Media and Newspaper Industry in India

2
Introduction
Media of India Consist of several different types of Indian communications media: television,
radio, cinema, newspapers, magazines, and Internet-based Web sites. Many of the media are
controlled by large, for-profit corporations which reap revenue from advertising, subscriptions,
and sale of copyrighted material. India also has a strong music and film industry. India has more
than 70,000 newspapers and over 1600 satellite channels (more than 400 are news channels) and
is the biggest newspaper market in the world - over 100 million copies sold each day.
The first Indian media were established in the late 18th century with print media started in
1780. Auguste and Louis Lumière moving pictures were screened in Bombay during July 1895;
and radio broadcasting began in 1927. Indian media—private media in particular—have been
"free and independent" throughout most of their history. The period of emergency (1975–1977),
declared by Prime Minister Indira Gandhi, was the brief period when India's media were faced
with potential government retribution.
The French NGO Reporters without Borders compiles and publishes an annual ranking of
countries based upon the organization’s assessment of its Press Freedom Index. In 2011-12 India
was ranked 131st out of 179 countries, which was a setback from the preceding
year, while Freedom house, a U.S. based NGO rates India, in its latest report, as "Partly Free".
The first major newspaper in India—The Bengal Gazette—was started in 1780 under the British
Raj by James Augustus Hicky. Other newspapers such as The India Gazette, The Calcutta
Gazette, The Madras Courier (1785), The Bombay Herald(1789) etc. soon followed. These
newspapers carried news of the areas under the British rule. The Bombay Samachar, founded in
1822 and printed in Gujarati is the oldest newspaper in Asia still in print. On May 30,
1826 Udant Martand (The Rising Sun), the first Hindi-language newspaper published in India,
started from Calcutta (now Kolkata), published every Tuesday by Pt. Jugal Kishore Shukla.
Currently India publishes about 1,000 Hindi Dailies that have a total circulation of about 80
million copies. English, the second language in terms of number of daily newspapers, has about
250 dailies with a circulation of about 40 million copies. The prominent Hindi newspapers
are Dainik Jagran, Dainik Bhaskar, Amar Ujala, Navbharat Times, Hindustan Dainik, Rajasthan
Patrika, Nai Dunia etc.

3
In terms of readership, Dainik Jagran is the most popular Hindi daily with a total readership
(TR) of 54,583,000, according to IRS Round One 2009. Dainik Bhaskar is the second most
popular with a total readership of 33,500,000. Amar Ujala with TR of 28,674,000, Hindustan
Dainik with TR of 26,769,000 and Rajasthan Patrika with a TR of 14,051,000 are placed at the
next three positions. The total readership of Top 10 Hindi dailies is estimated at 188.68 million,
nearly five times of Top 10 English dailies that have 38.76 million total readership.
The prominent English newspapers are The Times of India, founded in 1838 as The Bombay
Times and Journal of Commerce by Bennett, Coleman and Co. Ltd, a colonial enterprise now
owned by an Indian conglomerate; The Times Group. The Hindustan Times was founded in 1924
during the Indian Independence Movement ('Hindustan' being the historical name of India), it is
published by HT Media Ltd. The Hindu founded in 1878 by a group known as Triplicane
Six consisting of 4 law students and 2 teachers in Madras (now Chennai), it is now owned
by The Hindu Group.
In the 1950s 214 daily newspapers were published in the country.] Out of these, 44 were English
language dailies while the rest were published in various regional and national languages. This
number rose to 3,805 dailies in 1993 with the total number of newspapers published in the
country reached 35,595.
The main regional newspapers of India include the Marathi language Lokmat, the Gujarati
Language Gujarat Samachar, the Malayalam language Malayala Manorama, the Tamil
language Daily Thanthi, the Telugu language Eenadu, the Kannada language Vijaya
Karnataka and the Bengali language Anandabazar Patrika.
Newspaper sale in the country increased by 11.22% in 2007. By 2007, 62 of the world's best
selling newspaper dailies were published in China, Japan, and India. India consumed 99 million
newspaper copies as of 2007—making it the second largest market in the world for newspapers.

