1. 4/20/2016
Presented By: Hayley Bordui, Daniel Chang,
Caroline Watkins
Corporate
Sustainability Analysis:
The Walt Disney
Company

2. Accounts for greatest
amount of waste and
energy consumption
The Walt Disney Company is a globally known company successful in
four business segments each with environmental implications
Segment
Overview:
Environmental
Takeaway:
Media Networks:
Broadcasting, radio,
cable, publishing, &
digital businesses
43.35%
% of total revenue
in 2015:
Consumer Products:
Physical products, like
toys and games, along
with digital apps
8.77%
Studio:
Movies, music, and
broadcast shows for
over 90 years
4.37%
Theme Parks & Resorts:
Disney parks, like Magic
Kingdom, & resorts
across the world
31.51%
Electricity, materials
usage, and GHG
during production are
greatest impacts
Packaging, production,
and transportation are
major environmental
concerns
Major impact from
consumer products
over broadcasting
technologies

3. Recommendation
Focus on integrated
marketing & pursuing
additional certifications
Benefits to our
Recommendation
Concerns
Carbon Footprint
Waste/Water
Generation
Certifications
Strengths
Cultural Integration
Transparency &
Ambition
Overview
Industry analysis
SWOT Analysis
Our presentation will focus on analyzing the various aspects of Disney’s
sustainability efforts & identifying improvement opportunities

4. The Walt Disney
Company
Universal Studios Six Flags
Entertainment
Corp
SeaWorld
Entertainment Inc.
Carbon Footprint
Certifications and
Awards
Waste
Management
Reduced Energy
Consumption
Transparency
The Walt Disney Company is the clear leader in sustainability among its
main competitors in the theme park & resort industry
Overview Strengths Concerns Recommendation
Sources: environmentalleader.com, prnewswire.com, greenisuniversal.com, sustainablebrands.com

5. Disney’s environmental strategies & progress have shown significant strength
while still possessing several growth & improvement opportunities
- Transparency
- Ambition
- Sustainable integration into entire business
- Well-balanced initiatives
- Become first carbon neutral theme park corp
- Use 100% renewable energy
- Proactive approach to business expansion
- ISO 14001 certification
- Long-term sustainability for children
- ESPN’s declining market share and profits
- Globalization
- Emergence of take-back legislation
- Business growth
-
- Carbon footprint
- Waste generation
- Lack of sustainability in marketing
- Size
Strengths Weaknesses
Opportunities Threats
“The land itself—should be as dear to us all as our political heritage and our treasured way of life. Its preservation
and the wise conservation of its renewable resources concerns every man, woman and child whose possession it is.”
– Walt Disney
Overview Strengths Concerns Recommendation
Sources: waltdisneycompany.com, foxsports.com, disneytouristblog.com

6. Overview Strengths Concerns Recommendation
Sources: environmental.ucla.com, nature.org, youtube.com, californiahydrogen.com, triplepundit.com, theguardian.com
Disney has profoundly incorporated sustainability into its culture &
into its interactions with external partners

7. Disney has demonstrated unmatched transparency & ambition
in regards to its environmental impact & strategies
Overview Strengths Concerns Recommendation
Transparency
Ranked 3rd in
world for CSR
reputation w/
transparency
being major
metric
Offers annual
environmental
reports,
progress
reports, &
strategies
Communicates
progress &
initiatives
through outlets
like the Carbon
Disclosure
Project
Offers contact
information &
communicatio
n outlets for its
different
sustainability
teams
Educates
through
Kids+Nature
program &
guest
experiences
Ambition
Reduce Net
GHG emissions
to 50% of 2012
levels by 2020 &
move towards
zero net
emissions
Achieve 60%
waste
diversion by
2020, and
achieve zero
waste long
term
Maintain water
consumption at
2013 levels
through 2018 &
integrate new
plans for future
sites
Proactively
contribute
outside scope
of business
operations,
Conservation
Fund Grant
Communicates
w/customers,
employees, &
shareholders to
constantly
improve
Sources: 2015 Disney Environmental Goals & Targets, sustainablebrands.com

