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Interactive, mobile & immersive learning Ericsson January 17, 2011 Dan Grönstedt, vd, Gronstedt Group
The world is changing… ,[object Object]
80 million mobile gamers in the U.S.
300,000 apps in the App Store (5,400 educational) down loaded 7 billion times,[object Object]
Kontor i Stockholm och Denver, Colorado.
Kunder vi arbetat med i Sverige 2010: Ericsson, SEB, Unionen, Moderaterna, MQ och Birsta City.
2007 vann vi Guld i en av världens högst rankade elearning-tävlingar, Brandon-Hall Excellence in Learning Award, i den största klassen, Custom Content.
En säljträning för Ericsson, som internt inom Ericsson utnämnts till den ”mest framgångsrika elearningen någonsin”. Genomfördes av 16 000 personer, mer än 100 procent av målgruppen. ,[object Object]
Your training is not…
	“Virtual class room”   = “Motorized horse carriage”  ©2006 Gronstedt Group, Inc
The best that can be said about most eLearning: Gives you the sensation of coma without the worry and  inconvenience.  ©2007 Gronstedt Group, Inc ©2007 Gronstedt Group, Inc
6 Design principles for disruptive learning
1. Tell a story Example: Story-centered, character-rich, video-based simulations for United Healthcare division
Webisodes shot in the “mockumentary” style of “The Office”
Project Sales is another great example…
Brand Basics Example: Ericsson training.
Stories can be told with professional television-style video… … or do it yourself, YouTube-style video on the cheap
Litet för att inspirera…
Använd riktiga människor och riktiga historier!
Tips: Trailer/reklamfilm
2. Gamification of everything Points, badges, levels, time-pressure, challenges and rewards to engage reps.
Gaming: America´s Army
Gaming: NASA
3. Make it immersive
Half-day hurricane shelter simulation for NYC
Next-gen browser-based virtual worlds developed in Unity
Role play
Loyalist College Second Life Border Simulation Loyalist College                     Border simulation Class                    room Virtual world Virtual world
	Walk inside of products
	Drive products
3D data visualization
Scale and perspective
4. Make it social
Lifestore, Sharepoint Technology for good… Mer Social media-specifika sajter kan sättas upp!
	Company internal YouTube    and social networks
5. Make everything mobile ©2007 Gronstedt Group, Inc
Death of Flash? Probably…
Games and simulations  Podcasts Mobile killer apps
6. Make it fun

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