4
SECTION-B
COMPANY’S PROFILE

5
DIVYA BHASKAR
COMPANY DETAILS
Factory Address
Divya Bhaskar Corporation limited,
Plot no. 280, Sarkhej Gandhinagar Highway
Near, YMCA club, Macabre,
Ahmedabad - 380 051
Gujarat, India.
Ph. - (079)28109500
Fax - (079)8109501/02/03
E-mail-contact@maildivyabhaskar.co.in
Corporate Office
Dainik Bhaskar Corporation Limited,
6, Dwarka Sadan Press Complex,
Bhopal, M.P (India)
Pin-462016
Ph.- (+91-755-2551601, 602103)
Fax - (+91-755-5270333)

6
DWARIKA PRASAD AGRAWAL
FOUNDER OF DIVYA BHASKAR
It is clear that competing with many media groups, the main philosophy for the Bhaskar Group is
to become the best and most reliable media company in the country.
Shri Ramesh Chandra Agarwal, chairman of the Divya Bhaskar Group, believe that to emerge as
a powerful group in the international media.
He wants to make Divya Bhaskar an international media brand company. He shall always take
care to excel in whatever the attempt and to strive to performance should be different.
He is fully professional and committed to a goal.
Divya Bhaskar, Gujarati daily from Dainik Bhaskar will hit the stable the stands with its
amendable edition on June 22, 2003.
Paper would be launched with an invitation price of Rs. 1.50, to be offered to the reader under 1
year guarantee bond scheme against regular cover price of Rs. 2.
According to Bhaskar Source, exhaustive research was conducted in Ahmedabad and nearby
districts to determine reader’s requirement expectations from a newspaper.
Survey according to the paper source was conducted in 12 lack households in Ahmedabad and
surrounding districts.
As per the survey findings 55% people have ranked city news as very important while 34% have
ranked it as important. Another factor bought out was that 85% of the readers want not more than
25% of the front to be ads.

7
It has set itself a circulation target of 4.25 lack plus copies in Ahmedabad and nearby districts.
It is asking for an ad rate of Rs. 750 per cc, with an introductory offer or 101 days of Rs. 575 per
cc. and Dwarika Prasad Agarwal states that initial response from the advertiser and media
fraternity “has been pretty good”.
Dainik Bhaskar has every intension to venture in to other languages papers as well.

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Brief Introduction of the Company
In 1950 Mr. Dwarika Prasad Agrawal, a man of vision and enterprise started newspaper in
Bhopal by the name “DAINIK BHASKAR”.
 Than in 1983, it was launched in Indore. Generally Dainik Bhaskar was launched in
Raipur, Gwalior, Jabalpur and Satna.
 In 1992, it got the honor of No. 1 in circulation in Madhya Pradesh, (ABC report).
 In 1995, DAINIK BHASKAR announced itself as one of the fastest growing newspaper
in the country.
 In 1996, it was launched in Jaipur the capital of Rajasthan and subsequently in Jodhpur,
Bikaner, Ajmer, Kota and Srinagar, announced itself as one of the most readable
newspaper. (Rajasthan Readership Survey Report)
 On 22nd June 2003, Gujarati language Newspaper was launched in Ahmedabad by the
Brand name “DIVYA BHASKAR”, with record circulation of 4.5 lacks copies on the
1stday.
 DIVYA BHASKAR has launched it second edition from the Diamond city of Surat.
 DIVYA BHASKAR has 8 lacks copies circulation in Gujarat. Today the circulation tally
of BHASKAR group is 42 lacks copies in the 8 states. With 12 lacks DIVYA BHASKAR
readers, it has become one of the leading newspapers in Gujarat.

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Objectives, Vision and Mission of DIVYA BHASKAR
Objectives
Bhaskar have the following objectives with them for which they need the strategies input
and implantation expertise of the marketing consulting firm. They are carrying with label of the
vernacular daily although they are single publication in India which caters 30-35% potential of
north and west India. The group aspires for the status of countries second largest powerful media
house after Times of India.
The group feels that it needs to restructures the sales that depth of the organization of the
future growth in revenue stream.
It needs help of HR arm of consulting firm or suggested for identification of the right
people who can help them in realization under the lying potential and group also needs a
structured periodic result oriented training program for its sales force.

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Vision
Bhaskar group has 4 pillars of virtues and thoughts:
 Entrepreneurship
 Ambition
 Innovation
 Professionalism
Bhaskar group concentrate in each step of development and entrepreneurship.
Bhaskar group believes in team work and to win the race.
Missionstatementof an organization
Divya Bhaskar habits own mission to reach at the top level and also to be the No.1 newspaper in
whole country through getting maximum market average readers of the country. Thus, this is the
main mission of the company.
 Achieving their vision for further development of organization.
 Empowered Talent.
 Innovative product range and efficient processes.
 Ethical Governance.
 Reliable news to be delivered.

