A simple story-themed way to write about your business idea to attract potential investors. An easy template for you to start to write your idea and communicate effectively.

1. PITCH DECK
GUIDE
A story of how to get potential investors interested in your idea.

2. About Me:
I have deep love for
bringing ideas to live.
Finding consumer and
market insights is what I
do for work and for play.
Find me here:
https://www.linkedin.com/in/daniel-
gbotemi-adeyinka-18700783

3. Story story

4. In the beginning, you
noticed a problem…

5. Problem
Statement
Guide.
• To point out a problem statement,
there should be a target audience
you have segmented because we
know everyone does not have the
problem. Second, that’s how to make
your arguments more valid.
• So, briefly tell us:
1. The type of audience that
have the problem you want to
solve?
2. How did you segment your
audience from the general
population?
3. Why did you use the
segmentation strategy in (2)
above?
After answering the questions above,
you can go ahead to state the problems
you want to solve

6. Second, how big
is the problem
you want to
solve?

7. Following the
problem
statement,
you should:
Provide a detailed customer
profile. This will build on the
brief description of the target
audience made earlier.
Estimate the population size of
your target audience (stating all
assumptions made)

8. To build a customer profile, do the tasks shown on the left picture and
compress your findings to get a pictorial view of your customer (right).
Reference: Marketing Mentor, consumer profile.

9. Chapter One Recap.
You have stated:
1. The problem you want to solve.
2. The potential number of people with
the problem.
Next… introduce the available and your
proposed solutions

10. Solutions
guide

11. To help prospective investors better
understand your own solutions,
display it using the style below
Specific problem statement
Current/Previous solutions by others
Your own (new/inventive) solutions.

12. Following from there,
Proceed to analyse the
positioning of each company
offering similar solutions…
Competitor
Analysis

13. Tips for Competitive Analysis:
Pick your competitors based on
criteria such as those offering
similar services, those meeting
your target audience needs
already or those engaged in the
activities you will be involved in.
01
From your customer profile, we
can infer what is important to
the audience. Use these as
criteria to measure for the
analysis.
02

14. Next, use this
guide to
analyze the
competitors
Reference: Marketing Mentor, competitive analysis.

15. Next, we have

16. Your Brand
Unveiling
What is your USP /
Competitive advantage?

17. ‘ Your USP/value proposition is the single
most saleable element of your product
or service at that particular time, within
that particular medium, when talking to a
particular segment of your target
audience (or niche) under the current
circumstances. ’
Reference: Marketing Mentor,
USP/Value proposition

18. And show the
potential investors
how you have built
strength in that
area.

19. Finally,
proceed to
the numbers

20. If we put this amount in, we will
do this, this and that. And we
will get this amount after _____
period.
Also, mention (give an idea of)
what will be needed
(reinvestment) to ensure
continuous business.

21. End with: Any
questions?
The pitch deck is meant to be
served as an appetizer to wet
potential investors appetite to
want more.
This will lead interested investors
to asking for the detailed business
plans.

22. Last Card
Always state, mention or quote the
source of your facts & figures. It
gives you more credibility.
There is no one way to write a pitch
deck but this is a very simple story-
theme to write one.
Have fun with it. Get feedback and
update your pitch deck accordingly.