Darrin Helsel

Portland, Oregon Area United States

Market Research Chair

Advertising / Marketing / PR

Set and execute research strategy to assist the AMA-PDX board in understanding the needs and wants of their membership; to identify the pain points causing members to churn; to identify and leverage the most impactful benefits and value propositions to use in marketing collateral and events to induce non-members to join. To provide expertise and resources to solve ad hoc challenges to AMA's mission.