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Achievements of the company
 MARCOM Awards
 The Creativity International Award
 Golden Mike Awards
 Guinness World Records Junior Edition 2012
 Global Awards for Brand Excellence
 Guinness World Record – Brain Hunt

12
Raw Materials for the Production
They use CYBM (Cyan, Yellow, Magenta, and Black) combination for Printing. Daily
consumption of the ink in plant is about 1600 kilos. To maintain the level of ink in all other
machineries, they use “Air-Pressure Mechanism”.
Actually they mix water with the ink. The blurring of images sometimes in the newspaper
is actually the result of improper proportion of this mixture. They use “RO Water” for mixing.
Raw MaterialSupply and Management
Divya Bhaskar is an industry with newspaper and its basic raw materials are paper, print
ink and aluminum plate. It has given more important to the printing quality.
They purchase a paper from Ahmedabad and print ink from Bangalore.
The supply of paper should be regular and on frequent basis.
Newspapers are print and sold every day. No doubt the sales may increase or decrease but
firm have to keep a constant watch on the stocks of a paper.

13
Production Process
Paper roll setup machine, which takes care of Continuous Flow of papers throughout the
Printing Process and also handles damaged papers.
Diameter and weight of each paper roll is about 1250 mm and 769 kg, and on roll can
make approximately 35,000 copies.
These all machineries are exported from Germany’s company “KBA Presma” and the
Net cost is around 250 Core. Any mistakes in the machineries and soft wares are rectified online
from Germany.
Cleaning cost of this Unit is around 1.50 lacks per day and each paper is costing Rs. 6 but
in spite of that their selling price of each paper is around Rs. 3. They earn most of their profit
from advertisement.

14
Marketing Polices
 8 Color pages in a newspaper
 9 Magazines or Supplements in a Week
 Free Gift of Good Quality Every Month
 Very Good Picture and Paper Quality
 Good Commissions to Add Agencies
 Add on Front Page Gifts, Calendars and Hand Books as a Gift at the Time of Survey
 Wishing to Regular Customers on Their Big Days, like Birthday, Anniversary etc.

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S.W.O.T. analysis
Internal environment
Strength
1. Divya Bhaskar has got strong brand image and position in the market.
2. divya bhaskar is the part of giant bhaskargroup whichiseconomically and politically very
sound.
1. Divya bhaskar is having advance technologic printing press of newspaper and publishing
from 7 Guajarati centers.
2. Bhaskar group has diversified in other business like textile job, printing print, media, tv
media, information technology, fmcg, education, etc
Weakness
1. Divya bhaskar has very less advertisement, which is affecting in readership? Leaders
don’t get free gift
2. Divya bhaskar is having big circulation problem in some part of Gujarat, especially in
rural areas.
3. Divya bhaskar favors the government of Gujarat so people are alleging bhaskar as a
newspaper of BJP.

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External environment
Opportunity
1. Currently company is giving promotional sceam like gift offer to regular readers, which
helps the company to expand the market
2. There is huge population having knowledge of English so company can convert non
readers to readers by advertising or promotional activities
3. Divya bhaskar started DNAMONEY to cover the market share but direct marketing and
promotional act. Is needed.
Threats
1. In newspaper India number of competitors are increasing like Gujarat Samachar and
Sandesh and there attractive marketing strategy.
2. High competition from Gujarat Samachar and Sandesh which is affected to the readership
of Divya Bhaskar.

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Customer Segments
Customer Segmentation is subdivided of a market into a destine subset of various
customers. Where any subset might be considerably by selected as large Market to be regained
with a district marketing mix.
1. Bank 8. Electronics 15. Finance
2. Astrologer 9. Entertainment 16. Food Products
3. Education & Immigration 10. Fashion 17. Four Wheelers
4. Government 11. Readymade Garments 18.Industrial Notice
5. Health & Medical 12. Telecom 19. Jewelry
6. HR Appointment 13. Three Wheelers 20. Mega Stores
7. Office Automation 14. Two Wheelers 21. Furniture
The aim of supply channel management is to satisfy the three entities
1. Consumer
2. Channel Members
3. Company

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GUJARAT SAMACHAR
Type: Daily Newspaper
Format: Broadcast
Owner: Lok Prakashan Ltd.
CEO: Parthiv Patel
Publisher: Shreyansh Shah
Editor: Shreyansh Shah
Founded: 1932
Language: Gujarati
Headquarters: Ahmedabad, India
Circulation: 1040619 Daily
Official Website: www.gujaratsamachar.com

