This Product Sucks brings awareness that the things we design could suck unless we are intentional and conscious of the impacts on users. Examples include the distinction between a bad product and one that sucks. Principles are supported by abstracted examples. The problems and root causes can (and should) apply to any product that people interact with. Please don't design any more products that suck.
17. Photo Credit One Dozen Products that Suck No Internet or Mobile Examples Even Though they Exist General Principles to Apply to your Product Problem Root Cause Prevention Know how to prevent products that suck
18. Problem 1: Triathlon scenario = running, biking, swimming Watch is ruined if you press buttons underwater Photo Credit
19. Root Cause: Implementation or technology did not meet up with user scenario Photo Credit
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21. Photo Credit Problem 2: Adaptive transmission not designed for a shared car or variable driving style
22. Photo Credit Root Cause: Designed for ideal-world case not real-world case
57. Root Cause: “We lost sight of our customers.” James Lentz Photo Credit
58. Photo Credit Root Cause: “Complaint investigations focused too narrowly on technical without considering HOW consumers USED their vehicles.” James Lentz
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63. UX design is a customer-centered approach to the innovation, design, engineering, development, and deployment of a product or service The 12 examples of products that suck could have been prevented if the companies had taken a UX approach UX design is a way to keep customer insight in mind during product development
Though both of these could arguably be products that suck I’m only looking at one kind of sucky product
I recommend a tiered approach to introducing a user experience approach into your company. Do things at every level. Scale your investment to what you can afford. Step 1: Do something yourself – today: HAND OUT ********<<<<< Golden rule. All disciplines touch customers. Approach from start. Talk TO customer not FOR them. Step 2: Learn more on your own: Easy for customer not easy for you. Learn design rules. Workshops. Reading books, blogs, etc. Conferences. Become local expert. Step 3: Get a coach to teach you: Advice and counsel. Expert reviews. Coaching on techniques. Analysis before teaching. Teaching practical workshops. Step 4: Rent UX help through vendors: Credentials. Disciplines. Recognized standards. Breadth offering vs specialization. Personality fit. Neutrality. Clear goal setting. Step 5: Hire UX employees: SW Ohio difficult. Limited pool already in companies or vendors. Relocation. Many disciplines. Newcomers. Step 6: If you already have UX – Use them: Many companies already have staff. Go find them, engage them. Many not integrated into the places where they can help business and development processes. But that’s a whole other talk.