8. Disney has made substantial progress in reaching net emissions goals,
but still accounts for a significant annual carbon footprint
Overview Strengths Concerns Recommendation
2015 Electricity Consumption: 5,459,837 MWh
Enough energy to power 41,619 US houses for
an entire year!
Using conversion factors of CO2, CH4, and
N2O, and assuming the FRCC power grid,
energy consumption equates to 3,067,173 tons of
CO2 equivalents
Direct CO2 emissions for Disney: 1,140,000 tons
4,207,173 tons of CO2 in 2015!
Carbon Footprint
Year
1.71
1.36
1.26
1.14
0
0.5
1
1.5
2
2012 2013 2014 2015
Net CO2 Emissions
Million metric tons CO2
Disney has the goal of reducing net emissions to .855 by
2020, thus requiring annual net emissions reductions of
5.00% from 2015 levels over the next 5 years.
Sources: 2015 Disney Citizenship Performance Summary, EIA.gov, P316 slides

9. Disney has taken measures to reduce its carbon footprint, but faces
major challenges in mitigating scope 3 emissions
Scope 1
•Direct emissions from its transportation network
such as cruises, buses, monorail, & airport transport
•Direct emissions related to operations of parks,
resort buildings, and media production
Scope 2
•Purchased electricity & energy to operate
businesses, parks, & resorts
•Purchased heating & air conditioning for buildings
Scope 3
•Environmental impact resulting from millions of
people traveling across the world to resorts & parks
•Emissions & waste related to manufacturers of
consumer products
•Contracted waste disposal & water treatment
-Avoid emissions for future growth operations, major R&D investment
-Replace high carbon fuels with low carbon alternatives
-Set internal carbon price to incentivize innovation of business segments
-Purchase the necessary offsets to reach targets
-Utilize waste stream to create energy from aerobic digestion
-Landfills and incineration with energy recovery
-Created energy guidelines to influence efficient cast member behavior.
-Grow renewable energy portfolio
-Enforce code of conduct & labor standards for manufacturers
-Scope 3 emissions are difficult to gain control over, and this should be of
major concern for Disney moving forward
Disney mitigation actions & strategies
Overview Strengths Concerns Recommendation
Sources: 2015 Disney Citizenship Performance Summary, ghgprotocol.org

10. Example- solar power farm for Epcot
Overview Strengths Concerns Recommendation
Sources: Bay News 9
22 Acre Facility
48,000 Solar Panels

11. Disney has committed to water and waste management initiatives, but
with continued growth, it faces the challenge of reducing consumption
Overview Strengths Concerns Recommendation
Sources: 2014 Disney Citizenship Performance Summary, temporarytoursist.com, orlandosentinel.com
Maintain water
consumption
levels
7.08 billion
gallons
Excludes
Disney Stores
and leased
assets
Shanghai

12. Disney works closely with the EPA, but has not prioritized certifications
Overview Strengths Concerns Recommendation
Sources: EnvironmentalLeader.com, EnergyStar.gov, HPAC Engineering, USGBC.org, DisneyDigitalStudio.com, Towards Life Cycle Sustainability Management,
2014 GEELA Program
•1996-98 Implemented EPA Green
Lights Program
•2 Energy Star Labeled Buildings
•The Disney Channel Building
(415,000 sq. ft.)
•Team Disney Anaheim (342,000
sq. ft.)
•Energy Star Labeled bakery
equipment
•2014 EPA Food Recovery Award
•4 LEED certified
buildings:
•1 Certified Starbucks
Anaheim
•2 Silver
•Cinemark Oakley
Stations
•Aulani Resort
•1 Platinum Starbucks
Disney Village
• ISO9001
• ISO14001
•Conducts LCA as part
of Life Cycle
Management
Approach to Design of
Resorts
•Recipient of CA
Governor’s
Environmental and
Economic Leadership
Award