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Gujarat Samachar
Company Profile
Offices
 Gujarat Samachar Bhavan,
Nr Gun House, Khanpur,
Ahmedabad -380001
India.
 #3/8, INS, Building,
RAFIMarg, Connaught Place,
New Delhi -110 001
India.
Gujarat Samachar is a Gujarati Language daily newspaper. It is a leading paper in the
Indian State of Gujarat, with the reported highest average readership in the state (5 million) as of
September 2015.
Its main office is in Ahmadabad. It has one branch in Surat as well and distributes
editions from Ahmedabad, Vadodara (Baroda), Surat, Rajkot, Bhavnagar, Mumbai, Mehsana,
Bhuj.
The paper was founded in 1932, and acquired by Shantilal Sheth Shah.

20
TV Channel
It also launched a Gujarati NEWS channel in December 2012, named “GSTV”.
Vision
To constantly innovate, nurture media relation and incorporate newer means of
communication in order to ensure a healthy exchange of information between the Government
and common public.
Mission
The department of information strives to be the ultimate resource for the government to
reach out to the common men through public awareness about the welfare schemes and programs
of the state government.

21
S.W.O.T. analysis
Internal Environment
Strength
1. Gujarat samachar has got strong brand image and loyal customers in the market.
2. Gujarat Samachar is world’s leading Gujarati newspaper.
3. Gujarat samachar has comfortable circulation of newspaper all over Gujarat.
4. Entered to tv media by GSTV.
Weakness
1. Gujarat samachar faces a problem to provide a quality of its paper.
2. Gujarat samachar is not a politically strong company.
3. Gujarat samachar does not provide with sufficient advertisement to expand itself.

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External Environment
Opportunity
1. Company is giving promotional sceams like gift offer to regular readers, which helps the
company to maintain and expand its customers.
2. It can expand itself by advertisement or launching new newspaper in the market.
Threats
1. .In newspaper India number of competitors are increasing like Divya Bhaskar,
Navgujarat Samay and Sandesh and there attractive marketing strategy.
2. Entrance of Navgujarat Samay is a biggest threat to Gujarat Samachar.

23
SECTION –C
RESEARCH METHODOLGY

24
Definition
“The process used to collect information and data for the purpose of making business
decision”.
“The methodology may include publication research, interviews, surveys and other research
techniques and could both present and historical information”
Research Objectives
 To know the brand preference of DIVYA BHASKAR and GUJARAT SAMACHAR in
newspaper category.
 To know about their market coverage.
 To know marketing efforts they do to make their product better.
 To know the promotional strategies.
 To know the overall satisfaction of customers.
 To know the opinions about the product purchased or services received by the customers.
 Suggestions for the improvement in quality either it is in content or material vise.

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Types of Research Design
Exploratory Research:-
Exploratory research is research conducted for a problem that has not been clearly defined.
It often occurs before we know enough to make conceptual distinctions or posit and explanatory
relationship.
Exploratory research helps determine the best research design, data collection method and
selection of subjects. It should draw definitive conclusions only with extreme caution.
Exploratory research often relies on Secondary Research such as reviewing available
literature and/or data, or qualitative approaches such as informal discussion with consumers,
employee, management or competitors, and more formal approaches through in-depth
interviews, focus groups, projective methods, case studies or pilot studies.
Qualitative Research:-
It relies on the collection of qualitative data such as words, pictures, attributes etc. Qualitative
research is especially important in the behavioral science where the aim is to discover the
underlying motives of human behavior.

26
Source of Data
The sources of data are:-
Primary Data
Primary data is the one, which is collected by the himself for the purpose of specific
inquiry or study. Such data is original in character and is generated by survey.
The objectives of primary data are formulated on the basis of research objective.
Objectives set the guidelines and directions of research planning, formulating the objectives
offers the best feasible means of solution.
 We have collected our main primary data from Questionnaire.
Secondary Data
Secondary data are those data which have been already collected and analyzed by some
earlier agency for its own use and later such data are used by different agency.
Here secondary data is through internally sources of the company from sales figure, data
bank of the respondents etc. companies generally rely on both sources of data.
 We have collected our secondary data from News Papers,Internet,Websites,
Magazines, JournalsandPublications.

27
Research Instruments
The research instrument in this study is a structured questionnaire to be filled by the
respondents. The questions are both open-ended and close-ended to have a free opinion from the
respondents.
Sampling Process
 Population: Ahmedabad
 Sample Size: 400
 Sampling Method: Simple random sampling.
 Survey method: computer or mobile interactive survey.

