Joanna Warren Smith, President, Camp Consulting Services Dan Weir, Director of Camping Services, Frost Valley YMCA Burberry’s CEO will soon lead Apple’s sales team in changing their culture from ‘transactional’ to one of ‘relationship building.’ Follow the lead of the Fortune 500 tech giant to build relationships that will positively impact all facets of your business. Develop a strategic, pragmatic and manageable plan that will nurture connections and leverage relationships to increase camp enrollments, retention, fund raising and community collaborations.