Communication methods Daniel Wilcocks PowerPoint

Communication Methods
Planning
Daniel Wilcock

Codes
Number Name Brief Description
1 Compliance Don’t sell false promises
2 Recognition of
marketing
communications
Make it clear that its an advertisement
3 Misleading Adverts Don’t lie in your ad about the product
4 Harm and Offence Don’t use racial/gender stereotypes/language that
can offend
5 Children Don’t promote dangerous activities, don’t guilt the
child into buying
6 Privacy Ask all peoples permissions before using them in an
advertisement
13 Food, food
supplements
and associated
health or nutritional
claims
Don’t lie about the health benefits of your product,
if there aren’t any

Mind Map
Coke Ad Mind
Map
SUN BEACH
REFRESHING SHARE
COLD DRINK SUN
TROPICAL HOLIDAY
‘Refresh with taste’
‘Open Happiness’

Mind Map
• Strengths of using this method
Gives general ideas on the design I want, keeps things simple and doesn’t overcomplicate the
basics.
• Weaknesses of using this method
Still leaves the poster up the imagination, it doesn’t really put things into perspective on how it will look
• Did you like using this method? Why?
Yes, it gives the basic ideas to build upon

Mood Board
The theme begins to come together, from the crab to the palm trees I can see the poster I want become
more realistic.
I can lay out and visualize the outcome just by using stock photos.
Yes, sets the theme in stone and visualizes the props used

Style Sheet
Fonts:
TCCC Unity
Arial

Style Sheet
Visualizes the feeling the poster will give off through colours. Shows the poster will be bright and
welcoming rather than dark and empty. It will stand out. It also gives a base to pick stock photos from.
It doesn’t do much to show how the poster will turn out, only what colours would be used, it doesn’t
tell how they’ll be used

Layout Plan
Coke bottle semiburied in
the sand with a rubber dingy
around it
COCA-COLA
slogansloganslogan

Layout Plan
I can clearly see the final product I’m aiming for appear in this. It’s also a good reminder to go back to
when I begin to make my final design to not go too off course.
The design layout could change dramatically in-between doing the layout plan and beginning the
final product.

Independent Brainstorm
Sounds:
Ice clinking in glass
Cracked open can
Pouring noise
*gulp*
‘Ahhh’
Barbeque in background, TSSSS of sizzling
meat
Kids laughing, large gathering
Straw sucking the very last bits at the
bottom of the glass
Brand recognition:
‘Coca-Cola: Together tastes
better’
At the end, no other words
Props:
Ice cubes
Glass
Cans
Hot coal and water
Audience:
anyone
Theme:
Coke is the perfect
drink to have on a hot
sunny day
Coke is for family and
friends/togetherness
Goes great with food
Voiceover:
monotone, to the
point
COKE
RADIO
ADVERT

Independent Brainstorm
Instantly begins creating the storyline and theme for the advert, any idea that comes up is put down
which gives options on the final outcome of the product.
Has very tunnel-visioned ideas because they only came from one person. I could be leaving out
fantastic ideas just because I didn’t think of them
Yes, puts my idea into pieces that can be worked on one at a time

Group Idea Generation
Football/Christmas/Halloween/New
Years/Celebration
Santa
Refreshing
Family and friends
Football referee whistle
Someone stating its hot
Vuvuzelas being blown
Group Ideas
Quenches thirst
best
Audience
16-19

Group Idea Generation
Lots of ideas come together and give plenty of options for how the advert could turn out. Gives
those ideas that a single person would’ve missed out on.
I don’t feel there are any
• Yes, good group ideas to build my plan upon.

Informal Pitch
It gives an experienced opinion on what could be changed and what's good enough to stay in.
An idea you think is really good might not be someone else's idea of ‘really good’
Yes, it improves my radio advert before I even began.

Formal Proposal
Ask the questions that I normally wouldn’t think about unless asked which could be a determent to my
ad
I don’t feel there are any
Doesn’t improve my idea, only hinders it

Initial Reaction
My first thought is what will my advergame be about. My first idea was a balancing game where the
player gets given coke bottles and cans and they have to balance them, with less and less time given
every time the player places a coke or having a coke can as a target and the player has to hit the can
with a ball by bouncing the ball off of walls.
I’ve never used photoshop apart from the Coca-Cola advert poster from a few weeks ago so I’m curious
to see how I’ll be using it to animate something
I feel like this will be the hardest project to do out over the radio and poster task as they aren’t the
typical way of advertising.

Initial Reaction
It will be good to look back on after the project is done to see how I feel from now until then after
creating the advergame and the question I have asked been answered.
Yes, it will be good to see after the project is done to compare my thoughts now to my thoughts in the
future

Sketches
It’s the starting square the whole thing. It visualises the objects that will be used in the game.
The sketches are rough and are likely to change throughout the project.
Yes, I have everything the watcher will see already planned and ready to go.

Formal Proposal
Ask the questions that I normally wouldn’t think about unless asked which could be a determent to my
ad
I don’t feel there are any downsides to this.
Yes, it helps me improve my advert by asking the right questions.

Communication methods Daniel Wilcocks PowerPoint

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