28
SECTION-D
RESEARCH ANALYSIS

29
Q.1 RATIO OF GENDER READING NEWSPAPER .
Interpretation:
Out of total 400 people 306 are male i.e. 76.6% and 94 are female i.e. 23.4%.
It shows that the ratio of reading newspaper of male is more than female as per our survey.
76.60%
MALE
23.40%
FEMALE
RATIO (IN %)
MALE FEMALE

30
Interpretation:
The above chart shows the age of the readers.
There are 41%, 164 out of 400 readers who are less than 20 years, 35.25%, 141 out of
400 readers having an age between 21-30 years, 12.5%, 50 out of 400 readers are of 31-40 years,
16.75%, & 11.25%, 45 out of 400 readers are of above 40 years.
So, we can say that the number of readers below the ages of 20 years reads the newspaper
mostly.
164
141
50
45
0
20
40
60
80
100
120
140
160
180
0 to 20 21 to 30 31 to 40 40 above
AGE (IN Numbers)
AGE (IN…

31
Q.3 WHAT ARE THE OCCUPATION OF READER?
Interpretation:
The above chart shows the occupation of the readers.
59.60% readers, which arethe highest percentage among all are students, 18.40% readers,
which are the second highest percentage among all, are from business background, 15.50%
readers which is the third highest percentage among all readers, are belongs to service
background, 2.60% readers belong to house wife as well as retired background, and rest 1.20%
readers are belong to other category.
59.60%
18.40%
15.50%
2.60% 2.60%
1.20%
OCCUPATION
STUDENT BUSINESS SEVICE RETIRED HOUSEWIFE OTHERS

32
Q.4 WHAT ARE THE LANGUAGES KNOWN TO READER?
Interpretation:
The above chart shows the different languages of the readers.
90.9% readers know Gujarati which is highest known language. 86.8% readers know
Hindi. 89.20% readers know English. & 2.60% readers know other languages than Gujarati,
Hindi and English. Many of the readers know all the three languages.
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
HINDI
ENGLISH
GUJARATI
OTHERS
86.80%
89.20%
90.90%
2.60%
LANGUAGE
LANGUAGE

33
Q.5 DO YOU READ NEWSPAPER?
Interpretation:
The above chart shows that 94% of people read newspapers, and 6% are not reading the
newspapers through our survey.
94%
YES
6%
NO
NEWSPAPER READERS
YES
NO

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Q.6 WHICH NEWSPAPER DO YOU READ?
Interpretation:
According to our survey, the highest percentage of people read Divya Bhaskar which is 51%,
39.1% of people read Gujarat Samachar and 9.9% read other then Gujarat Samachar and Divya
Bhaskar.
GUJARAT
SAMACHAR,
39.10%
DIVYA BHASKAR,
51%
OTHERS, 9.90%
READERS OF PARTICULAR NEWSPAPER

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Q. 7 HOW MANY DAYS IN A WEEK DO YOU READ NEWSPAPER?
Interpretation:
Comparing on:
Daily basis
52.60% peoples read newspaper daily.
1-3 day/s
17.50% peoples read newspaper 1 to 3 day/s in a week.
4-5 days
11.40% people read newspaper 4 to 5 days in a week.
Weekends only
18.40% people read newspaper on weekends only.
52.60%
18.40%
17.50%
11.40%
NUMBER OF DAYS READING NEWSPAPER
DAILY WEEKENDS 1-3 DAY/S 4-5 DAYS

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Q.8 PRIMARY SOURCES FOR READING NEWSPAPER?
Interpretation:
Through this survey we can say that highest numbers of readers are reading newspaper is for
knowledge i.e. 80.1%.
The second highest number of percentage is for local news i.e.64%.
Readers also like to read advertisement through newspaper which covers 35.1%.
31% people used to read newspaper for govt. tender also.
18.4% readers like to look at tender notice.
Some of readers also like to read besna part in newspaper as per the percentage shown in the
graph i.e. 9.4%
2.6% readers read other things in newspaper.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
LOCAL NEWS
KNOWLEDGE
ADVERTISEMENT
BESNA
GOVT. TENDER
TENDERS
OTHERS
64%
80.10%
35.10%
9.40%
31%
18.40%
2.60%
PRIMARY SOURCES
PRIMARY SOURCES

