Package
(Our public relations programs are professionally managed by G2 (Vietnam), a WPP company; however, neither G2 nor
HATCH! PROGRAM are responsbile for our media partners editorial decisions.)
GOLDEN EGG SPONSOR - USD $5,000
»» Opening speech and opportunity to share at Vietnam and International startup conference
»» FIRST prioritized position at the Booth area
»» Advertised in the DEMO area
»» Access to 2000 visitor & 50 exhibitor database
»» FIRST priority recognition on HATCH! FAIR Materials
»» FIVE Conference Passes
»» Special Mention in Handouts, Articles and Report
»» Featured in HATCH! FAIR & HATCH! website during 2014
»» FOUR dedicated mentions on HATCH! Social Media
»» FOUR branded standees during two-day conference
FAIR
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19. SILVER EGG SPONSOR - USD $3,000
»» SECOND prioritized position at the Booth area
»» Access to 2000 visitor & 50 exhibitor database
»» SECOND priority recognition on HATCH! FAIR Materials
»» THREE Conference Passes
»» Special Mention in Handouts, Articles and Report
»» Featured in HATCH! FAIR & HATCH! website during 2014
»» TWO dedicated mentions on HATCH! Social Media
»» TWO branded standees during two-day conference
BRONZE EGG SPONSOR - USD $1,000
»»
»»
»»
»»
»»
THIRD priority recognition on HATCH! FAIR Materials
ONE Conference Pass
Featured in HATCH! FAIR & HATCH! website during 2014
ONE Dedicated mention in HATCH! Social Media
ONE branded standee on site during TWO days conference
FAIR
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20. For more information, please contact:
Ms. Nguyen Bich Diep
Corporate and Public Affairs Officer
Email: fair@hatch.vn
Mobile Phone: +84 127 585 4898
Thank you.
FAIR
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