13. We recommend Disney pursue ISO 14001 certification & additional LEED certifications,
in addition to better incorporating sustainability into its branding
Overview Strengths Concerns Recommendation
ISO 14001
Certification
Standard of
LEED
Certification
for New
Buildings
Actively pursue
3rd Party
Certification
whenever
possible
Social
Media
Disney
Channel
Pixar
Short
Certifications Branding
Sustainability

14. We recommend Disney pursue ISO 14001 certification & additional LEED certifications,
in addition to better incorporating sustainability into its branding
Overview Strengths Concerns Recommendation
Sources: iso.org, Huffington Post, P316 slides
Educate a large market of
consumers to create
environmental consciousness,
and reach younger consumers
Gain a recruiting advantage to
attract high-level millennial
talent & boost employee
empowerment
Further relations with NGO’s to
foster collaboration over
hostility & alleviate potential
scrutinyBy pursuing both of these strategies, Disney can enhance its brand
and instill a memorable association between Disney & the
environment in the minds of its millions of consumers
ISO &
LEED
Integrated
branding
Already ISO 9001 certified &
have experience in LEED
certifications
ISO 14001 could enable
regulatory proactivity &
lead to operating cost
savings
Minimize environmental
impact of future
structures & hasten water
usage goal progress
Benefits

15. Appendices
Carbon Footprint
Appendix A - Carbon
Footprint Calculations
Competitive Analysis
SWOT
Transparency &
Ambition
Sustainable Integration
Scope 1, 2, 3 & Strategies
Waste
Certifications
Benefits of certification &
branding focus
Works Consulted
Appendix B - EPR &
Takeback Legislation
Suggested strategy
moving forward
Appendix C -
Competitive Analysis
Appendix D -
Competitors’ Programs
Appendix E - Unique
Initiatives
Appendix F - Business
Growth & Shanghai
Appendix G - Water
Conservation

16. Appendix A - Carbon Footprint Calculations
Sources: 2015 Disney Citizenship Report, EIA.gov

17. Appendix B – Take-Back Legislation & EPR
Sources: Electronics Takeback Coalition, INSEAD Social Innovation Center
Current Situation:
- Current take-back legislation does not directly
apply to any of Disney’s current operations
- Disney has implemented eco-effective strategies,
such as collection of all clothing & costuming to
send to charities such as Goodwill, but they
currently do not have any EPR system in place to
be accountable for its tangible products all the
way through their entire lives
- Disney manufacturers of its consumer goods
segment also face no regulation specifically for
the types of products Disney offers
Future possible implications of take-back:
- Regulations could affect Disney’s consumer product
segments & other segments, thus affecting contract
negotiations with suppliers who have to enact regulatory
requirements
- Some legislation is inflicting responsibility on a single entity
& choosing the entity to be brand owners instead of
manufacturers
- Profit opportunities could exist, specifically for
implementing take-back for its business e-waste
- Barbara Kyle, national coordinator for Electronics Takeback
Coalition, “If you are taking back business e-waste – like
desktops, laptops and servers – you can make money here.”

18. The Walt Disney
Company
Universal Studios Six Flags
Entertainment
Corp
SeaWorld
Entertainment Inc
Carbon Footprint
Reduction
34% (50% by 2020) 40% (food
production only)
N/A 35 metric tons
Certifications and
Awards
LEED, ISO9001,
Energy Star, LCA
Varies Varies Wildlife
Conservation
Waste
Management
49% diversion (60%
by 2020)
19% diversion N/A N/A
Reduced Energy
Consumption
1 MW, 10% (2009-
2013)
2.3 million kwh N/A N/A
Transparency N/A N/A
Appendix C - Competitive Analysis
Sources: environmentalleader.com, prnewswire.com, greenisuniversal.com, sustainablebrands.com, aboutdisneyparks.com, coaster101.com, thewaltdisneycompany.com

19. Appendix D – Competitors’ Programs
Sources: thewaltdisneycompany.com, greenisuniversal.com, coaster101.com, seaworldparks.com
SeaWorld
PlantBottle
Universal Studios
Green is Universal
Six Flags
Six Flags Unplugged
Disney
Environmental Stewardship