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Q.9 WHICH CONTAINS DO YOU READ IN NEWSPAPER?
Interpretation:
Contains which are liked by the readers are as follows:
Highest percentage of readers likes to read educational news i.e. 57%, followed by social news
which is 52.6%, financial news which are 49.1%, sports 47.7%, legal news 46.5%, economical
news 45.9%, political news 43.6%, 24.6% readers read advertisement, and 2.9% readers read
other news.
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
POLITICAL NEWS
LEGAL NEWS
SOCIAL NEWS
FINANCIAL NEWS
ECONOMICAL NEWS
EDUCATION NEWS
ADVERTISEMENT
SPORTS
OTHERS
43.60%
46.50%
52.60%
49.10%
45.90%
57%
24.60%
47.70%
2.90%
CONTAINS
CONTAINS

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Q.10 WOULD YOU LIKE TO READ NEWSPAPER ONLINE?
Interpretation:
In the above graph it shows how many of the readers like to read online newspaper.
62% which is shaded with blue color likes to read newspaper online.
11% the part with a red color does not like to read newspaper online.
27% green shaded part, goes with maybe means sometimes they may like to read,
sometimes not to read.
62%
11%
27%
ONLINE READERS
YES NO MAYBE

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Q.11 IF YES, THEN FOR WHAT REASON?
Interpretation:
From the collected data it has been observed that 46.2% readers read online news for easy
availability, 31.9% readers read for time saving, 15.8% reads for money saving and the
remaining 6.1% readers read online news for other purposes.
31.90%
15.80%
46.20%
6.10%
REASONS FOR READING ONLINE
FOR TIME SAVING FOR MONEY SAVING EASY AVAILABILITY OTHERS

40
Q.12 WHICH NEWSPAPER WORKS FOR MORE SOCIAL AWARENESS?
Interpretation:
According to survey, highest percentage of social awareness is done by Divya Bhaskar which is
52.9%. rest of 40.6% is done by Gujarat Samachar and 6.5% is done by other newspapers.
40.60%
52.90%
6.50%
SOCIAL AWARENESS
GUJARAT SAMACHAR
DIVYA BHASKAR
OTHERS

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Q.13 ACCORDING TO YOU, WHICH NEWSPAPER IS MORE VALUE FOR MONEY?
Interpretation:
52% people think that Divya Bhaskar is more value for money than Gujarat Samachar i.e. 48%.
52%48%
MONEY VALUE
DIVYA BHASKAR
GUJARAT SAMACHAR

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Q.14 WHICH NEWSPAPER’S MAGAZINE IS WORTH TO READ?
Interpretation:
As per survey, readers think that Divya Bhaskar magazine is worth to read which shows 51% in
the above graph shown and 49% of Gujarat Samacahar which is little less than Divya Bhaskar.
49%51%
MAGAZINE
GUJARAT SAMACAHR DIVYA BHASKAR

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Q.15 ACCORDING TO YOU WHICH NEWSPAPER GIVES NEUTRAL
INFORMATION?
Interpretation:
According to our survey in Ahmedabad of 400 responded we came to know that 57% of
Ahmedabad peoples preferred Divya Bhaskar and 38% of people preferred Gujarat Samachar
and remaining 5% people preferred other newspapers others.
So we can conclude that Divya Bhaskar gives more neutralinformation than others.
38.60%, 38%
56.70%, 57%
4.70%, 5%
NEUTRAL
GUJARAT SAMACHAR
DIVYA BHASKAR
OTHERS

44
Q.16 ACCURACY OF NEWSPAPER COVERAGE.
Interpretation:
Above graph shown is a comparative graph between Gujarat Samachar and Divya Bhaskar. As
per the survey, we found that Gujarat Samachar is slightly better than Divya Bhaskar where
22.5% people voted for Gujarat Samachar and 21.6% have voted for Divya Bhaskar for their
accuracy for their coverage.
Some people also thinkthat Gujarat Samachar is poor than Divya Bhaskar in their accuracy.
It can be further be clear by table shown below.
Excellent Good Average Poor
Gujarat Samachar 22.5% 37.1% 32.2% 8.2%
Divya Bhaskar 21.6% 38% 32.5% 7.9%
GUJARAT SAMACAHR
DIVYA BHASKAR
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
EXCELLENT GOOD AVERAGE POOR
22.50%
37.10%
32.20%
8.20%
21.60%
38%
32.50%
7.90%
GUJARAT SAMACAHR DIVYA BHASKAR

