Take a look at some of the key areas of Local SEO optimisation, providing tips to increase the number of legitimate reviews for your business.

1. #DPiPBewichedCoffee,Peterborough-6thNovember
The Importance Of
Optimising For Local SEO

2. - Involved in SEO for 10 Years
- Deliver training at BrightonSEO
- You can follow me at @seodanbrooks
Part of the SEO team at Aira
I joined Aira back in November 2017 and to this day it’s
one of, if not the best career decision I made.

3. I Want To Share A Story...

6. Frank Nicosia

7. The Nicosia Model

8. The Nicosia Model
4-Step Decision Making Process

9. 1. Attitudes

10. 2. Information

11. 3. Acting

12. 4. Feedback

13. The Importance Of Local SEO

14. “97% of people learn more
about a local company online
than anywhere else”
Source: https://bit.ly/2jaSxhj

15. “92% of searchers will pick businesses
on the first page of
local search results”
Source: https://bit.ly/2jaSxhj

17. So what does all of this suggest?

18. Optimising For Local Search

20. Getting Reviews

22. “86% of consumers read reviews
for local businesses”
Source: Bright Local

24. https://bit.ly/2FfyutS

25. Hi Paddy,
I hope you’re enjoying your new [INSERT PRODUCT]. How are things going?
We’re really trying to push our online presence and would really appreciate it if
You could leave us a positive review on our Google My Business listing.
All you need to do is follow this link and complete your review: [INSERT URL]
Please let us know if you need any help.
- Dan
Example review request email

26. Don’t be an idiot...

27. Add The Right Categories

29. Do some keyword research

30. Review what your
competitors are doing

31. Be specific

32. Google My Business Categories

33. Use Google Posts

36. Business Type CTA Used
Restaurant Link to Menus
Tradesperson Booking Forms
Ecommerce Order A Product
Example CTAs To Use In Posts

37. On-Page & N.A.P

38. N - Name
A - Address
P - Phone Number

39. Source: Backlinko

40. Quick Tip: Use a different number
to avoid spam callers

41. Hold on...

42. - Keywords in titles
- Mentions on landing pages
- Location specific headings
- Consistent NAP

43. Bonus: Google uses a 2:1 ratio
for serving local results

44. UTM Parameters

46. Quick Tip: Create tracking URLs
for your CTAs, Locations and Posts

47. Use Images & Video

48. Add high quality images

49. At least 10

50. Avoid stock photos

51. Test the use of video

52. Don't SPAM

54. Business name should be accurate

55. Recap

56. - Get reviews

57. - Get reviews
- Use the right categories

58. - Get reviews
- Use the right categories
- Use GMB Posts

59. - Get reviews
- Use the right categories
- Use GMB Posts
- On-page & NAP optimisations

60. - Get reviews
- Use the right categories
- Use GMB Posts
- On-page & NAP optimisations
- Use UTM Parameters

61. - Get reviews
- Use the right categories
- Use GMB Posts
- On-page & NAP optimisations
- Use UTM Parameters
- Make use of images & video

62. - Get reviews
- Use the right categories
- Use GMB Posts
- On-page & NAP optimisations
- Use UTM Parameters
- Make use of images & video
- Don’t SPAM!

63. #DPiP
Thank