Media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

The dark side of
social media 2012


1. ALARMBELLS 2. ANALYSIS 3. WAY-OUT


the single most frequent failure in the history of
forecasting has been grossly underestimating the
IMPACT OF TECHNOLOGIES


the INFORMATION REVOLUTION came
without an INSTRUCTION MANUAL


We are moving from the MECHANICAL
AGE OF
SPEED into the DIGITAL AGE OF REAL TIME


from ATOMS to BITS


1
ALARMBELLS


SOFTWARE is EATING THE WORLD


INFORMATION OVERLOAD


ATTENTION is SCARCE


CONTINUOUS PARTIAL ATTENTION


SNACK ECONOMY


EVERYONE IS ADDICTED IN 2020


INFORMATION is the new HARD DRUG


“MY WORLD DIES”


INFORMATION is the new RELIGION


from NOISE to SIGNAL


2
ANALYSIS


ALONE TOGETHER


A squirrel dying in front of your house may be
MORE RELEVANT TO YOUR INTERESTS
right now than people dying in Africa.


FILTER BUBBLE


MENTAL ILLNESS


Our overloaded brains FREEZE
when we have to make decisions


MEMORY is FADING


RIOTS IN LONDON


THIN LINE between information and SENSATION


REALTIME is the new PRIME TIME


PRIVACY is the new ATOMIC BOMB


SKULLCAM


3
WAY-OUT


TECHNOLOGY is an EXTENSION OF MAN


“All media are extensions of some human faculty.
Mental or physical. The wheel is an extension of the
foot. Book is an extension of the eye. Clothing is an
extension of the skin. Electric circuitry is an
extension of the central nervous system. The
extension of anyone's sense, displaces the other
senses and alters the way we think. The way we
see the world and ourselves. When these changes
are made, men change.” - McLuhan


It´s not information overload, it´s FILTER FAILURE


It´s not information overload, it´s INFORMATION
OVERCONSUMPTION that´s the problem


SOCIAL is the NEW CAPITAL


SOCIAL BUSINESS


For the new book
The App Effect
Social is the New Capital
please visit
http://www.theappeffect.org


Download the Dutch trendreport
The Darkside of Social Media 2012 at
http://www.frankwatching.com


Sander Duivestein and Jaap Bloem are both working for the New
Technology Research Institute (VINT) of Sogeti. Sander and Jaap are
both authors, strategic advisors and international keynote speakers.
Their presentations are very visual, humorous, confrontational and
visionary. Please contact them for more information.

Sander Duivestein Jaap Bloem
M sander.duivestein@gmail.com jaap.bloem@gmail.com
T +31 6 25 02 60 20 + 31 6 22 90 18 41
Tw @duivestein @blo2m


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