Would you like to get inspired by the top creative marketing campaigns from renowned brands?
We gathered five examples of jaw-drapping campaigns that will help you with ideas and directions you can take to promote your company.
2. INTRODUCTION
Did you know that the digital marketing market is
projected to reach $786.2 billion by 2026? Or that
63% of companies have enlarged their digital
marketing budgets past year?
These statistics prove that marketing stays an
essential business process for any company. So,
what does the campaign memorable and relatable?
3. 1. OLD SPICE'S “THE
MAN YOUR MAN COULD
SMELL LIKE” CAMPAIGN
It’s hard to find someone, who hasn’t
heard of their iconic phrase “I'm on a
horse” or seen a funny video.
But did you know that the legendary
phrase is actually a part of “The Man
Your Man Could Smell Like”
campaign?
PAGE
01
4. PAGE
02
The ad first appeared in 2010 and
was a creation of Wieden+Kennedy
(an advertising agency).
An ad was a single-take shot and
took three days to film. Yet, the
effort was worth it resulting in
11,000,000 views and numerous
honors and rewards.
The last phrase “I’m on the horse” is what makes the ad so
catchy. It’s the true punchline that has made the ad so
memorable.
The technique the advertisers used is called a non sequitur.
That means some sentence or phrase sounds absurd
related to other content of an e.g. advertisement.
5. PAGE
03
2. COCA-
COLA'S “SHARE
A COKE”
CAMPAIGN
87% of customers
shared that personalized
content positively
influences how they feel
about a brand.
And Coca-Cola passed
the vibe check and did
everything to provide
this kind of experience
back in 2011!
Instead of making
traditional Coke
wrapping it created a
new one that stated:
“Share a Coke with…”
6. PAGE
04
The campaign first launched
in Australia in 2011 covering
150 most popular names.
Next up were Great Britain in
2013 and the US in 2014.
As Coca-Cola often promoted family
values, spending and sharing
moments with your loved ones - this
campaign just blended in perfectly.
Just remember how desperately
we all looked for a bottle with our
or friend’s name on it.
Matt
7. 3. AIRBNB'S “LIVE
THERE” CAMPAIGN
PAGE
05
Many brands
turn to providing
authenticity and
immersive
experiences.
And Airbnb is no
exception.
With its 2016
“Live There”
campaign,
Airbnb
encourages
people to be
travelers rather
than tourists.
8. PAGE
06
The main highlight is an opportunity to feel
just like at home no matter where you are.
What does Airbnb do to grasp users’
attention from the very first seconds? Well,
the narrator says “Don’t go to Paris. Don’t
tour Paris.” Which is not logical at all as it’s
a travel company’s ad.
As the story develops, we understand that
Airbnb is ready to provide a one-of-a-kind
experience allowing: 1) to be yourself; 2) to feel
like a local at the same time.
In fact, Airbnb offers to be a part of a city and a
part of a culture every time you travel and book
a stay with this brand.
9. 4. RED BULL'S
“STRATOS”
CAMPAIGN
PAGE 07
You see crazy track
rides, extreme flight
days, or some fun
events - we assure
you that you notice the
Red Bull logo
everywhere.
So, when you
remember a guy
making a jump from
the stratosphere, Red
Bull’s name just pops
up in your head.
Red Bull’s marketing
campaigns are
different, in general.
While other brands
work with
ambassadors who are
famous actors,
singers, etc., this
company grows its
brand name
recognition.
10. PAGE
08
“Stratos” was a
campaign with a live-
streaming of Felix
Baumgartner's freefall
sponsored by Red Bull.
In October 2012, Felix
flew around 39 km to
the stratosphere.
This way, the brand
set its hand on the
safety of space
professionals'
improvement as well
as potential space
tourism.
Besides, “Stratos” was
another ground-
breaking campaign
that attached Red Bull
to all sorts of extreme
sports and activities
much tighter.
11. 50%
5. DOVE'S “REAL
BEAUTY
SKETCHES”
CAMPAIGN
PAGE
09
To prove this,
the woman
described
herself to a
forensic. Later
another lady
talked about the
preceding
woman’s
appearance.
Created by Ogilve&Mather, the "Real
beauty sketches" campaign shows how
women evaluate their beauty. The goal
was to bring out that women are more
attractive than they actually think.
*New user only
12. PAGE10
The “Real Beauty Sketches” went viral generating over 15 million
views. BuzzFeed listed it among the Top 10 items in April 2013.
Though some issues shared a mixed reaction calling the marketing
campaign “thought-provoking,” the majority of publications and
viewers shared positive experiences after watching the video.
It so happened that the strangers'
descriptions were more accurate. On top
of that, those pictures appeared to look
more flattering.
13. PAGE11
There are lots of promotional
approaches companies use. Some
are more effective and some are
less.
We understand that it’s hard to find
and mark the perfect formula for the
marketing campaign's success. Yet,
in this listing, we tried to share
different takes on the company’s
promotion and advertising.
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