Danielle A. Jones gave a presentation at HRMATT's 9th Biennial Conference about the importance of social media for careers and companies. She discussed how having an online presence can help with both recruiting and employer branding. Jones also highlighted some of the risks of social media, like employees posting sensitive information or personal opinions, and suggested companies implement social media policies and guidelines to address these issues. The presentation provided strategies for companies to leverage social media for recruiting, such as sharing job openings through employee networks and utilizing video applications.

1. Go Social or Go Home!
What’s inYOURDigital Resume?
Danielle A. Jones, M.A.
HRMATT’s 9th Biennial Conference
Hilton Trinidad & Conference Center
May 14, 2013
Opinions expressed are those of the presenter & do not reflect those of any company/ institution or client with which the presenter may/
may not be associated.

2. • If Certification Matters: Certified in social media strategy from Babson College
• If Experience matters: 7 years direct social media experience/ consulting
• If Education matters: M.A. in Communications & Culture from Howard
• If local case studies matter: Pioneered integrated social media marketing for a
major financial company in 2010
• If cultural understanding matters: Pioneered social media usage for Carnival
bands in T&T
• If being a show off matters: Lead the largest social media campaign to date in
T&T
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013 2
• Hired because of social media
• Employed because of social media
• Written 3 social media policies for local companies
• Actively follow social media trends
• Been burnt by social media…

3. HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013 3
What is Social
Media/ Social
Media
Social Media
Opportunities
& Risks for
YOUR
company
Social Media
Solutions:
- Policy
- Recruitment
- Branding
Presentation Preview

4. What did you learn?
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
© D. Jones – All opinions/
content are those of presenter.
• http://www.youtube.com/watch?v=t-
JVXjGc_Aw

5. 38,000,000 purchase bc of it
59% of Internet users use it
95% of babies exposed in first year
52m iPads sold since 2010
40% Internet penetration in TT

6. “Social media is an umbrella term referring to websites that allow the
user to create, edit and upload information that may be accessed/
viewed by www users.

7. Social media defines web 2.0 – which gives users what
they want, when they want it and in a variety of
ways.”
Jones, 2010 danijones98.wordpress.com

8. Only young people use social media
Its just for fun (Hello Kickstarter!)
It is making us dumb(er). (Hello life companion!)
Trinis don’t Tweet. (#Idontthinkso #I4TANDT)
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
8

9. Customers reach has more than
tripled – Samsung Galaxy S4 sold out
in 3 hours!
Ability to share on the move
Inexpensive but effective way to
communicate + with location
marketing
Mobiles will soon be payment devices
What does this all mean?

11. HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
11
“With more than 60% of adults maintaining a social
media presence to some extent, social media recruiting
places you in contact with the largest available pool of
potential talent. It’s a trend you can’t afford to ignore.” –
hirevelocity.com

12. HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
12
Active
Job
Seeker
University
programs
Passive
Job
Seekers
Referrals
Companies
Brand
Building

13. HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
13
Resources for Them:
• Video resumes
• Only resume tools
• Personal networks
• Blogs
• Entrepreneurship

14. HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
14

15. Your company creates a diverse social media
presence which potential hires connect with to
learn more about the company
Stories about employees, company
achievements, CSR etc. build the “Employer
brand”
Links to jobs/ details about vacancies/ info on
the employee package are shared with these
“fans/ friends”
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
15

16. Operates in silicon valley
Need innovative, pioneering talent
Constant need to attract employees
Brand is growing – new/ hip but so is Dropbox/
Evernote/ etc
Gen Y and Z want Cool & Passion
http://www.youtube.com/watch?v=R4vkVHijdQ
k
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
16

17. Five Quick “Pull” Strategies:
• Start and employee blog featuring the work of
employees that they are passionate about
• Showcase your employees doing CSR/ events/
activities
• Work with your marketing team to build a
LinkedIn profile for your company
• Get that “employee video” online
• Diversify - work with marketing to get your
brand on as MANY sites as possibble!
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
17

18. Capitalize on existing and earned networks to
attract job seekers:
Employees share job postings
Your LinkedIn network shares job postings
Greater reach than most paid ads
Enhanced by online ads
Measurable
Rewardable….
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
18

19. • Approximate
newspaper
circulation in
T&T?
• # of employees
• Average
facebook fans
pp?
• Which is
greater?
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
19

20. 5 quick PUSH tips for social
recruitment
Have an online application process where
possible (at LEAST a customizable PDF link)
Send the job link to employees with the request
that they post on social media
Utilize your employee base
Don’t be afraid to network!
Have auto-reply refer applicants to your social
channels (to build advocacy)
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
20

21. By interacting with your target audience, you not
only present yourself as a transparent
company, but also gain insight into the identity
and personality of potential job candidates.
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
21

22. Ask if they have an online resume/ blog
Request video applications (GREAT for sales
jobs)
Google them! (for macooing & verfication)
Online referral discussions
SKYPE interviews (cut costs)
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
22

23. HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
23

24. • Venting
• Viruses
• False Info
• Political comments
• Leaks
• Personal/pro clash…
• Unofficial
spokespersons…
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
24

25. HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
25

26. Code of conduct NOT enough
Introduce the social media policy/ guidelines
Sensitize staff on risks/ opportunities
Remember: Even if It Enrages Your Boss, Social
Net Speech Is Protected (NYT: Jan 21, 2013)
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
26

27. 3Thingsyou can start doingtomorrow
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013 27
1. Apply the method I described earlier by…
2. XXXXX
3. XXXXX

28. Speaker’s Contact Info
HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013 28
Phone
E-mail
Website (if any)
LinkedIn, Twitter, Facebook etc.

29. HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
© D. Jones – All opinions/
content are those of presenter.

30. • Facebook still reigns with Teens:
http://techcrunch.com/2013/04/10/fac
ebook-still-reigns-supreme-with-teens-
but-social-media-interest-dwindling/
• http://www.nytimes.com/2013/01/22/HRMATT’s 9th Biennial Conference – May 13th & 14th, 2013
© D. Jones – All opinions/
content are those of presenter.