The main point of this presentation (presented on eMetrics San Jose 2009) is to show ways to integrate and improve both SEO and Website usability (using Web Analytics) and create a synergy that will improve the conversion rates of websites. In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved to the bottom-line era: organic traffic should be measured by its impact on revenue.
12. BEFORE AFTER
Navigation Logo Navigation Logo
Call to Call to
Picture Picture
Action Action
Call to Action Call to Action
News, tips, fresh content
More info about my products Navigation Navigation
More info about my products
20. Targeting Customer Intent
Above the Average Under the Average
PARAMETERS
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TIME ON SITE REGISTER
RATE SIGNUP
INTERNAL
SEARCH QUERIES
GOOD TALKS
PRESENTATIONS
SIR KEN
ROBINSON
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