2. Power Brands is the leading beverage formulation,
development and management firm in the U.S.
We focus exclusively on the beverage industry.
The services we provide include:
• Beverage Formulation
• Packaging Development
• Package Design
• Prototype Development
3. Why Choose Power Brands?
•Power Brands has been in your shoes. We have
successfully launched our own beverage brands, as well
as many Client brands.
•Power Brands has successfully launched brands with
multi-million dollar budgets as well as shoestring
•We provide broad expertise under one roof: formulation,
graphic design, sales and marketing strategy, product
launch strategy, financing and investor expertise.
4. Our projects begin with a Creative Brief meeting with each client and
Power Brands executive team and staff. Beverage formulation and
development projects typically require 60 – 120 days from concept to
final approved formulation and packaging design.
Beverage Development Cycle
5. Creative Brief
•Every development project begins with a Creative Brief meeting,
which includes the Client and a cross-functional Power Brands team
representing the lab, graphic design, and the executive team.
•The Creative Brief will cover:
• Graphic design
• Cost and retail price estimates/targets
• Timelines and deliverables
•The Power Brands team will complete an A1 form summarizing the
project and email to the Client for signature within 24 hours.
6. Beverage Formulation
•Power Brands beverage laboratory is in-house. Clients are always welcome to visit
in-person to expedite their project.
•Beverage R&D: Power Brands employs highly experienced beverage scientists
dedicated to beverage development.
•Power Brands enjoys relationships with best-in-class flavor houses, chemical
suppliers, and raw materials suppliers across the industry.
•Power Brands brings expertise across all beverage segments, some examples
Soft Drinks Tea
Enhanced Water Coffee
Energy Drinks Juices
Organic Beverages Sports Drinks
•Clients are allowed up to 3 rounds of beverage formulation
7. Container Selection
Our development team provides beverage packaging
expertise for any type of beverage application.
P.E.T.: Hot Fill or Cold Fill Glass
Aluminum: Cans or Bottles Tetra Pak
Flexible Packaging Custom Applications
• With extensive knowledge of beverage processing options and
packaging resources, Power Brands expertly matches packaging to
• Once packaging is determined, Power Brands will forward vendor
information to the Client. It is the Client’s responsibility to establish
a relationship with the vendor, secure pricing, availability, MOQ and
8. Label Design
•The Power Brands creative design team includes a team of
full time in-house graphic designers who specialize in beverage
label and packaging design.
• Our design team brings expertise in each label substrate,
including can design, shrink band labels, paper wraps, and
pressure sensitive labels.
•Clients are allowed 3 rounds of front panel concept artwork.
Once this is approved, the designer will move to layflat stage
(includes side panels and back panel). The Client will receive
two rounds of layflat artwork.
9. Client Review and Approval
•FORMULATION: The Client will receive first round samples for sensory
evaluation typically within 10 business days of submitting the signed A1
form. Once feedback is provided, second round samples are typically
provided within 5 business days. The Client receives 3 rounds of samples in
a typical product development agreement.
•ARTWORK: Similar to formulation samples, the Client will receive first
round creative concepts within 10 business days of submitting the signed A1
form. The Client receives 3 rounds of concept artwork. Once approved, the
Client then receives 2 rounds of layflat artwork to complete the project.
10. Identify Suppliers
Power Brands identifies and matches the right vendors based on
location, capabilities and cost efficiencies. We supply each client with
vendor contact information and it is the Client’s responsibility:
•Establish relationships with vendors
•Determine minimum order quantity (MOQ)
• Prior to going into full scale production, Power Brands will always
recommend Clients explore prototype development. Prototypes and
a solid business plan or presentation will help the Client:
Secure interest from investors
Secure purchase orders from retailers or distributors
Perform focus group testing
Sell product in independent grocers
• If the Client is fully funded and is determined to go into manufacturing,
Power Brands will always recommend the Client manufacture the
minimum amount of product possible.
• Power Brands will identify appropriate contract manufacturers based on
capability, geography, and cost efficiencies. Power Brands will provide
the Client with all relevant contact information, it is the Clients
responsibility to establish relationships, negotiate pricing, and determine
• Power Brands enjoys contract manufacturing relationships across the
U.S. and also abroad, with key contacts in:
North America: USA, Mexico, Canada
13. Product Management
For select Clients, Power Brands will manage a full scale market rollout. This
• Managing production process: securing vendors, ordering and
overseeing contract manufacturing
• Creating and implementing sales strategy
Hiring, training sales staff
Developing sales tools (sell sheets, POS, pricing sheets, etc.)
Defining territories and target distributors/retailers
Creating pricing architecture based on brand P&L
• Creating and implementing brand marketing strategy
Hiring, training key marketing personnel
Managing all in-market activity, i.e. guerrilla sampling, in-store events,
sponsorship opportunities, promotional events
Assisting in web and on-line marketing, including basic SEO, social media
• Metrics and Reporting
Together with Client, Power Brands will define key metrics and setup weekly
All brand personnel will be clear on accountability and measurability