20. Sources: environmental.ucla.com, nature.org, youtube.com, californiahydrogen.com, triplepundit.com, theguardian.com
Appendix E – Unique Initiatives

21. Challenges Opportunities
Experience
Partnership with
Government
Informed
Consumers
Competition
Attendance
Surges
Cost-Cutting
Issues
Appendix F – Business Growth & Shanghai
Sources: bloomberg.com
300 Million Potential
Visitors

22. Appendix G – Disney & Water Conservation
Sources: 2015 Disney Citizenship Report, Disney Environmental Goals & Targets
Maintain water
consumption at 2013
levels through 2018
Goal
2012: Unreported
Water Usage
2013: 6.93 billions gallons
2014: 6.89 billions gallons
Current Strategies
Adopted water conservation plans at all owned
parks & resorts
Working diligently to identify where majority of
water usage takes place
Executing employee awareness & engagement
campaigns
Implementing water conservation designs into all
new structures

23. Works Consulted
https://ditm-twdc-us.storage.googleapis.com/envirogoalsandtargets.pdf
http://www.statista.com/statistics/193140/revenue-of-the-walt-disney-company-by-operating-segment/
http://www.ghgprotocol.org/files/ghgp/public/FAQ.pdf
http://www.sustainablebrands.com/news_and_views/organizational_change/sustainable_brands/google_bmw_disney_microsoft_once_again_top_l
http://www.baynews9.com/content/news/baynews9/on-the-town/article.html/content/news/articles/cfn/2016/2/26/disney_s_new_solar_f.html
http://www.disneytouristblog.com/3-5-billion-disney-world-expansion-2/
http://www.iso.org/iso/iso_14001_-_key_benefits.pdf
http://www.huffingtonpost.com/john-friedman/sustainable-business_b_1576400.html
http://www.electronicstakeback.com/2015/05/06/is-there-a-business-case-for-product-take-back/
https://flora.insead.edu/fichiersti_wp/inseadwp2010/2010-71.pdf
https://ditm-twdc-us.storage.googleapis.com/FY15-Data-Table-Final.pdf
http://www.environmentalleader.com/2015/04/30/disneylands-zero-waste-efforts-earn-epa-award/
http://www.environment.ucla.edu/newsroom/making-the-magic-more-sustainable-at-disney-parks-and-resorts/
http://hpac.com/building-controls/how-disney-saves-energy-and-operating-costs
www.usgbc.org
http://www.calepa.ca.gov/awards/GEELA/2014/Program.pdf
https://www.energystar.gov/index.cfm?fuseaction=labeled_buildings.showResults&filter_b_id=all&q=Disney
http://disneydigitalstudio.com/2372/digital-studio-services-achieves-iso-9001-certification/
http://link.springer.com/chapter/10.1007%2F978-94-007-1899-9_22

24. Works Consulted
http://www.sustainablebrands.com/news_and_views/marketing_comms/caitlin_kauffman/seaworld_launches_transparency_campaign_wake_blackfi
http://www.greenisuniversal.com/learn/about-us/theme-parks/
http://www.prnewswire.com/news-releases/universal-studios-hollywood-adds-innovative-new-energy-program-to-reduce-carbon-emissions-120058269.html
http://corporate.comcast.com/our-values/environment/green-is-universal
http://www.environmentalleader.com/2014/07/14/seaworld-uses-cokes-plantbottle-sustainable-packaging/
https://www.youtube.com/watch?v=BAkAC-dZj9k
http://californiahydrogen.org/sites/default/files/Entertainment.pdf
http://www.theguardian.com/sustainable-business/carbon-emissions-tax-microsoft-disney-shell
http://temporarytourist.com/how-many-people-go-to-disney-world-every-day/
http://www.orlandosentinel.com/travel/attractions/the-daily-disney/os-disney-parks-worldwide-attendance-2015-story.html
https://aboutdisneyparks.com/about/awards/disney-recognized-energy-conservation
http://www.coaster101.com/2012/01/12/going-green-six-flags/
http://www.bloomberg.com/news/articles/2015-07-09/shanghai-disneyland-is-customized-for-the-chinese-family