GDPR within Google Tag Manager - Measurecamp 2018
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This document discusses using R to help document a website's Google Tag Manager setup for a DPO. It describes cleaning up unused tags, documenting tags, triggers, and variables using R, and automating the documentation process by having R pull information from GTM and add prewritten descriptions to a Markdown report. This provides documentation for the DPO while cleaning up the tag setup. Code and a working example are provided to demonstrate how to reproduce the documentation process using R and Markdown.
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GDPR within Google Tag Manager - Measurecamp 2018
- 1. IMPACT EXTEND MEASURECAMP LONDON 2018
- 2. GDPRwithinGoogleTagManager Making an effort to help your DPO with a little bit of R By Danny Mawani Olsen /dannymawani @dannymawani
- 3. 1. Copenhagen based (That’s in Denmark) 2. Works for IMPACT EXTEND 3. 5th measurecamp 4. Done GTM and GA for 5 years soon ABOUT ME
- 6. Notalawyer
- 8. SO, HOW DID THIS ALL START UP?
- 9. T h e r e a r e m u l t i p l e n e t w o r k c a l l s o n e a c h w e b p a g e s e n d i n g d a t a t o m u l t i p l e t h i r d p a r t i e s
- 10. • DPO’s have no idea of what the marketeers are doing • The marketeers have no idea of what the tools they are using are sharing with third party applications • The developers have no idea of what the marketeers added into Google Tag Manager THE CLIENTS ARE LITTERALY ASKING FOR IT
- 11. So i looked into different solutions
- 12. In terms of documentation - Simos visualization didn’t quite cut it
- 13. Spring cleaning And documenting the setup WHAT EFFORTS DID WE DO? Setting up Conditions Fromboth the datalayerand cookies Automating it To createa quck setup fornew clients
- 15. First the spring cleaning
- 16. First the spring cleaning 66 tags
- 17. First the spring cleaning
- 18. First the spring cleaning 16 tags
- 19. How it is done 1. Abetter datalayer 3. Deleting unusedtags 2. Regexlookup tables(F***floodlightstags) 3. Combining tags
- 20. How it is done
- 21. THIS GIVES US MORE CONTROL & UNDERSTANDING FOR THE SETUP
- 22. THEN WE USED R TO DOCUMENT THE STRUCTURE
- 23. DOCUMENTING TAGS
- 24. DOCUMENTING TAGS
- 29. TagswithinGTMthatsends networkrequests Responsible/User Descriptionandusage Networkcalls Permissiontypeand storage AdForm Mediaagency1 Targetedadsxyz Adnxs.com,xyz.com Cookie Facebook Company Targetedadsxyz Facebook.com, akamai.net Cookie HotJar Mediaagency2 Videorecordingsofusersto internalusertesting Akamai.net,hotjar.com Cookie Sleeknote Externalconsultancy Smartsubscriptionbannersand personalization Sleeknote.com, xyz.com CRM Addthis SomeonenamedJohn Weirdbuttonsthattoomany peopleuses Addthisserver.com NONE GoogleAnalytics Nobodyknows! Somethingwithdatathatstill havecollectedwaytoomany thingsIshouldcareabout Googleanalytics.com Cookie GTM GDPR Framework
- 30. Setting up Conditions From both GTM, the dataLayer and cookies
- 31. Rule of Three 1 . P e r m i s s i o n m u s t b e s e t 2 . C o n s t a n t i s s e t a s b l o c k i n g r u l e 3 . D a t a l a y e r i s o n
- 32. Rule of Three 1 . P o w e r t o t h e u s e r s
- 33. Rule of Three 1 . P o w e r t o t h e u s e r s 2 . P o w e r t o p e o p l e h a n d l i n g G T M
- 34. Rule of Three 1 . P o w e r t o t h e u s e r s 2 . P o w e r t o p e o p l e h a n d l i n g G T M 3 . P o w e r t o t h e d e v e l o p e r s
- 35. Most importantly – Power to the DPO
- 36. Using this as a trigger exception
- 37. Using this as a trigger exception Users Developers GoogleTagManagerstaticvariable GA Variable killswitch OFF ALL Serverside datavariable killswitch OFF
- 38. How it is done 1. Firethis tag when 3. Astaticvariablein gtmis set tooff 2. Permissions are granted 3. Thedevelopers havea datalayer variableset tooff
- 39. Automating it To create a quick setup for future clients
- 40. Unfortunately a GTM Cleanup is a manual process most times
- 41. However, all writing can be used again
- 42. How can it be build? Pullgtmsetupand visualizeit Ifthedatacontainsmarketing tags,pushtheprewritten documentationintoatable FormatitwithMarkdownand behappywithyouralmost prebuildGDPRreportforthe DPO
- 43. TagswithinGTM thatsendsnetwork requests Responsibl e/User Description andusage Networ kcalls Permission typeand storage AdForm Mediaagency1 Targetedadsxyz Adnxs.com, xyz.com Cookie Facebook Company Targetedadsxyz Facebook.co m, akamai.net Cookie HotJar Mediaagency2 Videorecordings ofusersto internaluser testing Akamai.net, hotjar.com Cookie Sleeknote External consultancy Smart subscription bannersand personalization Sleeknote.c om,xyz.com CRM Addthis Someonenamed John Weirdbuttons thattoomany peopleuses Addthisserv er.com NONE GoogleAnalytics Nobodyknows! Somethingwith datathatstill havecollected waytoomany thingsIshould careabout Googleanaly tics.com Cookie GTM GDPR Framework By having most of the work written already, we can simply say that ”If there is any tags called facebook, then add the facebook part to the documentation”.
- 44. MAKING THE MOST OF IT WITH AUTOMATION 1. Pull down GTM info with R 2. If any tags matches known marketing tags add a prebuid tag description to the markdown document 3. Produce, send and make the DPO happy
- 45. It is a ”Two birds, one stone” way of doing it Y o u g e t t o c l e a n u p t h e o l d s e t u p Y o u m a k e t h e D P O H a p p y , a n d y o u r w o r k d o c u m e n t e d
- 46. MAKING IT REPRODUCABLE WITH R MARKDOWN
- 47. MAKING IT REPRODUCABLE WITH R MARKDOWN
- 48. Presshere togogetthe R code for downloading information fromGTM Presshere togogetthe R Markdown code for visualizingthe information Presshere tosee everything written in R Markdown https://github.com/dannymawani/repository/blob/mast er/Google Tag Manager Documentation Data https://github.com/dannymawani/repository/blob/mast er/Rmarkdownmc18 http://rpubs.com/dmoimpact/measurecamp2018
- 49. ANY LAST QUESTIONS OR THOUGHTS?
- 50. GDPRwithinGoogleTagManager Making an effort to help your DPO with a little bit of R By Danny Mawani Olsen /dannymawani @dannymawani