45
Q.17 QUALITY OF LANGUAGE USED?
Interpretation:
According to survey for their quality of language used in the newspaper both the newspapers get
the same percentage for the Excellency i.e. 23.8% for both Gujarat Samachar and Divya
Bhaskar, in the good category the Gujarat Samachar is leading with 36% where as Divya
Bhaskar got 32.5%, in the average also Gujarat Samachar is having larger percentage than Divya
Bhaskar which are for Gujarat Samachar it is 32.7%, for Divya Bhaskar it is 32.5%
Some of the readers think that Divya Bhaskar is poor than Gujarat Samachar in the quality of
language used by the paper so the readers have voted more for Divya Bhaskar i.e. 9.6% and for
Gujarat Samachar it is just 7.6%.
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%
GUJARAT SAMACAHAR
DIVYA BHASKAR
7.60%
9.60%
32.70%
32.50%
36%
34.20%
23.80%
23.80%

46
Q.18 FAIRNESS OF REPORTING.
Interpretation:
According to survey for fairness of reporting used in the newspaper the newspapers gets highest
percentage for the Excellency i.e. 22.5% for Divya Bhaskar and in same Gujarat Samachar got
20.2% which is slightly less than Divya Bhaskar, in the good category the Divya Bhaskar is
continuing in leading with 41.5% where as Gujarat Samachar got 41.2% which is near to Divya
Bhaskar, in the average Gujarat Samachar is having larger percentage than Divya Bhaskar which
are for Gujarat Samachar it is 29.8%, for Divya Bhaskar it is 28.7%
Some of the readers think that Divya Bhaskar is poor than Gujarat Samachar in the fariness of
reporting done by the paper so the readers have voted more for Gujarat Samachar i.e. 8.8% and
for Divya Bhaskar it is 7.3%.
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%
GUJARAT SAMACAHAR
DIVYA BHASKAR
8.80%
7.30%
29.80%
28.70%
41.20%
41.50%
20.20%
22.50%
Excellent Good Average Poor

47
Q.19 QUALITY OF PRINTING.
Interpretation:
The above graph shows that the Excellency work for quality of printing is done by Divya
Bhaskar i.e.25.1% and for the same Gujarat Samachar is at 24.3%. For the same the good work is
done by Gujarat Samachar which is higher than Divya Bhaskar i.e 35.1% and 30.1%.Average
work for quality of printing as per our survey is Divya Bhaskar which shows 36.3% and for
Gujarat Samachar it shows 29.5% which shows a little more difference between the percentage.
Readers think that the poor work is done for the quality of printing is Gujarat Samachar which
shows 11.1% while in Divya Bhaskar it shows only 8.5%.
As per this graph we can say that the work done for the quality of printing is better done by
Divya Bhaskar than Gujarat Samachar.
0.00% 5.00% 10.00%15.00%20.00%25.00%30.00%35.00%40.00%
GUJARAT SAMACAHAR
DIVYA BHASKAR
11.10%
8.50%
29.50%
36.30%
35.10%
30.10%
24.30%
25.10%
EXCELLENT
GOOD
AVERAGE
POOR

48
Q.20 QUALITY OF PAPER USED.
Interpretation:
From the above graph we can easily find out that Quality of paper used in the Divya Bhaskar is
much better than of Gujarat Samachar.
As we can see that those respondent given excellent paper quality to Divya Bhaskar are more
than Gujarat Samachar, 24.6% and 20.5% respectively.
Those respondents given poor to Divya Bhaskar are less tha of Gujarat Samachar, 11.7% and
13.5% respectively.
Thus we can conclude that Divya Bhaskar is better than Gujarat Samachar.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
GUJARAT SAMACHAR DIVYA BHASKAR
20.50%
24.60%
32.50% 32.20%
33.60%
31.60%
13.50%
11.70%

49
Q.21 HOW WOULD YOU RATE OUT OF 10?
Interpretation:
Through this graph we can check that which news is more likable by people either it is Gujarat
Samachar or Divya Bhaskar.
One can easily understand by the checking number of rate given to the following newspaper as
per readers like to read.
8.10%
7.60%
7%
11.90%
23%
23%
27.90%
26.50%
13.10%
13.70%
9.60%
9.30%
5.20%
0.60%
3.50%
1.20%
2.90%
1.40%
4.70%
5.20%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%
GUJARAT SAMACHAR
DIVYA BHASKAR
Chart Title
1 2 3 4 5 6 7 8 9 10

51
Divya BhaskarVS Gujarat Samachar
We are the students of J.G INSTITUTE OF BUSINESS
ADMINISTRATION affiliate to GUJARAT UNIVERSITY. We are
conducting research on DIVYA BHASKAR vs. GUJARAT
SAMACHAR , for the same we required your help to complete our
research successfully.

