Branding 101 Slide deck from SharePoint Saturday Houston 2013

1. Branding 101:
g :
Concept to Production
SharePoint Saturday Houston, TX #SPSHOU April 13, 2013

2. The Test
1 .Back_Row{
2 move to front
3}

3. For Coders
1 $(“tr:last”).each(function () {
2 moveForward();
3 });

4. Welcome to SharePoint Saturday Houston
Thank you for being a part of the
4th Annual SharePoint Saturday
for the greater Houston area!
• Please turn off all electronic devices or set them to vibrate.
• If you must take a phone call, please do so in the hall so as not
to disturb others.
• Thanks to our Title Sponsor:
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5. Information
• Speaker presentation slides will be available at
bit.ly/GoSPSHOU within a week
• The Houston SharePoint User Group will be
having it’s next meeting Wednesday April 17th.
Please join us at www.h-spug.org
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6. Please Leave Feedback During Q&A
If you leave session
feedback and
provide contact
information in the
survey, you will be
qualified for a book,
5.71"
ebook or DVD
giveaway.
Scan the QR Code to
the right or go to
bit.ly/spshou72
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7. About me
D’arce Hess
Developer, Athlete and Musician
PixelMill
Blog: www.thebrandingbutterfly.com
Website: www.pixelmill.com
Email: dhess@pixelmill.com
@darcehess
www.linkedin.com/in/darcehess/
http://www.youtube.com/user/DarceHess

8. PixelMill
Developing SharePoint
SharePoint Branding and UI
solutions since Specialists
2004
Developer of Your
Cost effective SharePoint
SharePoint Branding
Templates Experts

9. Once upon a time
p
The owner of your company recently met with a consultant who showed him
several examples of what your SharePoint site CAN be. Your boss has now
charged you with recreating the same “Wow” factor in your company’
s
SharePoint site.

10. Web page title
http://www.Ferrari.com

12. Where do you begin?
y g

13. j
Project Planning
g
The Path to Success requires:
 Have a Project Manager
Has vision of needs and goals of project.
Make sure goals can be measured.
 Site Map Architecture
What subsites and pages will you have?
 Content Architecture
What shows up in each part of the site map? i.e. the Home page
 Wireframe (Can be adjusted)
 Mockup (NOT the same as a wireframe)
 Build it
 Test it in every browser possible

14. Site Map Example
p p

15. Wireframes
Created to get an idea of where general items will be placed for the mockup of
the design.
They can be adjusted later. NOT FINAL
Balsamiq Just in Mind Visio Photoshop

17. Responsive Design
p g

18. Desktop View Tablet View Mobile View

19. Which is best for you?
y
Responsive Design: Uses CSS3 media queries and
proportion-based grids. All elements continue to be
shown as screen width changes.
Adaptive Design: Uses CSS3 media queries to hide
elements as screen width lessens.
Progressive Enhancement: Design for the mobile view
first, then add elements as the screen increases in width.

20. Did you know?
y

21. RWD Considerations
Audience Positives Negatives Resources
 Mobile Users  One Masterpage that  Bandwidth  Responsive Web Design by
adapts to all devices. Ethan Marcotte
 Desktop Users  Wide Lists and Site http://bit.ly/bcKwQS
 Uses Fluid Grids Settings pages are not
mobile friendly  Responsive Framework at
 Uses HTML5/CSS3 Media CodePlex
Queries http://responsivesharepoint
.codeplex.com
 Limited Overhead
 Configure SharePoint Server
2010 for Mobile Device
Access
http://bit.ly/cg6Yo

22. p
Mockup
Use Photoshop to create a
layered .PSD of what your site
will look like finished

23. The Journey
J y

24. Site Templates
p
Not all SharePoint sites use the same branding
 Team Sites
 Publishing Sites
 My Sites
 Search Site

25. SharePoint 2013 Team Site
Team Sites
Publishing not available
on these sites
Uses Wiki layout
Not as customizable
SharePoint 2010 Team Site

26. MySites
Uses the Wiki layout
SharePoint 2010
SharePoint 2013

27. Themes & Composed Looks
p
Recommended way to brand Foundation and non-publishing sites
SharePoint 2010 SharePoint 2013
 Needed to be created using MS  Name: the name of your composed look;
PowerPoint.  Master page: the master page that you want
to use;
 Theme URL: the URL to your color palette;
 Needed to import and link through CSS
 Image URL: the URL to your background
sheet into a Masterpage. image;
 Font Scheme URL: the URL to your font
 Used for MySites and Team Sites scheme;
 Display Order: this will be used to arrange
your composed looks ordering.

28. SharePoint 2010

29. SharePoint 2013
Themes available out of the box
Posed l
Composed look

30. The Building Blocks
g
Master Page
Pages Layouts
Javascript &
CSS Web Parts
jQuery

31. Master Pages
g

32. What do they do?
What do they do?
y
Contains the Defaults visitors Used to Contains Content
references to to IE8 even if standardize PlaceHolders to tell
CSS and JS, using IE9 branding over SharePoint where to
JQuery files. multiple sites load features. i.e.
Navigation

33. Masterpage without Page Layout content

34. Page Layouts
g y

35. What do they do?
y
Only available Create custom Loads after Can be used as
in SharePoint layouts to add the Master templates for
Server, not columns and Page more than one
Foundation position page
content

36. Page Layout in Edit Mode
with Empty Web Part
Zones
Page Layout once Image
Viewer and Content Editor
Web Parts have been
added and saved

37. CSS (Cascading Style Sheets)
g y

38. What does it do?
Add colors and Uses “ID” and Gives ability to Referenced in
design to HTML “Class” to target create one page vs.
structure specific areas for Responsive inline.
design Design through
Media Queries

39. Javascript & jQuery
J p JQ y

40. What do they do?
y
Used to create Allows for Hides Quick Adds
custom drop Slideshows Launch functionality to
down and custom Navigation forms
navigation web parts when needed

41. Navigation in
SharePoint 2010
Navigation in
SharePoint 2013

42. Web Parts

43. What they do
y
Placed in page Makes it easier Used to create Can create
layouts to add for users to add custom list views custom views
functionality images, video with SharePoint for search
and media to Designer results
sites and pages

44. Web Part
Categories and Web
Part Zones
Menu used to edit a Web Part.
i.e. “Content Editor” Web Part

45. Demo

46. Additional Resources
CSS:
 Heather Solomon’ Chart
s
 Home Page CSS Reference by Benjamin Niaulin
 Branding Series for Beginners by Benjamin Niaulin
 20 Useful Resources for Learning about CSS3
Frameworks:
 Responsive SharePoint
Starter Master Pages:
 Jumpstart Branding for SharePoint 2010
 Starter Masterpages for SharePoint – Randy Drisgill
 Responsive V5 Masterpage for SharePoint 2010 – Kyle Schaeffer

47. Thank you
y

48. Thanks to all our Sponsors!
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