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Business Notes Unit 1

Negócios
1 de 64
BUSINESSSTUDIESA- LEVELS 2021
Advantages of Online Retailing
HOWCAN MARKETS CHANGE
Innovation and Market growth
Innovation and Market growth
Adapting to change
How competition affects the market
Case study
Difference between risk and Uncertainty
Uncertainty
Subject Vocabulary
Checkpoint
MARKET RESEARCH
Consumer Behavior
PRIMARY RESEARCH
Methods of Primary Research
Situations where questionnaires can be used
CASESTUDY
Secondary Research
Social Media
Advantages of Social Media
Newspapers/M agazines
Tv/Radio and Reports
Advantages/Di sadvantages ofSecondary Research
Qualitative Research
Quantitative Research
Topical question CaseStudy
`
CHAPTER 3:MARKET POSITIONING product orientation
Market- Orientation
Effects of business taking Market- oriented approach
Success of product/marke t orientation will depend on;
Spectrum of Market/produc t orientation
CaseStudy
MARKET POSITIONING
Market Mapping
Perceptual Maps
Market Segmentation
Geographic and Demographic segmentation
Demographic Segmentation
Psychographic Segmentation

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BUSINESS STUDIES A-LEVELS PRESENTATION.pptx