52
SECTION-A PERSONAL INFORMATION
1. Name: ________________________________________________
2. Email id: ________________________________________________
3. Gender: Male Female
4. Age: ________________________________________________
5. Education: ________________________________________________
6. Occupation: Business Service House wife Retired Others
7. Language Known: Hindi English Gujarati Others

53
SECTION-B BASIC INFORMATION
3. Do you read newspaper?
Yes No
4. If yes, which newspaper do you read?
Divya Bhaskar Gujarat Samachar Other
5. How many days in a week do you read newspaper?
Daily. Weekends 1-3day/s. 4-5days.
6. Primary source for reading the newspaper?
Local News Knowledge Advertisement Besna
Government Contract Tenders Other.
7. Which content do you like in the newspaper?
Political news Legal news Social news
Financial news Economic news Education news
Advertisement Sports Other.
8. Would you like to read newspaper online?
Yes No Maybe
9. If yes, then for what reason?
For time saving For money saving Easy availability
8. Which newspaper works more for the social awareness of society?
Divya Bhaskar Gujarat Samachar Other.

54
9. According to you, which newspaper is more value for money?
Divya Bhaskar Gujarat Samachar
10. Which newspaper's magazine is worth to read?
11. According to you which Newspaper gives neutral information?

55
SECTION-C COMPERATIVE STUDY
Sr.no. Questions/Rating Excellent Good Average Poor
1. Accuracy of newspaper
coverage?
2. Quality of language
Used?
3. Fairness of Reporting?
4. Quality Of printing?
5. Quality of paper used?

56
SECTION – F
SUGGESTIONS
AND
LIMITATIONS

57
Scope for Further Study
Our research is limited to only Ahmedabad city, so for the further study can be
researched in other metro city and generalized on a detail.
The sample size is 400, which are limited, so for further study sample size can be
increased and increase accuracy in this analysis.
Because of time constraint we have selected only two companies in project, so in the
future analysis more companies can be included.

58
Findings
 It is very clear from the above statistics that Divya Bhaskar is most effective and leading
media platform among all other.
 Our findings show that 25% of those surveyed say they check online news or newspaper
website at least once a day.
 96% look at newspaper weekly. However 6% of readers said that they never read news.
 There is clear difference by age in who gets their content online and who still says they
rely on daily newspaper.
 76.6% male read newspaper daily and 23.4% of female read daily newspaper.
 Among the most popular Gujarati newspaper Divya Bhaskar and Gujarat Samachar are
the most adopted and being regularly read.
 Overall readers in this survey gave high ratings to accuracy, coverage, quality writing etc.

59
SUGGESTIONS
 Increase the level of advertisement by hoardings, T.V. advertisement, direct marketing.
 Provide information related to competitive examination which is useful for students.
 More news and information about new research in technology and innovation in world.
 Provide with accurate and true news.
 It should be more specific to women, kids, health and knowledge centric rather to
political aspect and advertisement.
 To bring English version of Gujarat Samachar and Divya bhaskar.
 Improve the Quality of paper used in newspaper.
 Needs to improve magazines.

60
Limitations
 Our research area is limited to Ahmedabad city only so it cannot be generalized on a
detail concept.
 As project was part of our syllabus, because of other subject we could not get enough
time to analyze of topic in detail.
 The respondents may not give correct answers due to personal bias.
 Because of time constraint we have selected only 2 companies in our project but for
research purpose more companies can be included.
 As we are not the experts in this field, the result may not be as perfect as it should be
for the company to take any action related to this problem.

61
Conclusion
 From analysis we can conclude that Divya Bhaskar is the largest print media house in
Gujarati segment and has got very good brand image compared to Gujarat Samachar and
other newspapers.
 From analysis it could be figured out that people who read Divya Bhaskar newspaper like
its magazines, contents, and layout.
 From the analysis we could find out that both the newspaper are good at certain point but
still needs to be improved at some of the areas.
 So we can conclude that Divya bhaskar is better than Gujarat samachar as per the
research

62
Bibliography
5. Websites:
www.divyabhaskar.co.in
www.gujaratsamachar.com
www.wikipedia.com
www.slideshare.net
www.Indiapress.org
6. Reference Book:
Research Methodology
Publisher: - B.S. Shah
Edition : - 2016-17

Media and Newspaper Industry in India

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