2. Music Magazines Published in the UK
• Q
• NME
• MixMag
• Kerrang
• Uncut
• The Wire
• Metal Hammer Media
3. Publishing Companies and Other
Magazines
• TimeLine Inc. – Q
• Bauer media – NME and Kerrang
• DMC (Disco Mix Club) - MixMag
• The Wire Magazine Ltd. – Wire
• Axel Springer – Hammer Magazine
4. MixMag
Key Stats
• 55% of all copy's are sold in
the UK and USA
• Over 2.3 Million online
impressions per month
• Over 1.2 million unique users
per month
• 98,000 subscriber world
wide
Their Mission Statement
• “Mixmag is the worlds biggest dance music
and clubbing magazine. Mixmag has the
history, the authority and the creativity to give
the right brands an authentic association with
dance music and club culture.
Typical Reader
• 72% Male – 28% Female
• Median Age is 24
• The majority of readers are single and live
in cities
5. Q
Readership Statistics
• ABC1 are 71.8% of their readership
• Median Age is 34
• 70% of readership are in employment
Their Mission
• Q mission is to continue to be the ultimate guide to modern music, providing the
readers with the latest information through their unrivalled access to music's biggest
name.
• Their Typical Reader
• Their typical reader is a 29 year old male who lives in Leeds. Music is incredibly
important to him and he loves to go to live events.
6. Key Stats
• Male: 74%
• Female 26%
• Median age: 23
• Student 42%
• ABC1: 68%
• Circulation: 33,875
• Readership: 325,000
• ABCe Unique Users:
5,342,246
Typical Reader
NME readers love music and use NME to
keep up-to-date on the latest news and
products. The readers trust NME as a brand
as they give honest answers and true
interviews. They also enjoy watching films
at home and at the cinema.
Their Mission Statement
To provide the newest news and reviews for
the best music - “The First For Music News”
NME
8. Mixmag Cover Analysis
This Splash Image is a long
shot and shows that he will
be the main focus of the
magazine
The Masthead on this cover is
set back behind the main
splash image. This makes the
main splash image the most
prominent feature.
The tagline on this cover and the
cover of most of the magazine is
the
Main Cover line the main cover
line gives context to the splash
image and follows the same
colour themes of the rest of
the cover
A plug is used to show that
there are added exclusives in
that edition. This is to
persuade to reader to buy
A puff is used in the cover to
persuade the reads to buy it as
it is a “Special Edition”
The front cover also contains a
plug that is a competition to win a
trip to a Dance Music festival
Here are some splash
features that inform the
reader of what is inside.
They have alternating red
and white coloured
backgrounds to make them
stand out from each other.
The page is split up into thirds and the
left third it occupied primarily by
splashes, plugs and puffs. This is because
as we read left to right these will be the
first things the reader will see.
The middle third is occupied by the
splash image and the main cover line
as the centre is where the readers
attention will be focused
The right third mainly contains
the extra information and
exclusives in that edition.
9. Q Magazine Cover Analysis
Masthead
The main Cover line is the
name of the artist who is
the main splash image. It is
written in a different hand
written for to give the
effect of his autograph.
In the right hand corner of this
cover we can see the
masthead that is Q Magazine
Logo. This is a trend among all
of the editions of Q magazine.
The colour theme of the logo
is carried through the rest of
the cover
Cover lines are used on Q
Magazine to tell the reader
what is inside. This is good as
it highlights to the reader the
main articles in the magazine
The cover has a main
splash image of a medium
shot of the key artist in
that edition. This is centred
and fills most of the cover.
This cover contains a puff
that draws the readers
attention to the plug that
is inside of it.
Inside of the puff is a plug for a
featured article in the edition and
the word “Essential” emphasises
the importance. It also follows the
same colour theme as the
Masthead
This edition of Q magazine contains a bottom bar that contains a plug. This bottom bar
is useful as it covers the whole width of the page so that it is more prominent to the
reader. This is good as they will notice the plug and more likely to buy it.
10. NME Magazine Cover Analysis
The black and white splash
image is effective as because it
is black and white it
emphasises the colours of the
text drawing the readers
attention toward them
The “Glasto” graphic has a yellow
background and black text to
make it stand out as it is different
from all the others. This is good as
it is advertising that this is a
limited edition.
This puff is used to
plug one of the main
articles inside the
magazine.
Cover lines are used
here to give details
on what the articles
about Kanye are
about inside.
The preview on the cover
provides a mini contents that
will show the reader what to
expect from the magazine
The text on this cover is evenly spread across the three sections so
that the main splash image can be clearly seen.
The NME Masthead is
feature in every cover and
is a prominent feature on
it. This clearly informs the
readers which magazine it
is.
12. MixMag Contents Analysis
The text on this contents
page (including the mast
head) is very clean and
straight. This gives it a
modern style that will appeal
to their younger audience.
In the right third there is a
medium-long splash
image. This is consistent
through most of MixMags
Contents pages and often
shows an image of a party
which will appeal to their
audience.
