SlideShare uma empresa Scribd logo
1 de 17
Daniella Maria Wolff
Iluminação 1 – 2017/2 - Fernando Pires
Ricardo Ferraz
Pet Retrato
• Ricardo Ferraz, fotógrafo e dono do Pet Retrato, agência de fotos aberta em maio
de 2013.
• A empresa Pet Retrato é especializada em fotografia pet e nasceu de uma parceria
com a AG | AF Comunicação, uma agência de publicidade que conta com
profissionais que amam animais e fotografia.
• Atua em São Paulo, mas tem o objetivo de abrir franquias em todo o país.
• Os valores variam entre R$300,00 a R$800,00.
• O crescimento do filhote pode ser registrado em um pacote de três sessões: o
primeiro aos 3 meses de idade, o segundo aos 7 meses e o último com um 1 ano e
meio. Já o Ensaio de Devoção é oferecido a quem deseja guardar uma recordação
do animal em seus últimos momentos de vida.
• A equipe geralmente é composta por duas pessoas: um fotógrafo e um assistente.
• São utilizados câmeras DSLR, com lentes como a 85mm 1.2.
“O nosso foco é externa. Como o cão não dura muito, em média 15 anos, a gente
quer que os donos tenham uma lembrança de seus animais da maneira que eles
eram. Mas sem tirá-lo da rotina dele, como se fosse um bicho de pelúcia sem que ele
possa se movimentar”.
Entender o comportamento dos animais nessa atividade é tão importante quanto
entender de fotografia. “É preciso saber quando eles estão demonstrando cansaço,
quando estão nervosos”
DICAS PARA FOTOGRAFAR PET:
1) Não comece as fotos de supetão: deixe o animal se familiarizar com o ambiente e o
equipamento
2) Conquiste o seu modelo: invista em cafunés e petisquinhos
3) Abuse do “efeito-surpresa”: use objetos sonoros e brinquedos para atrair a atenção do
bichinho para a lente
4) Closes dão impacto às imagens, por isso foque o olhar, as patinhas e a língua, por exemplo
5) Utilize um fundo preto ou neutro para destacar o personagem
Autorretrato
Com este trabalho sobre Ricardo Ferraz e a fotografia Pet, percebi que é um
mercado em grande expansão e o grau de dificuldade para este tipo de
fotografia é relativamente baixo levando em consideração as habilidades do
fotógrafo e a intimidade que o mesmo possui com os animais.
Fontes/Imagens:
http://iphotochannel.com.br/fotografia-de-animais/segmento-de-fotografia-de-pets-
ganha-espaco-mercado
http://www1.folha.uol.com.br/cotidiano/2014/06/1478136-book-de-animal-de-estimacao-
custa-ate-r-1-mil-em-sao-paulo.shtml
https://www.facebook.com/pg/Pet-Retrato-341536182640504/about/?ref=page_internal
http://www.petretrato.com.br/
http://www.petretrato.com.br/destaques/fotos-de-caes
http://www.petretrato.com.br/destaques/fotos-de-gatos
http://www.petretrato.com.br/destaques/outros-animais
Ilu1  ricardo ferraz - pet retrato- daniella wolff

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Ilu1 ricardo ferraz - pet retrato- daniella wolff