5 key personalization stats referenced from industry leading sources.

1. 5 PERSONALIZATION
STATS
THAT WILL CHANGE YOUR MARKETING STRATEGY

2. 57% of consumers are
okay with providing
personal information on
a website as long as it's
for their benefit & being
used in responsible ways.
T A K E A W A Y :
Don't be afraid to ask for more
information to deliver the seamless,
personal experience your customers
crave.
-Janrain & Harris Interactive

3. Personalized emails improve click-
through rates by an average of
14% & conversion rates by 10%
A B E R D E E N
T A K E A W A Y :
Batch-&-Blastemaildaysareover;stand
outincrowdedinboxesbyoffering
personalizedcontentandproduct
recommendations.

4. Businesses currently
personalizing web experiences
are seeing an increase in sales of
19% on average - Econsultancy
E C O N S U L T A N C Y
Personalization is a reality today, not a
dream for tomorrow.
It's crucial to keeping up with your
competitors as buyers demand a more
personal experience.
T A K E A W A Y :

5. Nearly 3/4 of online
consumers get frustrated
with websites when
content (e.g. offers, ads,
promotions) appears that
has nothing to do with
their interests.
Makesurethateverything,fromyour
onsitesearchtoyouradstoyouremailsto
yourwebsitecontent,isastargetedas
possible.
-Janrain & Harris Interactive
T A K E A W A Y :

6. 66% of marketers reported that
enhanced targeting & personalization
were top benefits of marketing
automation
-State of Marketing Automation 2014
T A K E A W A Y :
Themoreyouknow,themoreyou
shouldbeabletopersonalizethe
experiencetodrivehigher
engagement,conversionand
lifetimevalue.