1. Digital Video technology
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Film trailers
Film trailers have existed for over a century.
The purpose of a film trailer is the give the
audience a seek preview showing, clips of
the best scenes of the film. However Film
trailers also improve the promotion of the
film and persuade more people to go and
see the film. Film trailers play an important
role in the marketing in the film industry.
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This is an example of one of the early film trailers
for the poromotion of the film “Casablanca.”
The history of film trailers
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The first ever film trailer was made by the
Loews cinema company in 1913 for the Film
the “Pleasure Seekers” which was shown
before the film. Early film trailers were made
of key scenes from the film cut and written
text. In the early 1960s film director became
more involved in making updated trailers by
adding sound tracks and voiceovers and
over the top special effects which made film
trailers more up to date.
This is example of the teaser trailer for one
of the best selling Batman movies “The
darker Knight”
Teaser trailers and film trailers
However some film trailers only show a few
seconds of the movie to trick the audience and
make them want to see how the movie ends.
Film trailers used to be shown after the
movie however this changed, when the film
production company realized that nobody
was taking any interest the film trailers. This
was because the audience were busier
focusing on leaving the cinema and getting
home. They first movie trailers were filmed in
black and white. They started filming in
colour in the 1935.
These short film trailers are known as teaser
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trailers. The difference between film trailer and
teaser trailer are teaser don’t have a release
date and don’t last as long as full length film
trailers.
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2. The impact of Digital Technology
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The purpose of film trailers
The purpose behind a film trailer is to
make you want to go and see the movie
by drawing the target audiences attention
to the movie making them want to see
how the movie ends. They do this by
adding the clip from the best scenes of
the movie. Also the idea behind a film
trailer in to give you the date of which the
film will be release in the cinemas. Film
trailers also help to promote a film.
How user generators affect the
promotion of film trailers
The update in technology allows you to
share film trailers on social networking
sites such as facebook and twitter
where your friends can comment on
how good or bad the film looks and
allows your friends to watch the trailer
if they are interest in going to see the
movie.
You are able to advertise the film on
video streaming sites such as youtube
by streaming the trailer whilst the user
is waiting for the video the play.
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This isan example of a
computerized kiosk.
.kiosks
Due to the update in digital
technology computerized Kiosks
allow customers to purchase the
tickets for a specific film of their
choice in advance. A kiosk allows the
customers to pay for their ticket in a
quicker and more efficient way. It
also saves the customers from queue
up to purchase their ticket at an
information kiosk. However it’s not
just in cinemas these types of kiosks
are found. These Electronic kiosks
are found in shoppingCentre’s and
trains stations help you find a specific
shop or order a specific item of your
choice. Information kiosks at trains
allow the costumers to purpose their
tickets quicker so they aren’t at risk of
missing their trains by queuing.
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3. Applications and E- learning
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Moblie Devices and Applications
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On smart phones and Iphones, Ipads
and android tablets there are apps that
you can download which allow you to
access and watch someone the newest
film trailer 24/7. Howeveralot of people
prefer to do this because its quicker
and you can gain permanent access to
the film trailer sites. Mobile devices
also allowthe users to share images
and produce videos which you are able
to upload. Mobile devices also allow
you to share and message
photographs and videos to your
friends.
This is an example of a film trailer
app you can download on smart
phones and Iphones.
E-learning
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E-learning site called
Moodle
E- learning is online learning software which
can be used anywhere . Examples of Elearning sites are Moodle, online library’s and
resources. However some E- learning can be
copied on to a CD and played in a Cd ROM
and in any devices such as a CD players,
stereos and laptops. E-learning is a quicker
way the find out about certain topics. Elearning allows user to interact with the topic
they are learning about. E-learning can also
be made it applications on Iphones and other
mobile devices.
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4. The World Wide Web
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The worldwide web allows the users to shop online and receive their desired items
quicker if they aren’t in stock in their local shops or supermarkets. The online web
has a huge influence on the promotions and products and movie trailers which allow
more and more people to view these videos. Also the worldwide web is one of the
biggest marketing methods and a lot of companies and manufactures use the
internet as a way of promoting their latest brands and items. This also includes
Linkedin which promotes businesses and is alsoa way that all the working class
business people can communicate. The world wide web also a good way of
promote videos and movie trailers using cross media production for example having
links to social networking sites such as Facebook and twitter making sure all the
data and information is within the space. The worldwide web also allows everybody
to connect to the internet worldwide.
This is the layout for the search
engine within the world wide web.
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