1. WAR ON CANCER DEBATES :30 TV
THE FOLLOWING PSA USES ARCHIVAL FOOTAGE
DRAWN FROM AN EXISTING “STATE OF THE UNION”
ADDRESS GIVEN BY FORMER PRESIDENT NIXON IN
1970.
OPEN INTERIOR U.S. CAPITOL. WE’RE INSIDE THE
CONGRESSIONAL CHAMBERS. FROM OUR WIDE
ESTABLISHING SHOT WE CAN SEE IT’S A FULL
HOUSE. FORMER PRESIDENT RICHARD M. NIXON
STANDS AT THE PODIUM. A HUSH HAS FALLEN OVER
THE CHAMBERS. IT’S SO QUIET YOU COULD HEAR A
PIN DROP. CUT TO ART CARD.
TITLE GRAPHIC: NIXON | DRESCHER:
THE WAR ON CANCER DEBATE
CUT TO SIDE ANGLE OF THE EX-PRESIDENT WHICH
GIVES US A VIEW OF A PORTION OF THOSE SEATED
CLOSEST TO HIM IN THE GALLERY. ACTOR AND
CANCER SCREENING ADVOCATE FRAN DRESCHER
STANDS UP AND ADJUSTS THE MICROPHONE IN
FRONT OF HER.
SFX: [MICROPHONE BEING
ADJUSTED]
FRAN DRESCHER: Mr. President, in 1971, you
asked…
CUT TIGHT ON PRESIDENT NIXON IN FRAME AT HIS
PODIUM.
RICHARD NIXON: [INTERRUPTS] ...for an extra
$100 million to launch an
intensive campaign to find a
cure for cancer.
CUT TIGHT TO FRAN DRESCHER AT THE
MICORPHONE.
FRAN DRESCHER: We’re up to 200 billion, 19
million lives, and still no cure.
It’s time for prevention.
RICHARD NIXON: Let us make a total national
commitment to achieve this
goal.
FRAN DRESCHER: Diagnosed in Stage 1, 95% can
survive cancer—today! Thank
you, sir, we’ll take it from here.
APPLAUSE FILLS THE ROOM.
SUPER: Logo - CancerSchmancer.org
Stage 1 is the Cure
FRAN DRESCHER[VO]: America -- Get angry. Get
screened. Get cured.
RICHARD NIXON[VO]: Thank you. And good day.
S T A G E 1 I S T H E C U R E

2. WAR ON CANCER DEBATES :60 TV
THE FOLLOWING PSA USES ARCHIVAL FOOTAGE
DRAWN FROM AN EXISTING “STATE OF THE UNION”
ADDRESS GIVEN BY FORMER PRESIDENT NIXON IN
1970.
OPEN INTERIOR U.S. CAPITOL. WE’RE INSIDE THE
CONGRESSIONAL CHAMBERS. FROM OUR WIDE
ESTABLISHING SHOT WE CAN SEE IT’S A FULL
HOUSE. FORMER PRESIDENT RICHARD M. NIXON
STANDS AT THE PODIUM. A HUSH HAS FALLEN OVER
THE CHAMBERS. IT’S SO QUIET YOU COULD HEAR A
PIN DROP. CUT TO ART CARD.
GRAPHIC: NIXON | DERSCHER
THE WAR ON CANCER DEBATE
CUT TO SIDE ANGLE OF NIXON WHICH GIVES US A
VIEW OF A PORTION OF THOSE SEATED CLOSEST
TO HIM IN THE GALLERY. ACTOR AND CANCER
SCREENING ADVOCATE FRAN DRESCHER STANDS
UP AND ADJUSTS THE MICROPHONE IN FRONT OF
HER.
SFX: [MICROPHONE BEING
ADJUSTED]
FRAN DRESCHER: Mr. President, in 1971, you
asked…
CUT TIGHT ON PRESIDENT NIXON IN FRAME AT HIS
PODIUM.
RICHARD NIXON: [INTERRUPTS] For an
appropriation of an extra $100
million to launch an intensive
campaign to find a cure for
cancer.
FRAN DRESCHER: Well we’re up to 200 billion, 19
million lives and still no cure.
RICHARD NIXON: Many of the policies which were
right then are obsolete today…
FRAN DRESCHER: Exactly. And it’s time we put
emphasis on methods of
prevention.
RICHARD NIXON: Which are above partisanship.
The time has come in America
when the same kind of
concentrated effort that split
the atom and took man to the
moon should be turned toward
conquering this dreaded
disease.
FRAN DRESHCER: America, wake up! If everyone
were diagnosed in Stage 1,
95% would live, and that’s
doable today! Thank you, sir,
for bringing it to our attention –
we’ll take it from here.
APPLAUSE FILLS THE ROOM.
SUPER: Logo - CancerSchmancer.org
Stage 1 is the Cure
FRAN DRESCHER[VO]: America -- Get angry.Get
screened. Get cured.
RICHARD NIXON[VO]: Thank you. And good day.
S T A G E 1 I S T H E C U R E

3. WAR ON CANCER DEBATES :60 RADIO
MUSIC: [SOMETHINGURGENT,PREEMPTIVE LIKE
PBS FRONTLINE REPORTS]
ANNOUNCER: Nixon/Drescher
The “War on Cancer” Debates
FRAN DRESCHER: Mr. President, in 1971, you
declared war on cancer when
you asked…
RICHARD NIXON: [INTERRUPTS] For an
appropriation of an extra $100
million to launch an intensive
campaign to find a cure for
cancer.
FRAN DRESCHER: Well we’re up to 200 billion, 19
million lives and still no cure.
RICHARD NIXON: Many of the policies which were
right then are obsolete today…
FRAN DRESCHER: Exactly. And it’s time we put
emphasis on methods of
prevention.
RICHARD NIXON: Which are above partisanship.
The time has come in America
when the same kind of
concentrated effort that split
the atom and took man to the
moon should be turned toward
conquering this dreaded
disease.
FRAN DRESHCER: America, wake up! If everyone
were diagnosed in Stage 1,
95% would live, and that’s
doable today! Thank you, sir,
for bringing it to our attention –
we’ll take it from here.
SFX: [APPLAUSE]
FRAN DRESCHER: People -- Get angry. Get
screened. Get cured. Visit
CancerSchmancer.org today.
RICHARD NIXON: Thank you. And good day.