This document provides a template for a one page sales and marketing plan. The template includes sections for the event purpose and date, benefits to customers, target market or niche, brand identity or image, tactics or strategies, budget of time and money, desired customer conversations, and plan to evaluate results and make corrections.

1. VSMBC Membership Guide
© Impact Leadership Group P a g e | 1
One Page Sales and Marketing Plan
Event ___________________________________ Date ____________________
1. Purpose ________________________________________________________
___________________________________________________________________
2. Benefits ________________________________________________________
___________________________________________________________________
3. Target / Niche ___________________________________________________
___________________________________________________________________
4. Identity / Image _________________________________________________
___________________________________________________________________
5. Weapons / Tactics _______________________________________________
__________________________________________________________________
6. Budget (Time & Dollars) ____________________________________________
___________________________________________________________________
7. Conversation ___________________________________________________
___________________________________________________________________
8. Evaluation and Correction _________________________________________
___________________________________________________________________