On the left third there is the
contents, listing all of the
articles and a small
description in the form of a
cover line.
At the top of the contents
list it is titled as VIP. This
makes it seem to the reader
that they are important and
are getting an exclusive.
This contents page contains a
bottom strip which also acts
as a plug for a free exclusive
in the edition.
They may have chosen to
use an image of a female
as MixMags readership is
72% male so this a
appeals to the idea of
the Male Gaze.
13. Q Magazine Contents Analysis
On this contents page of Q
Magazine there is a Long Shot
of Dave Grohl. This advertises
to the reader what the main
story is about. He is also
looking at a picture of the
cover. This may be used to
draw the readers attention
toward the plugs featured on
the cover.
All over the contents page
there are numbers directing
the readers to the page at
which they will find that artist
or article. As Dave Grohl is the
main story in this edition the
page number that he is on is
bigger and is the largest and
most prominent text on the
page. The font used is modern
but sophisticated.
On this page a lot of puffs
are used to interest the
reader in the most
prominent articles. These
images link to the list of
articles and page numbers.
Down the left side, much
like in the MixMag contents
page, there is a list of the
main featured stories and
articles with their page
numbers and a small
description. Q Magazine
will have chosen to put this
in the left third as you read
from left to right so it is the
first thing they will come
across.
The mast head used on the
contents page is much
smaller that the one used
on the cover but still
follows the same colour
theme.
14. NME Contents Analysis
In the NME Contents page
down the left side they
have an Index of the bands
included in the edition.
This suggests that the
readers of NME are more
interested in individual
bands than the culture as a
whole.
On right side on the page
there is the contents. In
NME the contents if split
up into groups of
coverlines by the type of
article they are. This
suggests that the readers
of NME like a more
organised Magazine and
may therefore be other
than the readers of
MixMag.
At the bottom of the
contents there are
plugs and puffs
pointing out special
articles and exclusives
in the edition.
The splash image on this
contents page is a lot
darker and grainier than
the ones on MixMag and
Q. This suggests that NME
specialise in older types of
music.
The Masthead on this page
uses a very simple font
(much like you would see
in a newspaper) and it is
red, black and white
following the same style as
most of the rest of the
page.
There is an advert featured on
this page advertising a
subscription to the magazine.
This is unusual as it is a very
expensive spot but as it is
adverting their own product
they can do it.
16. MixMag Double Page Spread Analysis
On the MixMag
double page
spread they use
very bright and
vibrant colours
that will appeal
to the young
audience of the
magazine.
These colours
continue into
the headline,
sub headlines
and the top
banner.
The layout of the double page contain a mix of images and
text. On page one it is half and half of text and images. The
images are Medium Close Ups and contain similar colours to
the rest of the page. The text is ordered into four columns
with a sub headline and another small image. This gives the
page a ordered yet full style.
On the second page it is split up into two half's that
contain two different articles. They both again contain text
and an image with a colourful headline. The images are all
medium close up shots which gives the reader an effect
that they are in the party with them as all of the images
used are set in a tightly packed party situation.
Each article
contains a small
need to know fact
that acts a small
summary for the
main article. This
is a great feature
as it provide the
reader an idea of
what the main
article will be
about without
having to read the
whole article.
17. Q Magazine Double Page Spread
Analysis
This double page
spread has a
background image
that covers the
whole of the two
pages. This image
has a filter on it that
makes the main
feature of the
image (Ed Sheeran)
stand out more. The
shot of Ed is taken
as a Medium Long
Shot and he fills the
majority of the left
page.
The headline of this double page spread is a quote from the artist who is
featured in the image. The quote is set out in a way that shows the “I’m
Back” part of the quote as the main part and the “Bringing Ginger” as the
secondary part. This is to draw the readers in as they want to read why Ed
has come back. Also the “Ginger” is in red which follows the main colour
scheme and making the headline stand out more.
In this magazine
they use a much
more organised
layout for their text
than in MixMag.
This is because their
target audience is a
an older more
mature reader that
prefer a more
formal layout. They
have put their text
in a white box so
that it can be easily
read and the sub
headlines inside of
it are in red so that
they are more
prominent.
18. NME Double Page Spread Analysis
This double page
spread is much like
the Q Magazine
pages as it contains
an image that covers
the majority of the
left page. The image
is a medium shot of
the artist that is
featured in the
article.
The headline is styled
as a headline of a
newspaper. This is a
good choice of style as
NME is now a free
magazine so needs to
suit and interest a
wider audience. By
using the style of a
newspaper it is a more
general theme that
allows them to write
about anything they
want (News, Articles,
Gossip) and it can still
suit it. However they do
use a bright pink to
highlight the key points
and this gives it a
casual and younger
appeal to it.
The text on this double page is ordered into 3 columns which
makes the overall layout of the article professional and
organised. However the dark text is on quite a dark
background so it is not as formal as in Q Mag but is not as
colourful and casual as MixMag.
