Learn what's new in content writing to create better content and outperform your competitors. We are sharing the top five current trends to support you.

1. 5 Top Trends in
Content Writing
in 2022
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2. Content has long been an
important part of doing
business online. Often,
exactly content defines
your success, number of
customers, and positions
on SERP.
Today we will discuss the
best content writing
practices for 2022.

3. How did content writing
change in 2022?
Everything is changing and content writing too.
It evolves to fit the current needs and
challenges.
The last couple of years have proved that
content marketing is an essential part of doing
business. In 2021, 60% of firms increased their
content marketing budgets according to
Statista Content Marketing Report.

4. 50
40
30
20
10
0
B2B in 2020
B2C in 2020
B2B in 2021
B2C in 2021
Also, the current trend is to publish
content more than once time per
week. 39% of B2B and 46% of B2C
companies published content
several times a week in 2021.
What’s vital, firms continue to favor
written content. 78% of B2B and 70%
of B2C companies actively use texts
in their content marketing strategy.
Every day Several times a week Once a week Less frequently

5. Of course, the changes caused by the
pandemic cannot go unnoticed.
55% of B2B and 46% of B2C companies have
fastened digital transformation processes as
the main response to the pandemic.
Moreover, companies are more empathetic,
compassionate, and restrained. That’s the way
to win users’ hearts now.
Besides these changes, you need to take into
account these 5 content writing tactics.

6. Users are your #1
priority
According to Content Marketing Insitute, the most
successful firms prioritize the informational needs of
their audiences.
That means you need to put your clients first and
remember they are real people.
Concentrate on providing helpful and relevant content to
your audience. You can create a buyer persona to
understand your users’ needs better.

7. Use SEO
content
writing best
practices
Users should always be your priority. Yet, you
should not forget about search engines. And
SEO copywriting will help you combine
these two elements perfectly.
Optimize your keywords
Get creative with the title tag
Take care of meta descriptions
Use headers
Mind content quality
Add visual content
Put internal links
SEO content writing principles

8. 87% of users surveyed shared that personalized content
positively influences how they feel about a brand.
Also, ​
​
42% of B2B and 38% of B2C companies assume
personalized content distribution throughout the
customer’s journey is highly important.
Providing a personal approach to customers can stand
you out from your competitors. So, segment your
audience to provide fitting content.
Personalize content

9. Diversify
your
content
Make various content types out
of your blog articles. That allows
you to cover more channels and
reach a wider audience.
For example, you can turn an
article into a podcast or a video.
Also, you can take some pieces
to create an email or a post on
social media.

10. Written
content
still rocks
48% of B2B marketers use whitepapers,
20% of B2C marketers use whitepapers,
36% of B2B marketers use studies,
21% of B2C marketers use studies.
On the previous slide, we’ve mentioned that most
companies still favor written content.
Besides texts, they actively use whitepapers and
case studies.
Moreover, thanks to articles you can explain
complex topics. Also, qualitative texts positively
influence SEO.

11. Content writing is
evolving and changing
based on trends and
situations in the world.
If we define content
writing in 2022, it will go
around personalization,
pandemic influence, and
putting your customers
first.

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