What elements should your content marketing strategy include to attract more users and ensure better communication? Check these slides to build a more effective strategy. More details - https://bit.ly/3qMpIK1.

1. 3 Current Content
Marketing Trends
to Make Your
Business Boom
This Year
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2. Content marketing stands
at the forefront of building
and developing your
brand.
But approaches you apply
to your content marketing
shouldn’t be chaotic.

3. Today, we will talk about 2021 content
marketing trends that will help you
grow your business.

4. 1. Be more
transparent
According to Sprout Social, a social media
analysis tool, 86% of respondents more than
ever before expect brands to be open and
transparent.

5. What is transparency?
Customers themselves define transparency in the following terms:
Moreover, studies show that 73% of consumers are even ready to pay more for
your product if it offers frankness and clarity.
59%
Openess
53%
Clarity
49%
Honesty
23%
Integrity
23%
Authenticity
19%
Communi
cation

6. What is transparency?
Product/service changes
Company values
Business practices
Company policy changes
Employment practices
53%
53%
50%
49%
46%
Topics Consumers Want
Brands to Be Transparent
About on Social Media
Admitting mistakes
Honest responses to
customers questions
Product service pricing
Manufacturing practices
Marketing practices
61%
58%
45%
43%
39%
Topics That Demonstrate
a Brand's Transparency on
Social Media

7. Personalization comes along with other current
marketing trends, with 45% of users refusing to
waste their time on content irrelevant to their
needs.
And if we fail to deliver content that corresponds
to our readers’ expectations, we may as well
forget about getting likes, shares, and
comments.
2. Personalize
your business for
the users

8. The first thing to remember when
creating content and personalizing it is
the fact that three-quarters of your
potential buyers will perceive your
brand relevant, as long as your content
is relevant.
Even more, for 84% of people, relevant
content boosts their purchase intent
bringing you closer to a successful
sale.
Impact of personalization

9. 3. How users
discover your
content and brand
Once again, we come to the understanding
that the channels we use for talking to our
customers play a significant role and may
even determine the results we achieve.
In the end, if you post your content on the
irrelevant to your users’ platform, you won’t
reach them. This way, no one will know about
your product or service.

10. Top channels to use
The research made by Marketing Insider Group revealed that Facebook is by far the most
effective channel because 50% of users find branded content there. The top 5 looks like this:

11. Interestingly enough, when asked where
they discover content, millennials (aged
23-39) more frequently select Youtube
(42% of respondents).
Keep this in mind if your business mainly
targets the young generation.

12. So, these were three emerging
trends in content marketing.
As you can see, you need to concentrate on being open, giving
personalized experiences to users, and minding the distribution channels.

13. Do you need to create a
working content strategy
to reach your goals? Hire
Adsy to do it for you!
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